Instagram Shopping: 10 tips for optimizing your store

If you've already imported your store to Instagram Shoppingbut don't know how to make it perform even better, or if you're looking to improve your Instagram Shopping stats, this article is tailor-made for you.

Especially if you're a professional looking to offer services or products for sale. The goal on Instagram is to provide the best possible experience for your followers, and we're going to show you how.

Discover the 10 essential tips for optimizing your Instagram Shopping store.

1/ Steps to optimize your product catalog

The product catalog holds a central role in the presentation of your store, comprehensively bringing together all the information relating to your products available for sale on Instagram Shopping. If you aspire to transform your store into a flourishing success, it's imperative to devote your efforts to optimizing this valuable tool, making it easier for your visitors to make purchases.

To achieve this goal, it's essential to integrate product sheets for all items available on Instagram Shopping into your catalog, including all the necessary elements such as product name, description, category, etc. Don't forget to keep this information up to date on a regular basis to maintain consistency, particularly with regard to remaining stock and prices in the event of current promotions.

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For professionals using the Facebook Shopping platform in addition to Instagram Shopping, it is strongly recommended not to create two separate catalogs. If you have, merge them into a single, unified catalog. This consolidation will save you precious time.

2/ Writing relevant titles and accurate descriptions to sell on Instagram

When writing your product titles, it's essential to provide users with clear, relevant information.

• Make your items stand out by designing titles that are concise, yet informative.
• In your descriptions, favor a detailed and enriching approach. Don't hesitate to integrate keywords that describe your product as well as its distinctive features.
• Be sure to scrupulously observe the rules of spelling and syntax when writing your titles and descriptions. Careful presentation enhances the credibility of your online store.
• Avoid keyword stuffing at all costs, which can detract from the quality of your content. In addition, it's important to not insert links in your descriptions.

By following these guidelines, you'll be able to optimize your product titles and descriptions on Instagram, increase their visibility and encourage more sales. Don't forget that the quality of the content you present plays a key role in attracting customers to your store.

3/ Choosing high-quality images to promote your shop

It's important to remember that Instagram is a visual-centric platform. If you plan to promote your products via Instagram Shopping and maximize your profits, the quality of the images you publish is of paramount importance. High-resolution images allow consumers to better visualize your products and zoom in to examine every last detail. Here's how to achieve this:

• Use high-resolution images of at least 500 x 500 pixels for optimum clarity.
• Add multiple images to showcase all perspectives of your product.

By opting for high-quality images, you're offering your visitors an exceptional visual experience, which can translate into better conversion and increased sales. Don't forget that on Instagram, an image is worth far more than a thousand words.

4/ Define the variations of each product in your store on Instagram

If you manage your store via a professional Instagram account, it's essential to optimize the product catalog. When you open a store on Instagram, linked to a Facebook page, for example, taking into account the various variations is crucial.

So, for each product that may have different colors, sizes, patterns or materials, consider creating a separate catalog for each variation. By using shopping tags and the right hashtags, you can guide social network users to their preferred choice.

When creating your catalog, be sure to add unique photos for each variation. For efficient management, follow the steps to embed a specific link redirecting directly to the product variant from Instagram. Using platforms like Shopify, can simplify this process.

Finally, for an optimal experience, bring Instagram closer to your Facebook page and manually adjust the settings. This approach, combined with a Facebook store, enhances the customer experience for your online business and Instagram posts.

5/ Check outgoing links

When you decide to open your store on Instagram, it's fundamental to check that each link actually leads to the desired product page on your company's website.

In fact, to have a successful shop, customers must be correctly redirected to the products in your publications.

Thus, in the process of creating your catalog, make sure not only that the hashtags are relevant but also that the links are effective. Using a manager or sales manager can make this task easier.

If, by misfortune, your subscribers come across an erroneous page or a faulty link, it's a missed opportunity and you risk losing customers. All the more so if you have an Instagram account linked to other platforms like Facebook.

6/ Add information in the category tab

To create a store on Instagram that's optimal, it's advisable to properly fill in the category and attributes for each item. These details enrich the functionality of Instagram Shopping, allowing customers to discover your offers directly from Instagram, thanks to filters and the search bar.

