Community Manager rates: how to strike the right balance between quality and budget? Discover our expert advice

The community manager plays an essential role in managing corporate reputations on social networks. However, it can be difficult to strike the right balance between quality of service and available budget.

In this article, we present expert advice to help you evaluate community manager rates and make the choice that's right for your business. We'll also discuss the benefits of using a automation tool like Boostfluence to simplify the management of your Instagram account.

What are community manager rates?

The price of a community manager can vary depending on several factors, such as experience, status (freelance or agency) and the services offered. Here's a estimate of average rates for different community manager profiles:

Junior freelance rates

The average daily rate for a junior freelancer is between €150 and €300. For a 6-month assignment, with around 5 hours of work per month, the price can be around 4000€. For a 6-month service with 15 hours of work per month, the amount can reach around €13,000.

Senior freelance rates

Tjm for a senior freelancer are generally higher, ranging from €500 to €800. For a 6-month service, the rate can vary from €15,000 to €40,000, depending on the number of hours worked per month.

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Rates community manager web agency

Rates for web agencies can also vary depending on the size of the agency and the services offered.The average daily rate for a web agency is generally between €300 and €1,000. For a 6-month service, with around 9,000 hours of work per month, the price can be around €30,000.

These rates are given as an indication and may vary according to the geographical location and specific features of each provider.

When to hire a freelance community manager?

Hiring a freelance community manager can be an interesting option in various situations. Here are a few cases where working with a freelance CM can be beneficial:

1. You're starting a new business or project: If you're in the launch phase, hiring a freelance community manager can help you create a solid online presence right from the start. They can help you define an effective communications strategy and build an engaged community around your brand.
2. You need specific expertise: Freelance community managers may have specialized skills in areas such as content writing, social network marketing, managing advertising campaigns, or creating attractive visuals. If you need particular expertise, hiring a freelancer can allow you to benefit from cutting-edge skills in the specific field you're looking for.
3. You want greater flexibility: Hiring a freelance CM gives you the flexibility to work with them on a project or part-time basis. You can tailor working hours to your specific needs, and adjust collaboration as your business evolves.
4. You're looking to control costs: Hiring a freelance community manager can help you control costs, because you only pay for the specific services you need. Unlike hiring a full-time employee, you don't have to worry about payroll taxes or benefits.

What is the role and mission of a community manager?

The actual role of a CM goes beyond simply managing social networks. They can also take on other tasks such as content writing, natural search (SEO) and the definition of a communications strategy. Here's an overview of the services generally offered by a community manager:

• Animation of the company's website/blog: The cm may be responsible for managing and animating the company's blog. He or she specializes in seo strategy creation, content writing and may also have SEO skills to optimize the referencing of articles.
• Content production: The communications manager may be responsible for creating different types of content such as visuals, videos, etc. His skills go beyond writing and also include visual creation.
• Natural SEO : If the community manager is responsible for writing articles, he must also have skills in SEO and SMO (Social Media Optimization). He must master SEO techniques such as the use of keywords, H1 and H2 tags, meta-descriptions, etc.
• Defining a communication strategy: The community manager must be able to define a clear strategy for social networks, choosing the appropriate platforms, determining the messages to be disseminated, etc. He/she must have a strategic vision to achieve the communication objectives of the company.
• Mastery of tools: A good social network manager must be at ease with social network management tools. He must know the basic functionalities of planning, statistical analysis and monitoring tools.
• Watch: Monitoring is an essential activity for a community manager. He must be constantly on the lookout for the latest trends and developments in his field of activity. This enables him to adapt his strategy and content to the needs and expectations of his community.

These services can vary according to the profile and experience of the community manager. It's important to define your needs and objectives before choosing the service provider that best suits your company.

Why consider using'an automation tool like Boostfluence?

If you want to simplify the management of your Instagram account, using'an automation tool like Boostfluence may be an interesting solution. Boostfluence is an automation software designed for influencers, agencies, merchants, start-ups, freelancers and artists.

It aims to make managing your Instagram account easier by automating actions, saving you time and increasing your engagement and subscriber base.

It's designed to help you manage your Instagram account more effectively.

The main benefits of'Boostfluence are:

• Developing your Instagram account: Boostfluence automates interactions with thousands of targeted accounts every day, allowing you to grow your audience organically. You can also schedule your posts and stories, contributing to a more regular presence on Instagram.
• Managing your Instagram account: Boostfluence reduces your workload by scheduling your posts, stories and albums across all your Instagram accounts. You can also view these posts on an interactive calendar, giving you an overview of your activity on Instagram.
• Analyzing your Instagram account: Boostfluence provides detailed analyses of your Instagram account performance, including recommendations for increasing your reach, engagement and sales. You can also evaluate advanced statistics such as likes, active followers, comments, etc. in real time.

Boostfluence also offers automation tools such as Auto Like, Auto Comment, Auto Follow, Auto Repost, Auto DM, Auto Unfollow, as well as advanced statistics, a profile manager, inbox, Auto View Story, Auto Mute and the ability to schedule your posts.

By using Boostfluence, you benefit from customer support 24/7 and a comprehensive help center to assist you in using the tool. Over 300,000 people use Boostfluence to grow their business on Instagram.

