Transform your Posts: The Definitive Guide to Boosting an Instagram Publication

No one can deny it, Instagram has become an essential social network for businesses, influencers, artists and individuals alike.

With more than 1 billion active users every month, it's essential to know how to boost an Instagram post to gain visibility and attract more visitors. In this article, we'll share two methods for boosting your Instagram posts, as well as tips for optimizing your results.

We'll also share an alternative to Instagram post boosters, to help you grow and manage your account more effectively and succeed-on-instagram.

The challenges of the Instagram publication booster

The decline in organic reach

Instagram is following the same trend as Facebook: the organic (natural) reach of publications is declining. This means that the visibility you get for free on this social network will gradually decrease for all your content.

Many community managers and digital experts are noticing this decline in organic reach, which can be explained in particular by the increasing number of users and competition on the platform.

The importance of engagement

The average engagement rate for branded posts on Instagram is also declining.

A drop in engagement means your posts will be seen less by the people who matter to you, as Instagram's algorithm takes engagement into account to spread your posts organically. It's therefore crucial to find solutions to boost engagement on your publications and gain visibility.

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It's therefore important to pay attention to these elements so that your posts continue to have an impact with thousands of accounts.

The'Instagram algorithm: Understanding for better action

One of the first steps to boost an Instagram publication is to understand how the'Instagram algorithm developed by Meta works.

It's thanks to this algorithm that posts are displayed in users'news feed, and understanding it is essential to increase your visibility on the social network.

The more interactions (likes, comments, shares, etc.) you receive on a publication, the more likely it is to be shown to more people. Thus, boosting an Instagram post becomes a particularly interesting strategy for increasing these interactions and, by extension, your reach.

This allows you to reach not only your existing community, but also potential new people interested in your content.

Gain visibility with Instagram advertising

In parallel, you can also consider advertising on Instagram.

Contrary to traditional publications, ads on Instagram allow you to reach a much wider and specific audience according to the criteria you define. You'll be able to reach users beyond your current community and, what's more, users relevant to your brand or business.

Moreover, Instagram ads are generally more visible than classic publications, an advantage that allows you to attract more attention and therefore potentially more interactions on your account, your content or your products.

It's important to note that the success of your ads depends greatly on the quality of your content. So make sure you create posts that are attractive and relevant to your target audience. The future of your instagram account depends on it.

Boosting posts: The secret of a good marketing strategy

The posts on Instagram are at the heart of your marketing strategy on this platform. They are the main means by which you can interact with your community and attract new followers. To maximize the impact of your posts, it's therefore essential to know the best methods for boosting them.

One such method is to optimize the content of your posts so that they are more appealing than other accounts. For example, you can use a high-quality image, add interesting descriptions and use relevant hashtags.

Also, don't forget that publishing frequency is also important. To maintain your community's engagement, be sure to publish regularly.

In particular, we've written dedicated articles for each topic we've just outlined. Don't hesitate to visit our blog to discover all our content.

To go further, sign up to Boostfluence for personalized advice and find out how our software can help you boost your Instagram posts.

A matter of engagement and brand awareness

Finally, boosting your posts on Instagram isn't just about attracting more visitors to your account or website. It's also a way to increase your notoriety on the platform and improve your community's engagement.

In fact, by increasing your visibility, you attract more attention to your posts and, consequently, more interactions. And the more interactions you receive, the higher your profile.

So don't wait any longer! Start now to boost your Instagram posts and grow your community.

With the right strategy and tools, you can not only attract more visitors, but also convert those visitors into true fans of your brand.

Wondering how? Find out how we can help you boost your brand awareness on Instagram and achieve your marketing goals.

Method #1: Boost an Instagram publication from within the app (simple, but imperfect)

Step 1: Choose an Instagram publication

The first step is to choose an Instagram publication to boost. We recommend selecting a publication with a higher-than-average interaction rate, as this maximizes your chances of success. To calculate the interaction rate, use the following formula:

Interaction rate = (mentions j'likes + comments) / Impressions x 100

Step 2: Choose your target audience

After choosing your publication, define the audience you wish to target. Instagram offers two targeting options: automatic or custom.

The automatic option targets an audience of people who look like your subscribers, while the custom option lets you define your targeting more precisely based on criteria such as location, age, gender and interests.

Step 3: Define your budget and campaign duration

Determine the budget you wish to invest and the duration of your campaign. The more you invest, the more people you'll reach. Adapt your budget according to your visibility objectives and what you're willing to spend.

