Post on Facebook and Instagram at the same time - Guide

Social networks, including Facebook and Instagram, are among the most popular digital marketing strategies of the moment. They offer users features to develop their businesses, including publication synchronization. Why and how? Here's more on the subject.

Why publish on multiple social networks at the same time?

The main benefit of multi-channel communication, including automated publishing between Instagram and Facebook, is in terms of profitability. It makes it easier to manage your business and your various accounts. Particularly if you're registered on several networks.

The simultaneous publishing saves the user from publishing the same content 3 to 4 times. Especially since crossposting allows him to reach a large number of webusers. It increases the visibility of publications and the profitability of the business, unlike a simple Instagram publication.

How to publish on Facebook and Instagram at the same time (with the Meta tool)?

The Meta tool or Meta Business Suite is a content management tool that allows users to manage their Instagram and Facebook accounts at the same time.

It enables them to publish on Facebook and Instagram at the same time and publish from Facebook to Instagram by synchronizing the accounts. This feature benefits companies carrying out marketing and advertising activities.

But individuals with a desire to remain active on two accounts also use this sharing on Facebook and Instagram at the same time feature to make their job easier.

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Step 1: Log in to your Instagram account

The synchronization of accounts to be able to publish to Instagram and Facebook at the same time is done from your Instagram account.

To do this, open the Instagram app and tap on your profile photo to access the user profile. Then tap the three lines at the top right to open the menu.

Step 2: Find the crossposting area of your Instagram profile

In the window that opens, tap Settings. In the fifth position of the next window, you'll find Crossposting. Press it and you will be able to select Facebook.

Step 3: Synchronize your Instagram and Facebook accounts

After selecting Facebook, you'll need to provide your login credentials for the account on which you want to publish at the same time as on Instagram.

Step 4: Enable automatic publication sharing between Facebook and Instagram

After inserting your login details, enable sharing of your Instagram posts for your Facebook account.

Step 5: Publish on Facebook and Instagram

Each time you publish content on Instagram, your post should automatically end up on your Facebook account or page depending on your preferences.

If there are times when you don't want to publish content simultaneously on these two social networks, consider disabling autopublishing between Instagram and Facebook only for that post before putting it online.

Other solutions

Use cross-publishing tools

Aside from the Meta tool, other special cross publication or multi-channel communication tools are also available on the web. They work on the principle that you need to:

1. Get the login credentials for the various social networks.
2. Select the networks concerned by the cross posting.
3. Edit the publication by adding the necessary images, messages and hashtags.
4. Publish.

Among the best tools for synchronizing your posts on Facebook and Instagram are:

• MojoKeys
• Hootsuite
• Buffer
• Klout

Use post scheduling tools

Post scheduling, for its part, involves preparing a publication in advance and indicating when it will go live on your behalf. The Tool Meta also offers this functionality.

However, it's also available on other platforms around the web. What's more, these solutions also allow users to schedule a post for several social networks at once, including sharing between Facebook and Instagram.

The MojoKeys and Hootsuite tools, the main references in the field, are among them. However, it's also possible to rely on Sprout Social and Creator Studio in particular to publish to Facebook and Instagram at the same time or publish from Facebook to Instagram.

Delegate the publication of your content

For lack of time and to enable your business to grow quickly, it's also conceivable to opt for delegating publication to an assistant Instagram or to a Community Manager Instagram.

This person manages the account and carries out the owner's daily tasks, namely: simultaneous publications, content creation, hashtag research...

He can even determine the ideal time to post something. This feature offered by Instagram is cost-effective; it promotes time-saving and visibility.

FAQ

Is it right to share the same content on the 2 social networks?

The Instagram and Facebook account synchronization is an excellent alternative for reaching more users and gaining visibility and engagement. Especially as it makes it easier to manage both accounts.

How to schedule an Instagram publication?

The Creator Studio tool, which we're going to discover how to use, is one of the main solutions offering publication scheduling on Instagram:

1. Connect your Instagram account
2. Select "Create Post"
3. Create the publication
4. Click the arrow next to the "Publish"
5. Click "Program"

What type of content can be synchronized?

Crossposting is possible for any type of content, whether it's a publication or a story. Thus, any Instagram and Facebook user will be able to share images, texts and messages on these social networks at the same time.

Can we publish on other social networks at the same time?

Meta allows crossposting between Instagram and Facebook, meaning you can publish posts and Stories on both platforms simultaneously. However, Instagram does not currently support direct posting to other social networks like Twitter, LinkedIn, or TikTok within the app.

If you want to share your Instagram posts on other platforms, you’ll need to manually share the link or use third-party social media management tools like Mojokeys ‍to automate and schedule content across multiple social networks.