Top French Influencers 2023 - How to become an influencer?

The influencer profession has now become a life goal for many young people.

But by definition, what is an influencer? How much do they earn and live off their influence? And above all how do you become an influencer with so much competition on social networks?

We explain it all in this article. Whether you want to become an influencer or are looking to collaborate with them to promote your brand or products. You'll know what there is to know about working as an influencer.

What is an influencer?

An influencer is a person who has:

• The power to influence the purchasing decisions of others by virtue of their authority, knowledge, position or relationship with their audience.
• An audience in a distinct niche, with whom they actively engage. The importance of this audience depends on the importance of her topic in the niche.

It's important to note that these people are not simply marketing tools, but rather social relationship assets with whom brands can collaborate to achieve their marketing objectives.

Definition of an influencer: a person who gathers a community and influences the opinions and choices of its members (mainly via social networks).

The different types of influencer:

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Influencers have a long history in marketing.

Originally, companies enlisted the help of must-see personalities, such as celebrities and athletes, to help sell their products through TV and radio ads.

The rise of social networks has made other types of influencer more popular. Today, influencers fall into the following categories:

• Celebrities: Artists, athletes and pop culture stars.
• Industry experts and opinion leaders
• Micro and nano-influencers: Individuals making an impact on social networks
• Online bloggers and content creators

Today, most influencer marketing takes place on social networks. micro-influencers and bloggers are a more cost-effective way of accessing instant credibility for growing brands looking to spread the word about their products.

How to become an influencer

With 75% of young people under 17 saying their dream job is a Youtuber / Vlogger, it's no wonder that influence marketing has become an important aspect of the marketing industry.

Developing your social networking skills can also help you when you next apply for a job.

If you want to make a living by influencing social networks, you need to put in the hours! This isn't a get-rich-quick scheme. Gaining online authority in your niche can be a challenge, as social networks are a very competitive market, but nothing is impossible...

Becoming a renowned fashion, lifestyle or beauty influencer can take years. It's a full-time activity for which you'll create thousands of pieces of content that you'll share with the world in the hope of gaining subscribers.

So to help you stand out in the influencer scene, here are our top tips.

8 things to do to become an influencer:

1. Build a community around your niche and stay true to your audience and style.
2. Choose a specific niche. Beauty tips, fashion, travel, the regions of France,
3. Defend a cause you really care about.
4. Create specific goals for visibility, collaboration, number of subscribers, content created.
5. Network with other influencers, photographers and bloggers.
6. Understand the difference between each social platform and how they can help you. (YouTube, TikTok, Instagram...)
7. Learn continuously and be ready to use new platforms.
8. Share quality photos and videos.

How much do influencers earn?

Influencer earnings can be very varied. Someone just starting out can earn 100 euros for an occasional publication. At the same time, some of the well-known influencers can earn millions of euros without doing any more communication.

According to Vox, a micro-influencer, defined as someone with between 10,000 and 50,000 followers, can earn between 40,000 and 100,000 euros a year.

Influencers with millions of followers, meanwhile, can earn tens of thousands of euros per shared publication. Top influencers can earn hundreds of thousands of euros to millions per year.

Kylie Jenner, for example, is said to earn 1 million euros per Instagram post. As a result, it's not uncommon for influencers to earn a six-figure salary or more if they're doing their job well, on content creation and engaging their followers.

Note also that these incomes represent what an influencer earns on Instagram, but there may be other platforms, a blog or another job on the side.

Feel free to read our dedicated article on how much do influencers earn.

Some popular influencers'presentation to inspire you

Carla Ginola

A native of Nice, has made a name for herself not only because of her always on-trend outfit but also thanks to her pronounced fashion sense.

With her well-framed Instagram account, she offers chic and casual looks, honoring her fashion heritage. In parallel, her Twitter activity and Instagram story reveal other facets of her personality.

Noholita

Real name Camille, is an influencer with undeniable chic.

A fan of fashionable looks and always on the cutting edge of trends, she knows how to reach and inspire her subscribers. With a million followers on Instagram, this influencer dares to do anything when it comes to style and has become a true hit girl of the fashion world.

Paola Locatelli

At the age of 21, she grew up in the fashion world. Graduating during her studies, she was able to develop her notoriety and business in parallel. With an Instagram account rich in aesthetic shots, Paola shares her looks and beautiful collaborations, while showcasing her swimwear line.

Manon Laime

Also known by the pseudonym "Frenchy", offers looks that are both casual and chic. She has launched her own swimwear line, in collaboration with Lancaster. On LinkedIn, her profile shows that'she also has a degree in business, an asset that has enabled her to unearth the finest addresses and collaborations.

MV Tiangue

Although a model by profession, has won the hearts of her followers with her kindness and humor. Founder of her own brand, she shares her looks and her vision of fashion on her Instagram account.

Engaged and always ready to carry a cause, she has managed to touch her followers in a unique way.

Lison Sebellin

Former model and fashion enthusiast, has known how to wear and dare inspiring looks. Her pronounced sense of fashion has earned her some great collaborations, notably with the Lancaster brand.

These influencers, with their passion and commitment, will help you discover looks, addresses and tips for always looking your best. Whether they're graduates, models or simply enthusiasts, they'll inspire and guide you through the vast world of fashion. So don't hesitate to follow them, get inspired by their looks and dare to adopt their styles.

Top influencers

Are you looking for the best influencers in France? We've made a few lists for you of the best influencers based on theme.

Top French female influencers

1. Léa Elui
2. Mathilde Tantot
3. Nabilla Vergara
4. Jessica Thivenin Garcia
5. Enjoy Phoenix
6. Caroline Receveur
7. Natoo
8. Léna Situation

The best-paid female influencers

1. Charlie d'Amelio
2. Dixie d'Amelio
3. Addison Rae
4. Bella Poarch
5. Kim Kardashian
6. Caroline Receveur
7. Jessica Thivenin Garcia

Best fashion influencers

1. Caroline Receveur
2. Camille Callen
3. Chloé Bleinc
4. Mélissa A.R
5. Federica Lai
6. Jodie la petite frenchie
7. Amélie from @looknatamelie
8. Alexandra Guerain

Top travel influencers

1. Claire Shado
2. Camille from @loiseaurose
3. Linda of @lapprentievoyageuse
4. Caroline of @tongsetsrilanka
5. Laëtitia of @kikimagtravel
6. Jess of @jess__vlz

Top cooking influencers

1. L'atelier de roxanne
2. Takethepower_july
3. Cooking for my baby
4. Le big mamma groupe
5. Gastronogeek

The top fitness influencers

1. Sonia Tlev
2. Juju Fitcats
3. Marine Leleu
4. Laury Thilleman
5. Sissy Mua
6. Georgia Horackova
7. Mathilde Draeger
8. Bonjour Darling

Top family influencers

Discover here our ranking of the best family influencers.