Instagram must guarantee the best experience for its users. If they decide to make purchases via Instagram Shopping ads or directly on your integrated Shopify store, the product category can influence certain parameters such as taxes.

Thus, to ensure that your products are displayed smoothly and can be purchased without obstacles, comply with the latest Instagram and Facebook requirements. If you use Instagram to a Facebook page, the information must be consistent on both platforms.

This step also ensures that your Instagram Business account is approved by Instagram and that you can take advantage of insights and other features without ever leaving the platform.

7/ Check that all products are accepted not Instagram Shopping

One of the steps to creating an effective store is to ensure that all your products are accepted by the platform. If products are rejected, they will not appear in the shopping on your posts or in your Instagram store.

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Instagram has strict policies to ensure a quality user experience. If you encounter rejections, adjust the content of your products so that they are in line with these policies.

However, if you feel that everything is in order, don't hesitate to request a review via Instagram Business support.

By following these steps and collaborating with Facebook at the same time, you can also create a seamless experience for your customers, increasing Facebook and Instagram sales without hindrance.

8/Use product tags

Think about using product tags. It's the must-have trick for boosting traffic to your product pages and improving your sales. To ensure that Instagram's algorithms favor you, integrate these tags in conjunction with relevant hashtags, at least 5 days a month.

By following these recommendations, you'll give your store the chance to stand out and attract more customers.

9/ Identify products on different content

Identifying your products in your news feed

To draw visitors'attention to your products, it's primodiral to add product tags to the publications featured in your news feed.

Instagram Business lets you identify up to 5 products in a single publication. The more product tags you put in, the more likely visitors are to engage with your content and land on a product page.

Identify your products in stories

Instagram offers you the chance to make your stories more attractive and engaging by using shopping stickers.

The stories format allows you to show your products to your followers from a different angle.

It's a great way to promote a specific product that's on promotion, for example.

Identifying your products in reels

Reels are a great way to show the world your content. On Instagram, it's the best format for increasing your visibility.

Be creative and showcase your products in an original way so that as many people as possible click on the product tag.

Reels allow you to identify up to 30 products. So take advantage of this to let the world know about your best-selling products.

Notify its products in a storytelling video

Storytelling is a business method that helps push customers to purchase through stories.

IGTVs let you share content about your collections, your brand, your product and even your brand's history.

On top of that, on Insta videos you can tag up to 30 products.

Notify your products with Instagram Live

Lives on Instagram are the best way to'interact with your community.

During live broadcasts, you can identify your products, answer your customers' questions in real time and build relationships with your fanbase.

This format is a great way to promote your products live and generate sales during your Instagram live.

Mention your products in dedicated spaces

You have the opportunity to showcase your products to Instagram users in an interactive way. Mention up to 5 products using the @ symbol on your publications or even in the bio of your Instagram profile.

10/ Create ads to drive Instagram users to buy your products

Create promotional offers

By creating promotional offers on your products, you can set them up so that your followers are quickly aware and put the same prices on Instagram and Facebook.

Use content from your fanbase

Use content from your fanbase to create organic, relevant customer reviews for yourself. Thanks to Instagram Shopping's features, you can put users in the spotlight.

In fact, when your customers identify your products in their posts, you have the option of importing them onto your product pages.

This is an excellent way of building your credibility with future buyers. They'll see that'there's a real community around your brand, satisfied with your products.

Differentiate paid ads with product tags

With paid ads, you reach a wider audience. This method allows your company to increase its visibility on Instagram.

Moreover, to boost the conversion rate of your ads, insert product tags so that prospects attract directly to the product paget.

Conclusion: highlighting your products to optimize your Instagram Shopping

The more relevant information you put about your products for sale on Instagram, the more you'll help your community buy your products. In short, every format at your disposal that serves to showcase your products should be used.

Whether it's videos, photos, descriptions and even attributes, all these options help you become professional on Instagram and optimize the user experience.

Proceed as follows:

• write descriptions that make you want to'buy;
• detail the delivery process to reassure your customers all the way through;
• add 4 high-resolution images or videos to showcase your products;
• add as many'attributes as possible to detail your products (color, size, material, gender, etc.).)

Finally, update your items whenever their information changes, and make sure your product information matches that of your website. Get started with Instagram Shoppin now!