Instagram posts: how to create them and get more likes

Spending time making beautiful photos or videos for your storyor profile won't be enough to succeed with your Instagram post. The visual counts for a lot, but you need more to get more likes. This will be just as important on all social networkslike Twitter or Facebook.

It will be important for you to define the age and interests of your audience. Seniors will no longer be interested in childcare products. Nor will teenagers feel concerned by tips on how to be more productive at work.

By identifying who you're addressing, you'll be able to better orient your publications. Thus, you'll be able to gain in relevance. You should also choose your hashtags carefully. These will enable you to gain visibility.

Generate engagement by addressing your subscribers. Be clear when writing your posts. Familiarize yourself with microblogging and storytelling. Introduce the urgency effect orthe fear of missing out on a great opportunity when making sales.

What'is an Instagram post?

An Instagram publication is the act of sharing a photo, video or even a photo carousel intended for a well-defined community or all users of the social network.

For any Instagram publication, you need to understand certain specific terms such as hashtag, real, follower, influencer and algorithm.

• The'Instagram algorithm controls what will automatically appear in users' News Feed. If a publication performs well, it will be largely thanks to it, as it will manage its visibility. It's like a robot that according to its specific parameters will bring your post to the fore. It will then be able to generate engagement, collect more and more likes, comments and be shared. If you manage to encourage your community to interact regularly, the algorithm will detect this and take care of positioning your post among the most popular publications.
• The Instagram hashtag is like a keyword that allows you to categorize publications according to subscribers' center of interest. So users who share the same interest will be able to see the post. If you're into travel, for example, you could use the hashtag #voyage #vacances #été #plage #nature, etc. You can also create your own hashtag. You'll insert them in the caption or the description of your Instagram post.
• Thereal is also a good way to create engagement. These are short videos of a few seconds in portrait format. To make it look attractive, you can use simple editing tools like Capcut or Canva, which are very popular.

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Recording a video on Snap is also common. You can then post it to Instagram as real. You'll be able to add effects and music.

• Followers are the subscribers who follow your profile. These are the users who are part of your community and who will be notified every time you share a publication. It will also appear on their News Feed.
• A influencer is a user who has managed to become popular on Instagramthanks to his/her publications. By gathering a large number of followers, he or she will be able to attract the attention of large companies looking to promote their brand and products. There are influencers withmillions of followers. Squeezie is the best-known influencer in France, owning :
• 7,700,000 subscribers on Instagram
• 17,000,000 subscribers on YouTube
• 2,300,000 subscribers on Facebook
• 4 100,000 subscribers on TikTok
• 3,500,000 subscribers on Twitch
• 333,000 subscribers on SnapChat

Why make it?

Getting into the creation of posts on Instagram isn't just a trend.

It's a strategic way to interact with a dynamic audience on one of the most popular social networks.

Users share every post, whether it's a photo or a reel, to explore and post highlights from their lives or share creative tips.

Instagram offers a multitude of features to stimulate engagement.

Instagram stories, for example, allow ephemeral moments to be shared, while reels introduce a creative dimension with short videos.

But quality is essential. Every publication must be thought through and created with care. Beautiful posts that combine eye-catching typography, inspiring ideas and customizable content are more likely to be highlighted by Instagram's algorithm, expanding your reach.

If you're looking to save time while being creative, you can also explore tools like Instagram post creator. And before you share your content, take a moment to preview and tweak, ensuring that every step of the post creation process best reflects your message.

At the end of the day, creating Instagram posts regularly isn't just about gaining visibility. It's also about establishing an authentic relationship with your audience, discovering how best to meet their needs and, ultimately, positioning yourself as a reference on this must-have social media platform.

The different Instagram formats

Social networksare seen as a way tobecome popular and gain visibility. On Instagram, thequality of the visual is of great importance when publishing content. The variousInstagram formats are square, horizontal or vertical.

• The most popular format is the square with 1,080 x 1080 pixels, whose ratio is 1.1
• There's also thelandscape format with 1,200 x 628 pixels, whose ratio is 1.91.1
• You can choose theportrait format which is 1,080 x 1,350 pixels, whose ratio is 4.5

By creating a photo carousel, you'll be ableto publish several photos in different formats on Instagram. Here's how to make a photo carousel on Instagram. Simply select different photos from your library or film. You'll then be able to share them at the same time.

As for the format of the real ones on Instagram, you'll need to choose the 9.16 ratio. It must be at least 500 x 888 pixels. Its size must not exceed 4 GB.

How to create a good Instagram post?

A good Instagram publication should allow you to increase your credibility, gain followers, develop your audience, surrect engagement, create close links, etc.

Your content must therefore attract attention, capture interest and desire, and be a call to action. You then need to work on the caption of your publication. Start with a catchphrase that arouses curiosity. Don't forget that in the feed and on your profile, only the first two lines of the caption will be visible.

To gain relevance, favorfigures and real facts to support your ideas. Try to put yourself in your reader's shoes. Appeal to their emotions. Show that you understand his or her needs and propose solutions. You can then introducethe call to action.

Although many find it hard to admit, most people who are interested in media do it sincethey can relate to it.Think about airing out your posts with emojis. They'll be more pleasant to read. Don't hesitate to use a hashtag generator to optimize targeting.

To retain your subscribers, there's nothing like Storytelling. People love stories that can tell more about you.They'll be able to identify with itand will strengthen the bond you have with your followers. Because your story is unique, you're bound to stand out.

To generate engagement, your publication must get your subscribers to react:

• Ask questions,
• Ask for their opinion, preference

Open a debate

At theend of the caption, don't forget the call to action. You can put action verbs, like "click", "discover", "comment", etc.

