How to plan your instagram posts easily? How can I save time by planning my posts? How to be regular on instagram?
How to plan your instagram posts easily? How can you save time by planning your posts? How to be regular on instagram
Publishing on the social network on a regular basis is the key to implementing your Instagram content strategy, and an Instagram planner is your best tool for achieving this.
With a billion active users per month and 15 million company profiles, it's not easy to stand out from the crowd. Instagram no longer displays posts in chronological order, but uses an algorithm that rewards posts that generate a lot of engagement.
Whatever your business goals'more followers, more customers, brand awareness, being part of your community's daily life... At some point you'll need to schedule your Instagram posts.
Scheduling your posts has many benefits and configuring a tool like'boostfluence is simple. Once you've got everything set up, you can free up your time to work on other aspects of instagram marketing. Discover the best marketing tools here.
Let's start now by looking together at the benefits of Instagram planning before seeing how to plan your Instagram content with the Boostfluence tool.
Let's start by looking together at the benefits of Instagram content scheduling.
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The optimal time to publish posts on social networks and reach your audience isn't always the most convenient time for you.
By scheduling a publication in advance, you'll avoid spending your Saturday morning waiting for the famous hour to post. Instead, you can block off a few hours to work out and plan next week's posts and turn your attention to the next task. (Like your stories strategy, for example)
Create several posts at once with unified aesthetics and descriptions.
Consistent color palettes, hashtags and captions are important: 60% of brands use the same filter on their Instagram posts, according to a report by Webdam. Why? Because color affects emotions, which affects behavior.
What do you want people to feel when they see your account?What image do you show with your captions? Do you achieve an emotional peak with every post? That should be the goal of your Insta page.
An Instagram planner provides a long-term overview of your planning. Managing your account will be simplified and you'll be able to better organize your Instagram feed.
Yes, as social network managers, we're often glued to our smartphones, but creating posts on the big screen has its advantages.
Avoid the extra step of emailing that huge video file, or photoshopped image recently provided by your design team. Whether you manage one account or twenty, save yourself the hassle of file management.
Almost all content scheduling tools on social networks (hootsuite, buffer, later...) allow you to publish directly from your computer.
A successful Instagram feed is like a fascinating story that never ends.
Create feed and relevance for your followers by thinking medium- to long-term, without sacrificing day-to-day quality. A new study by Union Metrics confirms that engagement doesn't decrease by posting more. In fact, publishing more frequently may be the only way to get subscribers to see your posts.
Publish more, but don't publish posts just to fill your account, the posts need to be relevant to your audience!
And you can further improve that engagement by publishing at the right times. You just need to program your publishing well.
According to this study, brands that publish seven or more times a week increase both engagement and their number of subscribers.
They also noted that subscriber numbers increase four times faster when accounts publish once a day, rather than once a week.
Getting new subscribers takes thought and work, planning posts makes the job easier so you can focus on quality.
Convinced? Let's get started.
Go to the boostfluence.fr app, log in or register if you don't have a profile.
Click on the "accounts" section of the menu on the left, then do "new account" and enter your information.
Once logged in, you can now create your first posts by going to the "Add post" section.
While Instagram is designed for posting great photos, descriptions are crucial for relevant engagement . The text box deserves careful thought: what's your goal? Who is your audience?
Your description also allows you to add hashtags (our advice: don't use too many, keep them relevant) and a location to further position your post.
Nothing too complicated, click on "Schedule", select the time and hop hastily click on "Schedule post".
Once scheduled, you can view all your schedules in your "calendar" and make changes to it as needed.
Here's a demo video of scheduling on boostfluence:
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Congratulations! You've successfully planned your first Instagram post. You can now schedule all your content for the week or month itself!
The Boostfluence app also offers many other features to help you develop your Instagram account.
Note that Boostfluence also lets you schedule your feed publications, albums, real and even schedule your stories.
Although plenty of research confirms the benefits of posting more frequently, respect your followers' feeds. For example, publish related photos in the form of photo albums.
And follow the 80/20 rule when it comes to promotional content. This means that you spend 80% of the time you have with the objective of entertaining, inspiring or educating your audience. Promote your brand only 20% of the time.
While it may be tempting to do all your posts at once, don't do it.
The best-laid plans will often go awry, won't they? Plan too far in advance and your joke might end up in line between posts about international tragedies, or your big product ad might get lost in the middle of a celebrity's latest buzz.
Few brands can afford to appear tone deaf, irrelevant or downright monstrous these days. So don't hesitate to adjust your schedule as needed.
Now that you're saving a lot of time with an Instagram planner, use some of it to develop your community. If you've asked a question, respond to the answers. If you've posted a story survey, share the results. Spend a little time liking and commenting on other people's posts.
That's how you'll gain subscribers and turn those subscribers into customers.
A little personal attention over the long haul can go a long way.
The more you post, the more data you have on your performance.
To access Instagram's native analytics, you need to have a professional "instagram profile". However, there are plenty of Instagram analytics tools for businesses, including boostfluence, that can help you determine what your followers like.
Look at your engagement rate to adjust content (dogs or cats? Wait, lazy?), or your percentage of visibility to adjust when you publish.
You now have all the cards in hand to program your instagram content easily and attract thousands of visitors to your profile. If the boostfluence app hasn't convinced you, here's a list of other tools you can use if you wish:
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