Step 4: Validate your promotion

Validate the settings for your promotion, enter your payment information and click on the "Create a promotion" button. Your sponsored post will appear in your News Feed and Instagram Stories.

Step 5: Analyze the results of your promotion

Analyze the results of your promotion to decide whether to continue broadcasting or stop it. Click on "View statistics" for the sponsored publication to view the data.

Method no. 2: Boost an Instagram publication with the Facebook Ads Manager (the most effective)

The second method involves boosting your Instagram publications from the Facebook Ads Manager.

This method is more effective because it allows you to refine your targeting, run your ad only in the Instagram News Feed and precisely analyze the impact of your campaign.

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Step 1: Create the campaign

Access the Facebook Ads Manager and click on the "Create" button to begin creating your campaign. Choose the "Interactions" objective to get interactions on your posts at the lowest cost.

Step 2: Set up the ad set

Define your audience, ad locations, campaign duration and budget for that audience. You can choose to target a cold audience (people who don't know you) or a hot audience (people who already know you).

Step 3: Select your Instagram publication

Choose the Instagram publication you want to boost by clicking on "Use an existing publication" then on "Select a publication". Note that the "Interactions" campaign objective does not allow you to boost a "carousel" publication.

Step 4: Analyze your campaign results

The Facebook Ads Manager allows you to finely analyze the results of your campaign thanks to its analysis and reporting tools. Use this data to optimize your future campaigns and maximize your visibility on Instagram.

Boostfluence: an alternative to Instagram post boosters

Boostfluence is a Instagram automation software designed for influencers, agencies, merchants, startups, freelancers and artists.

It aims to facilitate Instagram community management by automating actions, saving users time and increasing their engagement and subscriber base.

Bostfluence's services include the development, management and analysis of your Instagram account, with automation tools such as:

• l'Auto Like,
• l'Auto Comment,
• l'Auto Follow,
• l'Auto Repost,
• l'Auto DM,
• l'Auto Unfollow
• and the'post scheduling option.

Boostfluence also offers customer support 24/7and a comprehensive help center for those who prefer to help themselves. Start testing one of these features to boost your content without paying for advertising.

More than 300,000 people have already signed up to Boostfluence to grow their business, their audience on Instagram and attract new customers.

Conclusion boost your social network posts

Boosting your Instagram postsis an effective way to increase your visibility and attract more visitors to your social networks.

By following the methods and tips presented in this article and taking advantage of Boostfluence's services, you can maximize your results and develop your presence on this must-have social network.

FAQ: boosting an Insta publication

What is boosting a publication on Instagram?

Boosting a publication on Instagram is using this social network's platform to increase the visibility of your post. It's a form of paid advertising, managed directly by Instagram (which is owned by Meta), that allows your content to be distributed to a wider target audience.

The boost post is an effective method for businesses looking to reach a wider audience and increase their visibility on the platform.

Why impossible to boost Instagram publication?

Sometimes, you may encounter difficulties boosting an Instagram publication. This can be due to several factors.

Firstly, your Instagram account must be a professional account in order to use the advertising tools.

Secondly, your post may not comply with the social network's advertising policies. Instagram, like Facebook, has strict rules regarding the type of content that can be promoted.

Finally, you may not have linked your Instagram account correctly to your Facebook advertising account. To solve this kind of problem, go to your account settings and check the information related to advertising.

How to boost an Insta post?

To boost a post on Instagram, follow these simple steps:

1. Access your Instagram account and choose the post you want to boost.
2. Click "Promote" below the post.
3. Select the objective of your promotion: more visits to your profile, your website, or your direct messages.
4. Choose your target audience. Instagram can automatically target people similar to your followers, or you can manually define your audience based on interests, age, location, etc.
5. Define your budget and the duration of the promotion.
6. Review your promotion and click on "Create promotion".

Remember, quality content is essential to attract the attention of your target audience. A high-quality image, captivating text and a relevant offer can improve your ad's impact.

How does Instagram boost work?

The boost Instagram works thanks to the social network's algorithm. When you pay to boost a post, Instagram's algorithm takes into account the information you've provided about the target audience and delivers your post to a set of people who match that profile. Simply put, boosting Instagram is a way of maximizing the reach and impact of your posts by highlighting them to a specific audience.

In conclusion, boosting an Instagram post is an effective method of increasing the visibility of your posts, attracting more followers and promoting your brand or business. With judicious use of this feature, in alignment with your goals and target audience, you can significantly improve the performance of your Instagram account.