7 Best Practices for Creating Impactful Instagram Posts

1 - Choosing the right visual

Whether it's a traditional square format for a photo post or a dynamic Instagram story, the type of visual content you choose is crucial.

The best photo posts can be singled out from over a hundred on a user's news feed, so it's important to know how to turn them into visual nuggets.

You might be tempted to upload the first images that come to mind, but taking a few extra simple steps can make a monumental difference.

For example, if you're considering creating content for a product post, consider incorporating several images, or even an infographic or video post.

And if you're ever in search of inspiration, post ideas abound on Instagram.

From community managers to social media enthusiasts, there are many who share their know-how to help establish the brand on social media.

At the end of the day, the goal is to create a post that not only reflects the essence of your brand, but also resonates with your customers and prospects.

2 - Don't neglect your bio

This is what users will go to first when they want to know more about you. It needs to be clear and readable. Put in emojisto connect with the reader and make thebiography more dynamic. If you have a professional account, be sure to include your industry sector. Don't forget to link to your website.

Your accounts on Instagram and other social networks will play an important role in the promotion of your e-commerce site, for example. Your marketing strategy must necessarily include community management.

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3- Your content must be professional

Good content is necessary for good visibility on Instagram. The same goes for all digital marketing media.

Working on your content will enable you to givemore attraction to your brand. You'll use it to introduce your soft skills.

Your publications must create impact, but also be frequent. Creating value for your subscribers must be among your main objectives.

By preparing a batch of content in advance. You'll be able to publish them as you go more easily. This way, your editorial line will be consistent and your posts regular.

As Instagram is a visual platform, consider making a variety of publications. Post photos, videos, stories, photo carousels, etc.

4 - Your lifestyle can spark interest

Display the lifestyle of your activity or business. Share the highlights or unusual facts of your daily life. The various exchanges with your employees, your customers, your suppliers, the preparation of orders, the building site, etc.

5 - Apply inbound marketing

Avoid making aggressive sales. You'll quickly bore your followers. Be attentive to your subscribers' needs. Accord importance to their opinions.

Be responsive, never ignore their private message. When you post publications, you'll be able toidentify your subscribers. You'll reference their ideas and suggestions as a sign of appreciation.

Their subscribers will then see your posts in their news feed. This should arouse their curiosity. Don't hesitate to comment on posts from other popular accounts either.

6 - Select popular hashtags

A post with even one good hashtag can generate nearly 12.6% more engagement, than a post that doesn't contain one. It's advisable to use a good hashtag generator to simplify the process. Don't forget to put a hashtag on your location.

7 - Always put subtitles on your videos

To reach more users around the world, subtitled videos are recommended. It will even be possible to view them without activating the sound. To do this, you can, for example upload the video to Youtube and enable the subtitles.

FAQ: Instagram posts

How to view liked posts

To find your liked Instagram posts on Instagram, you first need to log in to your account.

1. Then access your profile.
2. Click on the three dashes at the top right
3. Go to "Your activity": you'll be able to view your activity history on Instagram. This includes likes, posts, comments, searches and your reactions to stories.

This will be useful foranalyzing your activities. To access your liked photos and videos, in the same menu, click on "Interactions" and then "like".

How to edit an Instagram publication?

Hereis how to edit an Instagram publication:

1. Click on the three dots at the top right of your publication to edit.
2. Choose "Edit"
3. You'll be able to rewrite the content of the caption.
4. You'll finish by validating the publication.

How to see the Instagram statistics of a publication:

The Instagram statistics allow you to collect data on the preferences and the engagements undertaken by users. In this way, you'll be able to better understand your audience.

To access Instagram statistics, you need to have a professional account on this social network associated with your company's Facebook page.

Statistics bring together all the data on impressions, publication reach, clicks to the website, profile visits, subscribers to your account.

You'll find them by going to your profile:

1. You'll click on the three dashes at the top right
2. You'll access numerous indicators to analyze your profile.

You also need to know at how often to post on Instagram. Ideally, an account that hasless than 1,000 followers, should post 14 times a week.

An account with more than 1,000 followers should share between 14 and 20 times a week. This applies to all types of publication, whether real, a live video, a story, etc.

How to share an Instagram publication?

Here how to share a publication on Instagram:

1. Access the News Feed page,
2. Press the + icon at the bottom
3. You'll have the choice between sharing a publication, a story, a real or going live.
4. You'll then be able to select the photo, video, real or create a photo carousel.

If you want to know how to publish on Instagram and Facebook at the same time, it's very simple. You prepare your post as usual and before sharing it, you'll just have toactivate the "Share on Facebook" setting.

If you want to make a Instagram post, the easiest way will be to take a screenshot of the user's post. You can then repost it on your profile or in story. Don't forget to ask the owner's permission and identify him/her if necessary.

How to schedule an Instagram post?

Toschedule an Instagram post, you'll need to use a social media management platform like Hootsuite, Creator studio or Boostfluence. Boostfluence, for example, can manage your Instagram posts (real, stories, albums etc.).

To proceed, you must firstassociate it with your Instagram account. It doesn't matter whether your account is professional or personal, the publication will go live automatically.

You'll prepare the visual and caption for the publication on Boostfluence. You can then program the desired publication time and date.

What's the best time to publish on Instagram?

How do you know when's the best time to publish on Instagram? According to studies, the best time to publish on Mondays is 7pm and 10pm. On Tuesdays, it's advisable to share at 3am. On Wednesdays, you'll have to wait until it's 5pm. On Thursday and Friday, the ideal time is 1 a.m. and 2 a.m.

Here, the algorithm is taken into account, as are publication types, time zones, industry sector, user traffic, etc.

Now you have all the cards in your hand to succeed with your publications on Instagram. You'll be able to create attractive and relevant posts, program your publications or share them. You'll also know how to analyze the performance of your posts using Instagram publication statistics.