Instagram engagement rates - Free Instagram engagement rate booster and calculator

The minimum engagement rate for an influencer? How do you calculate the engagement rate on instagram? And can you increase your Instagram engagement rate with automation?

What is the engagement rate?

It's important to understand what a good engagement rate for an influencer on Instagram is in order to properly choose the influencers you want to work with or define your added value as an influencer.Recently, on the Boostfluence blog, we introduced you to how to increase your engagement rate on instagram. Now, we're taking a look at what exactly a good engagement rate on Instagram is, and how you can find out the engagement rate of an influencer you're considering collaborating with.

How to calculate engagement rate on instagram

Defining a good starting point for engagement rate on Instagram first requires understanding how to calculate it. If you want to evaluate the performance of your posts, especially if your engagement rate is considered good for your marketing campaigns, follow these steps.

Steps to calculate engagement rate on Instagram:

1. Gather data: For an Instagram account, compile all interactions, including total likes and comments, you've received on all posts in the last 30 days.
2. Average interactions: Once you have the total number of interactions, divide it by the number of posts made in the same time frame. This gives you the average engagement for a post.
3. Relative engagement: Take this average and divide it by the number of followers on the relevant Instagram profile. This ratio reflects engagement as a function of the total number of followers.
4. Conversion to percentage:To obtain the engagement rate, multiply this ratio by 100. Usually, this percentage oscillates between 0 and 10. It's an essential indicator for evaluating the performance of any Instagram account.

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It should be noted that the engagement rate can vary according to different Instagram features, such as Instagram stories, Instagram live, or Instagram reels.

For example, using Instagram live or reels can be a great way to interact and get more engagement.

If the manual calculation method seems too complex, several platforms offer a free engagement rate calculator to simplify this task.

However, understanding the manual process is crucial to accurately assessing your influencer marketing on Instagram's level of engagement in 2023 and beyond.

Finally, it's essential to remember that hashtags, stories, reels and other features like Instagram posts and reels can influence your engagement rate. Hence the importance of regularly analyzing and adapting your strategy accordingly.

Is my engagement rate good?

Once you have the engagement rate, and know how it's calculated, you can start to analyze and understand what the figure really means and whether it's good or bad. Below is a guideline so you can compare the results:

• Less than 1% = low engagement rate
• Between 1% and 3.5% = medium/good engagement rate
• Between 3.5% and 6% = high engagement rate
• Above 6% = very high engagement rate
• ;very high engagement

In summary, an Instagram engagement rate between 1% and 3% is generally good, that's the average percentage on an influencer's profile. If the engagement rate is above 3%, it's a good sign that their audience is highly engaged with their content, and if it's below 1%, it means that their audience as a whole isn't highly engaged with their content. In other words, the higher your engagement, the more credible your account appears, so it's important to know how to increase your engagement rate on Instagram.

Don't forget that a number of factors influence engagement rates on Instagram, such as the timing of each post, posting frequency, number of followers, content and descriptions, as well as the Instagram algorithm (and the limitations that sometimes accompany it).

So, when deciding which influencers to work with, or as an influencer looking to promote yourself to brands, be sure to consider your Instagram account's engagement rate. It's an important metric to consider and shouldn't be ignored when choosing influencers or promoting yourself.

The impact of automation on your engagement rate

Automating your Instagram account with Boostfluence can help you increase your Instagram engagement rate by growing your follower count faster. You can test an automation tool for free right here.

However, having more followers doesn't mean that your community will react to all your posts immediately, which is why it's important to build a strong bond with your followers and that comes through professional use of your Instagram account. Learn all the secrets of Instagram to develop your account to become an influencer or promote your business in this guide dedicated to Instagram secrets.

The best Instagram engagement rate calculators:

There are many engagement rate calculators. Just choose one and you'll know your engagement rate. Some even indicate it for each of your publications.

This type of marketing tool is indispensable for knowing how to improve your influence on the platform. They exist for all social networks, but what we're really interested in here are the Instagram engagement rate calculators.

Each of these calculators, will analyze your audience, and perform the calculation presented above. The number of likes and comments on each publication (photo and video) divided by the number of people subscribed to your page.

Here for you is a list of some of the best engagement rate calculators:

• Kurato calculator
• Inbeat
• Hype Auditor
• Path social
• Phlanx
• Tanke

If you're a Boostfluence user to gain Instagram subscribers. Know that you'll also find your engagement rate permanently displayed on your Boostfluence profile. So you don't need an additional calculator.

FAQ: Instagram engagement rate

What's the average engagement rate on Instagram?

On Instagram the average engagement rate is 25%. But this statistic is skewed by the fact that there are many fake accounts with doctored engagement.

Having few photos and a huge number of likes, their average engagement is very high.

Don't forget that the more subscribers you have, the more your average engagement will drop.

On average users with fewer than 2000 subscribers have an average engagement rate of 10%.

Users with more than 100,000 followers, meanwhile, have an average engagement rate of 2%.

And this average engagement continues to fall for users with several million followers on the social network.

What is a good engagement rate?

A good engagement rate depends on your number of followers. But here's a simplified answer:

• If you have fewer than 2,000 followers, a good engagement rate is 12%
• If you have fewer than 10,000 followers, you can have a good engagement rate if you're close to 7%
• If you go over 10k followers, try to keep your engagement rate above 4%

Don't forget to use engagement rate calculators to measure it easily.

You'll find your engagement rate permanently on your profile on Boostfluence.

How to improve your Instagram engagement rate

Are you looking to improve your Instagram engagement rate? Boostfluence tools can help.

In fact, our services help you attract more people to your Insta page. The more followers you have who are fans of your account and who follow you, the more likes you'll know about your photos and videos. So you'll have a better engagement rate from the very first days.