Hashtag Real Estate: How to use Instagram to stand out from the crowd?

Hashtags have become an indispensable tool'for real estate professionals looking to increase their notoriety on social networks, particularly Instagram.

The hashtags, allow you to improve the visibility of your posts, target a specific audience and increase your chances of engagement.

As a real estate agent, the strategic use of hashtags can be a real asset in promoting your homes and apartments for sale or rent, attracting new potential customers and positioning yourself as an expert in the field.

A simple Instagram post accompanied by the right property-related hashtags can offer it visibility to several million people.

In this article, we'll provide you with valuable advice on using real estate hashtags on Instagram, as well as introducing you to an effective tool for boosting your visibility: Boostfluence.

Real estate hashtags most used by agencies

Based on an in-depth analysis of real estate posts on Instagram, we've compiled a list of hashtags that are frequently used in association with the word 'real estate'. Here are the most frequently used hashtags on Instagram for 'real estate':

• #immobilier
• #vente
• #maison
• #achat
• #appartement
• #location
• #paris
• #conseils
• #agentimmobilier
• #prix
• #logement
• #investissement

These hashtags can help your publications be more easily discovered by users interested in'real estate.

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You could complete this list with these terms:

• immobilierneuf
• maisonavendre
• immobilierdeluxe
• immobilierparis
• appartementvefa
• immobilierlyon
• immobilierprestige
• avendre

Click here to learn more about best hashtags to use no matter the field.

Demographics and languages for the real estate hashtag

The #immobilier hashtag is mostly used by people aged between 25 and 34. This can be very useful for targeting your publications according to your target audience.

As far as languages are concerned, this hashtag is most often used in French, followed by English and Italian. You should take this information into account when writing your posts to reach an international audience.

In terms of gender, male users use the #immobilier hashtag slightly more than women.

How to increase your visibility with real estate hashtags on Instagram

The use of relevant hashtags can greatly increase the massive reach of your real estate posts on Instagram. Here are some tips for using hashtags effectively:

1. Use hashtags specific to your sector: Hashtags such as #immobilier, #venteimmobiliere, #agentimmobilier are very useful for reaching people specifically interested in real estate.
2. Include local hashtags: If you work in a specific geographic area, use hashtags that include the name of the city or neighborhood to target local people. Respect your catchment area
3. Use popular but relevant hashtags: Using very popular hashtags can increase the visibility of your publications, but make sure they are relevant to your content. Opt for hashtags that match the type of property and house or apartment shots you're sharing.
4. Test different hashtags : Don't hesitate to experiment with different hashtags to see which generate the most engagement.
5. Use Boostfluence to automate your hashtag management : Boostfluence is Instagram automation software that lets you schedule your posts and stories, automate interactions with target accounts and analyze the performance of your Instagram accounts in detail.

Boostfluence: Your ally for properly boosting your visibility on Instagram

Boostfluence is an Instagram automation tool designed for influencers, agencies, merchants, startups, freelancers and artists. It aims to facilitate Instagram community management by automating actions, saving time for users and increasing their engagement and follower base.

The platform offers three main services: developing, managing and analyzing your Instagram.

Developing your Instagram

Boostfluence automates interactions with thousands of target accounts every day, facilitating the organic growth of your audience. It lets you schedule your posts and stories, contributing to a more consistent presence on Instagram.

Manage your Instagram

Boostfluence cuts your workload in half by scheduling posts, stories and albums across all your Instagram accounts. It also lets you view these posts on an interactive calendar, providing an overview of your feed Instagram.

Leaving you more time for your other activities or acquisition channels (taking more beautiful shots, your consulting job, recruitment posts, developing your property portfolio...).

Analyzing your Instagram

Boostfluence provides detailed analysis of the performance of your Instagram accounts, including recommendations for increasing reach, engagement and sales.

It also allows real-time evaluation of advanced statistics such as likes, active followers, comments, etc.

In addition, Boostfluence provides automation tools such as Auto Like, Auto Comment, Auto Follow, Auto Repost, Auto DM, Auto Unfollow, as well as advanced statistics, a profile manager, inbox, Auto View Story, Auto Mute and an option to schedule publications.

Using Boostfluence, you can focus on the creative aspect of your real estate publications, while benefiting from increased visibility and engagement on the platform.

Conclusion

The use of real estate hashtags on Instagram is a must-have strategy for any real estate agent who wants to stand out from the competition.

With the right hashtags and a tool like Boostfluence to automate your interactions on Instagram, you can easily increase your visibility, engage your target audience and grow your real estate business significantly.