Find the best Instagram hashtags in 2023! [Guide]

The hashtag is extremely popular on today's social networks. It is used to express and highlight ideas using the "pound sign" symbol or # online. Its use accentuates the visibility of content.

However, it's not enough to create just any hashtag; only the best instagram hashtag will help you get more followers. Here's the complete guide to finding the right keywords to insert into your post.

Difference between good Instagram hashtags and popular hashtag

The popular hashtag

A hashtag is said to be popular when it is used by several users and is associated with millions, even billions of tweets and Instagram, Linkedin, Twitter, Facebook posts.

This keyword category is generally familiar to everyone and has existed since the launch of this social networking SEO mode. These are the hashtags most used on Instagram.

The most popular hashtag, for example, is #love. Everyone knows it and uses it. Searching for a post with this keyword would be like looking for a needle in a haystack. 1, 7 billion suggestions will appear in the Instagram search result. This is what defines the popularity of a hashtag.

This is also the case for the popular Instagram hashtag #instagood associated with over a billion posts on the platform. Other expressions also feature in this list of the most popular hashtags: #happy #instagram #food #nature and #photooftheday.

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Hashtag popularity also depends on the season and events. The keywords #noel #family #halloween #party may have notoriety at a certain time of year.

In any case, this category of hashtag has a general and universal vocation. Being associated with several publications, they might only increase the number of likes for the publication concerned. However, a brand could, with a bit of luck, get extra followers thanks to a popular hashtag on Instagram.

The right hashtag

As you've no doubt realized, popular doesn't always mean good. Good hashtags are those that fit your theme. They'll help you position yourself in a specific field while standing out from the mass of publications that contain universal keywords like #love, #instagram, #photography, #instamood....

If you're wondering how to find the best instagram hashtag to get followers, know that above all they must be original, easy to remember and attractive so that readers will be interested in them at first glance.

They must also want to share them. This is how you attract more subscribers. It's the effect these keywords preceded by the # or "pound sign" symbol will have that will guarantee your brand or page's notoriety as well as your audience.

What Instagram hashtags should you use to gain followers?

To increase your visibility on Instagram, the choice of hashtags is crucial.

Employing hashtags that are popular on Instagram can be an effective strategy for improving the reach of your account, whether professional or personal.

These generalist hashtags increase the likelihood of being discovered by a large audience and, as a result, boost the notoriety of your brand. It's important to note that these keywords are already massively used by Internet users.

However, sticking only to the most popular hashtags risks drowning your Instagram publication in the mass.

For optimum impact, the ideal is to limit your selection to 10-15 of the best Instagram hashtags per niche.

Don't hesitate to use an Instagram hashtag generator or do a hashtag search to identify the most relevant ones for your industry.

Moreover, hashtags'effectiveness isn't just about their popularity. A hashtag strategy on Instagram must also take into account the context and content of the publication.

For example, location hashtags and those specific to your sector can increase engagement and bring you more likes. Hashtags for Instagram should be in keeping with the theme and tone of your post and photo.

Also examine your competitors' posts on Instagram to help you find the best-performing hashtags in your field. Hashtags can also be integrated into Instagram stories, offering another layer of visibility.

In summary, to maximize the effectiveness of your posts and increase your follower count, it's not enough to just use the most popular hashtags; it's essential to use them strategically.

List of the best hashtags on instagram by category

Travel hashtag

Looking for the best instagram hashtag to optimize your travel photo? We suggest using the name of the city or country you're in as your hashtag. Example: #grèce #maldives #colombia #rome #londres #paris #NYC...

Also remember to precede the name of the city or place with "vive", example: #viveparis #vivecolombia, #viveathènes, but also with "I love", example: #iloveparis #ilovenyc ...

Don't forget to hashtag the historic monument or special feature of the city in question: #toureiffel for Paris, #colisée for Rome, #Tajmahal for Agra...

The best Instagram hashtags for this theme are also:

• #travel
• #travellover
• #instavoyage
• #travelgram
• #voyager
• #roadtrip2023
• #holidays
• #voyage
• #mood
• #fun
• #beach
• #plage
• #summer
• #bluesky
• #vacances
• #tourism
• #landscape
• #paradise

Hashtag Paris

Paris, the city of love and city of light is surrounded by several keywords that can act as hashtags. The best instagram hashtag for a photo of the city of Paris or content about Paris is undoubtedly #paris. Apart from that, it's also possible to use:

• #france
• #parisienne
• #parisfrance
• #parisfood
• #parisien
• #iloveparis
• #parisfashionweek
• #toureiffel
• #amour
• #lumière
• #parisgram
• #parismaville
• #parismonamour
• #eiffeltower
• #parisianlife

Hashtag on fashion

Those in the fashion industry are encouraged to insert somesome of these keywords to get more followers and traffic for their Instagram account, Twitter or Facebook:

• #fashion
• #mode
• #fashionaddict
• #modeaddict
• #instafashion
• #outfit
• #instaoutfit
• #ootd
• #outfitoftheday
• #tenuedujour
• #parismode
• #pretaporter

These keywords keywords together will enable the publication to appear at the forefront of search results associated with this theme.