To use the software, simply create an account, connect your Instagram account and start using Boostfluence's tools to manage and grow your Instagram account.

Conclusion on pricing for community management

The price of a community manager can vary depending on several factors, such as experience, status (freelance or agency) and services offered.

It's important to clearly define your needs and objectives before choosing the provider that best suits your business. To simplify the management of your Instagram account, you might also consider using an automation tool like Boostfluence, which offers a full range of services to develop, manage and analyze your Instagram account. That way, you can strike the right balance between quality and budget when managing your social media presence.

FAQ : freelance community manager

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How to set your prices as a community manager?

As a freelance community manager, it's essential to determine pricing that reflects the value of your services while remaining competitive on the market. Here are some factors to consider when setting your hourly rate:

1. Experience and expertise: Your level of experience and expertise plays a key role in determining your rates. Community managers with proven experience can generally charge higher rates than a beginner'due to their expertise and ability to achieve successful results for their clients.
2. Scope of services: Consider the services you offer your clients. If you offer comprehensive community management services, such as content creation, social network management, advertising campaign management, and competitive intelligence, this may justify higher rates.
3. Time and effort required: Evaluate the time and effort required for each project's assignments. Some projects may require more work due to their complexity or scope. Take these factors into account when determining your hourly or flat rates and creating the quote.
4. Market and competition: Find out what other community managers charge in your area or industry. This will give you an idea of current rates and help you adjust your prices competitively.
5. Added value: Don't forget to emphasize your added value as a community manager. Highlight your unique skills, past results and the benefits you bring to your customers. This will justify higher rates for your services.

What are the hours of a community manager?

The hours of a community manager can vary according to the needs of the company and the nature of the project. In general, a community manager needs to be flexible and available to interact with the online community, manage publications, respond to comments and messages, and monitor campaign performance.

Social network management is not limited to traditional office hours, as most activity takes place online where users are active at different times of the day. However, here are some points to consider regarding hours for a community manager:

1. Planning and scheduling: A freelance cm can plan and schedule publications in advance to maintain a regular presence on social networks, even outside working hours.
2. Real-time monitoring and management: A communications manager must also be available to monitor activity, respond to comments and messages, and manage situations in real time. This may require some availability outside normal working hours.
3. Hourly flexibility : A community manager's hours may be flexible, depending on the specific needs of the company and the requirements of the project. There may be peak periods when a more active presence is required, while other periods may be quieter.
4. Time management: A good community manager knows how to manage his or her time effectively to adapt to the different tasks and specific schedules of the target community. Rigorous organization and effective time management are essential to maintain optimal performance.

What is the profile of a good community manager?

A good community manager possesses a set of skills and qualities that enable him or her to succeed in the role. Here are some key characteristics of a good cm's profile:

1. Excellent communication skills : A good community manager must be an effective communicator, able to express himself clearly and engagingly. He or she must also be comfortable actively listening to and managing users'comments and messages.
2. In-depth knowledge of social networks: A good communications manager must have in-depth knowledge of several social networks, their functionalities and best practices. This includes Linkedin, Youtube, Facebook, Instagram etc. He/she must be up to date with the latest trends and developments in the field of social media.
3. Creativity and ability to create engaging content: A good community manager must be creative and able to create attractive and engaging content to arouse the interest of the target community. This can include creating visuals, writing impactful publications and planning creative campaigns.
4. Project management skills: A good community manager must be able to manage several projects simultaneously, meet deadlines and prioritize tasks. He must have an organized and methodical approach to project management.
5. Analysis and performance measurement : A good community manager must be able to analyze data and statistics to assess the effectiveness of strategies, campaigns and posts. He or she must be able to make informed decisions and suggest improvements based on the results obtained.

How to hire a community manager

Hiring a community manager can be an important process in finding the right candidate to meet your company's needs. Here are some key steps to hiring a cm:

1. Define your needs: Before you begin the recruitment process, clearly define your needs and goals. What specific tasks do you want the community manager to perform? What results do you expect from this person?
2. Draft an attractive job offer: Draft a clear and attractive job offer, specifying the skills and qualifications required. Also mention the benefits and professional development opportunities offered by your company.
3. Disseminate the job offer: Publicize your job offer on specialized platforms, professional social networks and job boards (such as Malt for example). You might also consider contacting specialized agencies or calling on your professional network for recommendations.
4. Evaluate applications: Evaluate the applications received according to the criteria defined. Take into account experience, technical skills, creativity, communication skills and knowledge of social networks.
5. Conduct interviews: Select the most promising candidates and conduct interviews to learn more about their experience, approach to work and compatibility with your company.
6. Test skills: If necessary, you can also ask candidates to complete a practical test to assess their specific skills, such as writing content or managing an advertising campaign.
7. References and checks: Don't hesitate to ask for professional references and carry out checks to ensure candidates'credibility and reliability.
8. Final decision making: Once interviews have been completed and assessments completed, take time to compare candidates and make a final decision based on the criteria most relevant to your company.
9. Integration and follow-up: Once you've hired your community manager, make sure you provide them with proper integration and the tools they need to carry out their tasks. Also be sure to set up regular follow-up to assess his or her performance and offer professional development opportunities.

By following these steps, you'll be able to find a competent community manager who will meet your company's specific needs.