Benefits of having a professional Instagram account - How to take advantage in 5 min?

Many users ask why adopt professional accounts on Instagram. What is the procedure for creating a professional Instagram account? How can we ensure that this type of account offers a quality experience for those who visit it?

Thriving on Instagram is the dream of many individuals. Yet not all publications always meet with the desired success. If you aspire to real visibility, it's essential to pass to a professional account. It's a must if you want to be seen as one of the serious professionals on the platform.

In this article, we'll revealwhy Instagram offers more tools and options with a professional profile. Plus, we'll guide you on how to convert your personal account to a professional account.

Why convert a personal account to a professional Instagram account?

Have you been asking yourself the question: how do you convert your personal Instagram account to a professional one? The answer is simple: Instagram for your brand offers more options and opportunities. Switching to a professional Instagram account is not a mere formality or an equivalent to automating your account.

The benefits are many. It doesn't directly guarantee more followers, but it will put more features at your disposal that improve your experience and that of your followers, whether you're an influencer, a business or an Instagram store.

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Here's what it brings:

1-Have access to Instagram statistics

One of the major assets of professional Instagram accounts. Find out how your community interacts with your posts on Instagram and adapt your content to better meet their expectations.

To learn more about Insta stats, see the article dedicated to:4 ways to use Instagram stats.

2-Add a call-to-action button

In addition to giving the option of adding your e-mail or phone number, you can redirect users to your site or Facebook page. This call to action button under your profile can also allow users to contact you or find directions to your establishment.

3-Your account will be categorized

With a professional account, Instagram will offer you to choose a category reflecting your industry. Whether you have an Instagram store, are an entrepreneur or a clothing brand, tell your community what you do.

<4-Making Instagram promotions

With a pro account, you have the opportunity to promote your Instagram posts and stories to reach a wider audience.

Here's a comparison between Instagram Ads and instagram automation.

How to turn your instagram into a professional profile?

Now you're convinced, but you don't know how to switch to a pro account on instagram?No worries, it's very simple.

1. Go to your profile and your settings.
2. Then click on "Account types and tools".
3. Then select "Switch to a professional account".
4. All that's left is to let Instagram guide you.

However, having a professional account on Instagram isn't just about this transition.

Essential profile settings, such as your story, need to be meticulously configured. For professionals, having a well-organized product catalog is crucial.

Having a professional Instagram profile also means:

You're now officially on a professional Instagram. Having a professional account on Instagram is more than a simple change in your account settings. You also need to keep your profile clean if you want it to really appear as such.

Upgrading your Instagram account to professional, or as some prefer to call it, a "creator" account, also means setting yourself apart from the competition. With the advantages offered by professional Instagram accounts over personal ones, no one will be surprised at the rise of these business profiles on the network.

But how do you turn a personal Instagram account into an effective professional account?

Well, here's a list of the things you need to make sure your profile looks professional. You can change all these elements directly from your Instagram profile by client on "edit profile"

1-A pro username

Your username is your business card. Whether it's an existing account or creating a professional account from scratch, the choice of name should reflect your brand or personality.

Make sure it contains at least your first name or brand name, or is representative of your personality or industry.

2-A good profile photo

Your photo is often the first visual contact your community has with you or your brand on Instagram.

Whether for a personal or professional account, this image must be chosen with care. Favoring the appearance of your face if you're a person and bright colors. For brands, your logo will suffice.

3-A punchy description

A punchy description is essential to stand out from personal accounts. It should represent you and show what you uniquely offer.

Here's an article to help you create the perfect Instagram description.

4-A web link

With links limited on Instagram, be sure to use this valuable space to promote your site or shopping page.

5-Your professional contact details

Accessing additional features, such as setting up contact buttons, makes it easier for your professional account to stand out from personal accounts. Go to settings and adjust these options to facilitate communication.

To do this, click on "edit your profile" and then go to "communication options", you can then add a new button and customize it to your liking.

6-A good Instagram feed

Finally, a harmonious feed shows your professionalism. Whether your account is visually pretty for your visitors will make a big difference to your progress on Instagram. If you don't know how, find out here how to have a good Instagram feed.

If you'd like to find out more about how to develop your Instagram account professionally to appear more credible on the platform, don't hesitate to get trained on how to use Instagram.

On the other hand, if you're aiming more for rapid development of your Instagram community, then Instagram automation may be your solution. Go here to learn more about Instagram automation.

To complete this article, here's a video dedicated to creating a professional profile on Instagram:

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