Hashtag love

Love, or amour, is undoubtedly the hashtag popular on instagram par excellence. We would add, however, that it is possible to find other popular keywords and relevant hashtag on this theme. These include:

• #couplegoal
• #honey
• #wetwo
• #couple
• #forever
• #boyfriend
• #husband
• #girlfriend
• #wife
• #mylove
• #wedding

Hashtag friendship

There is indeed a long list of hashtags on the theme of friendship. Nevertheless, the most popular are:

• #friendship
• #friend
• #friends
• #friendsforlife
• #bff
• #bestfriend
• #lovethem
• #brothers
• #sisters
• #heartbrothers
• #memories
• #pirancy
• #friends4life

Hashtag work

If you're more into the work, training and the professional world, we encourage you to insert these hashtags to get more traffic:

• #business
• #entrepreneurship
• #entrepreneur
• #success
• #opportunity
• #training
• #workautrement
• #freelance
• #travailsursoi
• #ecommerce
• #motivation
• #productivity
• #mondaymotivation

Hashtag for students

Indeed, students also have their good hashtags. Whether to illustrate a photo on campus, to express their joy at a graduation or to share their journey as a student, these popular hashtags on Instagram could come in handy:

• #nextlevel
• #graduated
• #study
• #student
• #university
• #law
• #reviews
• #exam
• #opportunity
• #course

Other Instagram hashtags

• Pets: #ilovepet #instachien #instachat #animallovers #doglife #puppylove #animals
• Food: #instafood #food #bonappetit #yummy #passionfood #glutenfree #vegan #miam #mieuxmanger
• Special occasions: #wedding #anniversary #birthday #wedding #weddingdress #merrychristmas #noel #shesaidyes #party #friends #family #instalove #partylife #halloween #cosplay #candy

Sport

: #fitness #training #workout #evolution #motivation #gym #sport #instagood #health #bodybuilding #football #love
• Gaming: #game #gamer #gaming #playstation #twitch #xbox #videogames #fortnite #ps4 #instagaming

How to find the best Instagram hashtags for your account?

Our list of best instagram hashtag and popular hashtag on Instagram is indeed not exhaustive. Several keywords are not included, and various domains and niches have not been taken into account. Here are a few techniques for finding the best Instagram hashtags to get followers.

Searching on Instagram

The simplest technique for finding the most used hashtags on Instagram as well as the most relevant hashtags on this network is to start from its search bar. To do this:

• Check the main keyword preceded by the symbol of # in the search bar. This is the theme of your photo or the niche you're in.
• Other suggestions for relevant hashtags will appear as soon as you've written the main hashtag. The number of publications referenced by the word in question will also appear under each hashtag.
• All you have to do is take the expressions that seem most interesting and useful and add them to your content.

In addition, you can also search for a photo or publication related to the one you want to publish:

• Enter the keyword or main hashtag in the search bar
• Select the photo that has the most reactions
• You'll find the list of hashtags used by the owner at the end of the publication
• Pick the words you find most useful
• Insert-them in your publication

Use a hashtag generator

The hashtag generator is a tool designed to determine the list of hashtags needed to optimize a post on social networks for maximum new followers.

Using it brings a number of benefits, not least of which is speeding up the search for the right hashtags for your publication. There's an array of hashtag generators on the web, but we've selected a few effective and practical tools for suggesting

1. Tagsfinder
2. Flick
3. All Hashtags
4. RiteTag
5. Kicksta
6. Analisa
7. Sistrix
8. Instavast
9. Photerloo

Inspiration from competitors

It seems logical that to find the right hashtags for your brand, all you have to do is look at the publications of competing brands. Take the keywords that interest you and leave other hashtags aside.

Choosing a good Instagram hashtag will help you rank better in search results and gain more followers. Inserting too many popular Instagram hashtags can lead you to shadow banning.

It's therefore wiser to search for the best instagram hashtag for your post using a hashtag generator or use the best Instagram hashtags related to the theme. It'll be more original, more fashionable, more fun, of course.