Improve your company's customer journey on Instagram

You're developing your business on Instagram and your sales are stagnating? Don't know how to improve the customer journey for your future customers? Improve the customer journey for your Instagram account and optimize every step of the conversion process. By the end of the reading, you'll have all the keys in hand to professionalize and improve your customer journey process onc Instagram.

Attract your target on your Instagram profile

At the beginning of the customer journey, your target takes into account the multiple options available to them. This is known as the acquisition phase. This stage is crucial, since it transforms a simple visitor into a potential prospect. To optimize customer acquisition, get to know your customers. This is the key to creating personalized content that will appeal to your target audience. If you're targeting young people, your marketing strategy will be more relevant on Instagram or TikTok. However, to reach professional customers, give preference to LinkedIn.

Use the power of'Instagram Shopping

With Instagram Shopping, you increase the chances of quickly meeting the expectations of web users. In fact, as soon as a visitor discovers your page, they'll be able to look directly at the products or services you offer without wasting any time. What's more, Instagram Shopping offers you multiple options to help you raise awareness of your brand on Instagram and thus showcase your products.

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Invest on Social Ads Instagram

Paid advertising allows you to acquire a wider audience. It's a formidable trick that allows you to attract your target audience easily and quickly to your Instagram profile. What's more, all the metrics you acquire through your Social Ads strategy are extremely beneficial. In fact, once the metrics have been analyzed, you'll be able to learn more to improve your customer journey.

Use the 9 x 3 method

The 9 x 3 method is a succession of daily actions to implement on your Instagram account. To increase your visibility organically, it's a method that will complement the others to increase your traffic acquisition on this social network. This organic marketing strategy is powerful and can be managed by Boostfluence. Our services help you plan your posts in advance to create content regularly and strategically.

Convert your audience quickly

To convert your visitors into customers as quickly and efficiently as possible, it's primodial to set up an optimal conversion tunnel. Create relevant content that adds enormous value. Content that will help your target audience solve some of their problems. The aim is to make a good first impression and pique your targets' interest.

Then put product tags on your publications, clickable links in your stories and use OhMyBio to insert several links directly into your Insta profile bio. The more clickable links you have on your Instagram page, the higher your click-through rate. However, be sure to insert links that are consistent with the published content.

These clickable links allow your followers to find out more about your products, services and company. Everything must be logical and intuitive to provide visitors with an excellent user experience.

Inform your Instagram followers to understand your offers

In the customer journey on Instagram, after the acquisition phase comes the consideration phase. This is the phase when users decide to learn about your company's services or products. Most of the time, consumers take the time to compare your offers with those of competitors, so that they can make the best possible choice. Knowing this, you need to do everything you can to help Internet users make their decision.

For example, you can offer downloadable content, encourage your (lukewarm) prospects to join a newsletter on which they can receive tips, or simply compare your offer with that of a competitor. You can even promote your best customer reviews'it's the best way to establish your credibility and reassure your prospects. In short, be creative and meet the expectations of your future customers.

Create explanatory posts

To inform your customers about your products, you can create posts that aim to highlight the benefits of your products or services. How will your products change your prospect's life? What problem will it solve? Why will their quality of life improve with your product or service? Make sure you post high-quality photos and videos that make people want to watch them.

Create front-page stories (FAQ)

Utilize the power of front-page stories to enhance your customer journey. During this stage, your customer needs reassurance. To do this, ask your Community Manager to create an album entitled "FAQ" or "Avis Clients". Most of the time, consumers'opinions are more relevant than a brand'own sales pitches.

Making Instagram Lives

Instagram Lives allow you to engage live with your Insta community and answer their questions. This method is highly effective, as subscribers feel a very strong proximity to the brand. It's a great way to stand out from your competitors.

Fluidify the buying process

The only way to fluidify the buying process on Instagram is to have an Instagram Shopping account. With Instagram Shopping, you can directly integrate multiple payment methods to facilitate the purchasing process. In a nutshell, the shopping process looks like this:

• The web user comes across your publication or story;
• clicks on the product tag inserted on the content in question;
• is redirected to the product page;
• then buys the product using their preferred payment method.

Improving your Instagram store's customer journey at a glance

You're now armed to improve your company's customer journey on the Instagram social network. Just like your website, it's vital to optimize this aspect of your business if you want to maximize your profitability. Put yourself in your customers'shoes and regularly optimize your followers'experience with your brand present on Instagram.