When to Post on TikTok in 2025: The best times to post on TikTok

With over 1 billion active users worldwide by 2022, TikTok has become an indispensable marketing tool for many businesses.

However, to optimize your marketing strategy on this platform, it's important to know when to post on TikTok.

In fact, knowing when to post on TikTok can greatly influence visibility and engagement with your content.

In this article, we’ll uncover the best times to post on TikTok in 2025, alongside tips to optimize your strategy and reach a broader audience.

Why is it important to post at the right time on TikTok?

The timing of posting your videos on TikTok can have a significant impact on their performance.

In fact, TikTok uses an algorithm that takes into account various factors, to determine which videos are displayed on the page "For you" of each user, such as:

• Viewing time,
• Number of views,
• Degree of engagement.

If you post on TikTok when your audience is most active, you increase your chances of getting:

• More views,
• More comments,
• More shares
• And more likes.

This can also influence TikTok's algorithm to favor your video more in the user stream.

So, if you're looking to improve your engagement on TikTok, it's important to publish on TikTok at the right time.

What's the best time to publish on TikTok?

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The answer to this question may vary depending on your audience.

However, several studies suggest that the weekend, particularly Fridays and Saturdays, would be the best time to post content on TikTok.

According to a study conducted by experts, on when to post on TikTok, Saturday is the most popular day to post on TikTok, with 28% of marketing experts favoring this day to post your content.

On the other hand, another analysis reveals that Friday would be the most interesting day in terms of number of views.

It's important to note that these recommendations are based on global averages and may not apply specifically to your audience.

It is therefore recommended to always test different days and monitor the performance of your posts to determine the best day for your account.

What are the best times to post on TikTok?

The best times to post on TikTok would be between 6pm and 8pm, every day of the week, with the exception of Saturday, when peak activity is at 6pm.

These times generally correspond to the times when users are most likely to be active on the platform.

However, it's essential to take into account different time zones if your audience is spread across the globe.

For example, if a large part of your audience is based in France, but you also have followers in the United States, you may need to adjust your publishing hours accordingly.

What is the ideal posting frequency on TikTok?

Posting frequency on TikTok can also have an impact on your content's engagement. TikTok recommends publishing 1 to 4 times a week, or roughly one video every other day.

However, it's important to maintain a balance between quantity and quality of content.

It's important to note that posting too often can saturate your audience and diminish interest in your content.

Moreover, if you publish too many videos in a short space of time, you risk diluting engagement, as your followers will have less time to interact with each video.

It's therefore important not to publish all your content at once, but rather to post regularly.

What times should you avoid posting on TikTok?

It is generally advisable to post on TikTok during work or class hours, as users are generally less active on the platform during these times.

In contrast, peak morning and evening hours, outside of work or class hours, are generally good times to post content.

How do you find the best time to post on TikTok?

To determine thebest time to post on TikTok, we recommend following these steps:

1. Analyze your audience: Understand your audience's behavior and determine when they're most active on TikTok. For example, if your audience is mainly students, you might find that the time they are most active on TikTok is late afternoon or evening.
2. Use TikTok's analytics tools: TikTok offers built-in analytics tools that can help you understand when your audience is most active on the platform. You can access these tools by upgrading to a Pro account on TikTok.
3. Test different times: Don't hesitate to test different days and times to publish your videos on TikTok. Monitor the performance of your videos and adjust your publishing times accordingly.

In summary, to optimize your marketing strategy on TikTok, it's essential to know when to post on this platform.

By publishing your videos at the right time, you can increase their visibility and engagement, and thus reach more users on TikTok.

Boost Your TikTok Posts with Boostfluence

To make it easier to manage your Instagram community and optimize your TikTok posts, you can opt for an automation solution like Boostfluence.

This software lets you plan your posts, analyze your performance and manage your Instagram (and soon Tiktok) community automatically.

Boostfluence offers automation tools such as Auto Like, Auto Comment, Auto Follow, Auto Repost, Auto DM, Auto Unfollow, as well as advanced statistics, a profile manager, inbox, Auto View Story, Auto Mute and an option to schedule your posts.

With more than 300,000 users, Boostfluence is the solution of choice for developing your business on Instagram and TikTok.

To find out more about this software and how it can help you optimize your publications, don't hesitate to visit the Boostfluence website.

In conclusion, knowing the best time to post on TikTok can help you maximize your visibility and engagement on the platform.

By combining this strategy with automation tools like Boostfluence, you can get a head start in your social network marketing.

Don't hesitate to contact us if you have any questions about how to optimize your posts on TikTok. We'd be delighted to help you develop your presence on this popular platform.

Start using Boostfluence today!

Boostfluence is an Instagram automation tool designed for influencers, agencies, merchants, startups, freelancers and artists.

It aims to make Instagram community management easier by automating actions, saving users time and increasing their engagement rate and subscriber base.

The tool promises an average 250% growth in your Instagram account and offers three main services: develop, manage and analyze your Instagram.

Boostfluence offers 24/7 customer support and a comprehensive help center for those who prefer to help themselves. Over 300,000 people use Boostfluence to grow their business on Instagram.

Using the software is simple: create an account, connect your Instagram and start using Boostfluence tools to manage and grow your Instagram account. To find out more, visit the Boostfluence website.

FAQ:

How do I get more visibility on TikTok?

Visibility on TikTok is largely influenced by the TikTok algorithm, which takes into account elements such as publication times, views, viewing time and overall audience engagement levels.

In addition to publishing high-quality content that resonates with your audience, it's essential to understand when to post on TikTok to maximize your visibility.

Using the analytics tools built into your TikTok Pro account can help you identify the best days and times to post your content, based on statistics specific to your account and audience.

Also remember to adapt your posts to current trends and keep an eye on the stats to evaluate the performance of your TikTok videos.

A well thought-out strategy around these elements will offer you a better chance of appearing on the "Pour toi" page and reaching a wider audience.

When to post on TikTok in summer?

During the summer, TikTok users'behavior can vary. Nevertheless, according to general trends, the best times to post content on TikTok are often in the late afternoon or early evening.

During the summer months, weekends, and in particular Saturdays and Sundays between 6pm and 8pm, seem to be the most effective slots.

Always consult the statistics provided by your TikTok Pro account for data tailored to your audience. It's also a good idea to test these different time slots and compare their performance to refine your strategies.

What content works best on TikTok?

The success of your content on TikTok depends on multiple factors, including current trends and the tastes of your audience.

The TikTok videos that generate the most views and engagement are often those that are both entertaining and informative, and that match popular challenges or hashtags.

The most successful TikTok accounts are those that can quickly adapt to new trends, publish content consistently, and interact regularly with their community.

Tracking your account statistics will help you identify the types of content that work best, which is crucial to maintaining and increasing engagement on your videos.

Final Thoughts

TikTok’s rapid growth demands a thoughtful approach to posting. By leveraging insights into the best times to post and tools like Boostfluence, you can elevate your content strategy and build a more engaging presence on TikTok.

Start planning your posts and take your TikTok game to the next level in 2025!