Boost Your Business on Instagram: Tips to increase your visibility on Instagram

Discover tips for boosting an Instagram account for your business on Instagram. We reveal everything about this social network, from creating an account to using stories, so you can successfully use Instagram for a business!

Boost Your Business on Instagram: Tips to increase your visibility on Instagram
Emeric
Senior Content Writer @ BoostFluence
Social Media
November 8, 2023

In today's world, every entrepreneur is looking to increase their sales and grow their audience on Instagram.

With over 1 billion monthly active users, this social network offers huge potential for businesses looking to increase their visibility and reach a wider audience.

It's become an almost unavoidable passage. So how do some accounts manage to get more followers on Instagram in record time?

But how can you use Instagram to boost your business?

The key often lies in optimized use of Instagram's algorithm and a sharp marketing strategy. But make no mistake: it takes time, and rigorous content management.

Here's a detailed guide on how to get the most out of this social network for your business.

However, if you aspire to launch your business on Instagram and want to know more about how to optimize every post, we have a solution for you.

Discover Boostfluence. More than just a tool, it's a real revolution for anyone looking to transform their personal account into a dynamic professional profile, and regularly publish relevant Instagram content.

Tip for gaining visibility: Here's why to use Instagram for a business?

Instagram, compared to other social networks, has become a communication channel for companies looking to boost their brand image and expand their audience.

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A study confirms this, highlighting the network's power of attraction: 62% of users intensify their interest in a product or brand after discovering it via stories.

What's more, 44% of them make a purchase on Instagram every week.

When coupled with a judicious use of hashtags, they can greatly increase your company's visibility on Instagram.

Furthermore, Instagram, unlike other networks, offers an integrated shopping platform that can prove to be a formidable conversion lever if you sell products.

In conclusion, neglecting Instagram in your digital communication strategy is a mistake.

Whether you're looking to increase your audience, boost your visibility or even drive traffic to your site, this social network offers the tools you need to achieve these goals.

best tips booster instagram visibility

Creating a professional account on Instagram: key steps to launch and boost your business.

Stepping into the world of'Instagram is a decisive step for any business looking to increase its visibility on social networks. Here's how to make it happen in just a few steps:

  1. Download Instagram: First of all, go to the'App Store or the Google Play Store to download the'Instagram app.
  2. Sign up: Once the'app is on your phone, open it. You'll be prompted to click on "S'register". Opt for registration via an e-mail address or phone number rather than Facebook for a clear separation between personal and professional.
  3. Transition to a business account: After setting your login and password, go to the account settings. Click on "Switch to a business account". Select the category that best matches the nature of your business. This will enable other Instagram users to immediately understand your field of activity.
  4. Fine-tune your bio: The bio Instagram, it's the equivalent of your online shop window. It should be concise, punchy and representative of what your company offers. Be sure to include key information such as the link to your website.
  5. Opt for a relevant profile photo: Whether it's your company logo or an iconic image, this photo is what web users will see first. Make sure it's recognizable and professional.

By adopting these steps, your business account on Instagram will be up and running. From then on, you'll be able to explore other features like instagram Reels, stories or Instagram Shopping, and thus, start publishing content tailored to your target audience.

Find out how to optimize Instagram Shopping.

boost your professional instagram account for more visibility for your business

How to use the social network to improve your company's visibility on Instagram?

Once you've created and optimized your professional Instagram account, it's time to implement a strategy to increase your visibility. Here are a few tips to help you:

1. Publish quality content on a regular basis

Regularity is the key to success on Instagram. Post content on a regular basis, and make sure the posts are quality. With that you'll stay visible in your followers'newsfeed and you'll strengthen your presence on this social network.

Find here an article on how to optimize your presence on instagram.

2. Use the right hashtags

The Instagram hashtags are a great way to increase the visibility of your posts. They allow your posts to be discovered by users who don't yet follow you.

Make sure you're using hashtags that are relevant and popular in your field of activity.

3. Use Instagram's features

Instagram offers a multitude of features you can use to boost your business&#/strong> visibility.

For example, you can use stories to share live moments with your community, or reels to create short, engaging videos.

4. Collaborate with influencers

Collaborating with influencers can be a great way to increase your visibility on Instagram.

By sharing your content or mentioning your brand, influencers can help you reach a wider audience and gain new followers.

5. Use Instagram Shopping

Instagram Shopping is a feature that allows businesses to sell their products directly from their Instagram profile.

Using this feature, you can increase your visibility but also increase your sales on Instagram.

boost business sales on instagram with instagram shopping

How to optimize your use of'Instagram with Boostfluence?

If you're looking to optimize your use of Instagram for your business, Boostfluence is the tool for you.

Boostfluence is Instagram automation software designed for influencers, agencies, merchants, startups, freelancers and artists.

It aims to facilitate Instagram community management by automating actions, saving users time and increasing their engagement and subscriber base'.

Develop your Instagram with Boostfluence

Boostfluence automates interactions with thousands of target accounts every day, facilitating the organic growth of your audience.

It lets you schedule posts and stories, contributing to a more regular presence on Instagram.

Manage your Instagram with Boostfluence

Boostfluence cuts your workload in half by scheduling posts, stories and albums across all your Instagram accounts.

You can also view these posts on an interactive calendar, giving you an overview of your activity on Instagram.

Analyze your Instagram with Boostfluence

Boostfluence provides detailed performance analysis of your Instagram accounts, including recommendations for increasing your reach, engagement and sales.

It also enables real-time evaluation of advanced statistics such as likes, active followers, comments, etc.

Boostfluence offers 24/7 customer support and a comprehensive help center for those who prefer to help themselves. More than 300,000 people use Boostfluence to develop their business on Instagram.

Using the software is simple: create an account, connect your Instagram and start using Boostfluence tools to manage and develop your Instagram account.

Conclusion

In the effervescent world of digital marketing, Instagram has distinguished itself as an essential platform.

If we consider the need to create compelling content, define the best times to post, or adopt the most popular hashtags, we quickly realize the challenge of managing a successful account.

Since its advent, Instagram has continually evolved, offering new tools to help boost brands and help entrepreneurs reach their potential customers.

However, navigating the tumultuous waters of Instagram, while managing other social networks, can be confusing. That's where tools like Boostfluence come in.

By making it easy to plan your story posts, advising you on how to develop an effective strategy, and optimizing every interaction with target accounts, Boostfluence sets itself up as the ideal co-pilot for any business looking to launch or boost its presence on Instagram.

Moreover, the importance of posting regularly, having your own hashtag and setting clear goals is crucial to any business strategy.

With over 300,000 followers having benefited directly from the platform, Boostfluence not only offers tools, it offers insight and expertise.

So, if you're looking to transform your own account and maximize its impact, hesitate no longer.

Immerge yourself in the world of Boostfluence, and discover how, with the right tips and tools, Instagram can become the springboard your business deserves.

After all, in the digital world, it's not just about following the trend, but defining it. With Boostfluence, that's exactly what you're able to do.

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