Boost your Instagram with the 10 most popular African Influencers

Instagram has become a must-have platform for influencers around the world.

With over 1 billion monthly active users and nearly 995 photos shared every second, Instagram has conquered the world since 2010.

The photo and video sharing app, owned by Meta, offers users visual content in the form of live videos, IG Reels, 24-hour Instagram Stories and standard grid photos that are easy to create, share and view.

In South Africa alone, there were 6.81 million users (2022) and around 150,000 of these users shared enough valuable content and gained enough followers to be considered Influencers Instagram.

African Influencers on Instagram are digital celebrities, managing to reach thousands, if not millions, of app users with their unique content.

In a world where social platforms like Instagram and TikTok reign supreme, African influencers, such as Khaby Lame, Emma Lohoues and Kizz Daniel, have managed to capture millions of views and accumulate followers impressive.

From the Democratic Republic of Congo to the Senegalese scene, via the content creators of Cameroon, these diverse talents illustrate the richness and dynamism of the continent.

In Senegal, influencers like Saraï D'Hologne, known for her unique lifestyle and work as a businesswoman, illustrate this trend perfectly.

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Faced with the meteoric rise of these web stars, with some tallying over 2 million followers on Instagram, the importance of effectively managing their accounts becomes paramount.

That's where Boostfluence comes in, an Instagram automation software tool designed to propel the online presence of African influencers, artists, freelancers and businesses.

Ranking the Hottest African Influencers

If you're a business looking to find the right influencers for your brand, make sure to follow these African Instagram influencers:

1. Zozibini Tunzi

Zozibini Tunzi (@zozitunzi) is a South African photo model, Miss Universe 2019 and the face of Lux South Africa.

Topping our list of people to follow, Zozibini posts about her career, travel, fashion and luxurious lifestyle.

• Instagram followers: 2.8M
• Engagements per Instagram post: 38.2K
• Influence score*: 98/100

2. Cindy Mahlangu

As South African film production skyrockets, we're seeing a lot of world-class actors and actresses in the country.

Cindy Mahlangu (@cindy_thando) is one of the best, having starred in Blood & Water (2020), Kings of Jo'burg (2020), and Jewel (2022).

Her account features a selection of high-quality shoots showcasing luxury fashion apparel and her beautiful smile.

• Instagram followers: 2.3M
• Engagements per Instagram post: 63.9K
• Influence score*: 97/100

3. Nomzamo Mbatha

Another South African actress for the books, Nomzamo Mbatha (@nomzamo_m), will star in the upcoming series Shaka (2023).

She's a TV personality, businesswoman and human rights activist. She has it all, including millions of fans on social media.

Nomzamo posts about her daily life, including images of her walks, food, shopping and other daily activities.

• Instagram followers: 4.7M
• Engagements per Instagram post: 62.6K
• Influence score'*: 99/100

4. Refiloe Phoolo

Refiloe Phoolo (@casspernyovest), also known as Cassper Nyovest, is a celebrity boxer as well as one of the best musicians and influencers on the African continent.

With over 6 million people following his account, Cassper shares his luxurious lifestyle, which includes a glimpse of his eight luxury cars and his own alcohol business, with his fans.

If you follow him, you'll see posts about his favorite shoes, photos of models, gym routines and his daily life.

• Instagram followers: 6.1M
• Engagements per Instagram post: 55.9K

Influence score*: 98/100

5. Ama Qamata

Ama Qamata (@amaqamata), who plays Buhle Ndaba in the Mzansi Magic series Gomora and Puleng Khumalo in the Netflix series Blood & Water, is a influencer Instagram followed by more than'one million followers to keep an eye on.

Ama shares her daily life with her fans, including images of her on walks, eating, shopping and other daily activities.

• Instagram followers: 1M
• Engagements per Instagram post: 70.1K
• Influence score'*: 97/100

6. AB De Villiers

With over 20 million followers, AB De Villiers (@abdevilliers17) is South Africa's top cricket batsman and one of the most influential influencers on Instagram.

On his page, you'll find photos of his family life, his travels and his love for his country and his sport.

• Instagram followers: 23.5M
• Engagements per Instagram post: 410.9K
• Influence score*: 98/100

7. Connie Ferguson

Having starred in one of South Africa's most popular TV series, Generations, for 16 years, Connie Ferguson (@connie_ferguson) is a much-loved actress.

Filmmaker, producer and businesswoman, Connie entertains her Instagram followers. She posts about her gym routine, home life, business and behind-the-scenes of her acting career.

• Instagram followers: 4.7M
• Engagements per Instagram post: 66.2K
• Influence score*: 98/100

8. Nomvelo Makhanya

South African actress, singer and mental health campaigner Nomvelo Makhanya (@_mvelomakhanya) has appeared in Isibaya, Soul City and Scandal.

She makes our list of the top 10 African Instagram influencers because of her dedication to a good cause and her amusing IG stories.

Nomvelo is in the process of changing his grid, and we can't wait to see his new posts.

• Instagram followers: 633K
• Engagements per Instagram post: 24.7K
• Influencer score*: 90/100

9. Jessica Nkosi

Jessica Nkosi (@jessicankosi) is also on our list of top African Instagram influencers.

Her IG bio sums it up perfectly: Multi Award Winning South African Actress 💎 TV Presenter - Volvo Ambassador - A Difference Maker.

Jessica showcases her fashion choices, home life, brand partnerships and more on her account, which has over 3 million followers on Instagram.

• Instagram followers: 3.5M
• Engagements per Instagram post: 55.5K
• Influence score'influence*: 98/100

10. Dr. Musa Mthombeni

Making the news for his adorable obsession with his wife (Liesl), Dr. Musa Mthombeni (drmusamthombeni) is one of a kind. He's Instagram influencer, TV presenter and qualified doctor.

His posts are quirky, funny and touching. We love the way he finds ways to post sweet compliments to Liesl.

• Instagram followers: 977K
• Engagements per Instagram post: 26.2K
• Influence score*: 97/100

Conclusion

In the age of internet and social networking development, African content creators like Yedmely and Emmanuella, evolving in various fields such as African cuisine or humor, have shown that they can reach global audiences, with personalities like Khaby Lame reaching nearly 2 billion views on TikTok.

Boostfluence is positioned as an essential partner for these talents, offering an efficient and intuitive way to manage and optimize their online presence.

Whether you're an up-and-coming Ivorian artist, a Senegalese influencer with captivating content, or a Cameroonian lifestyle muse, Boostfluence is the ideal solution for effectively developing and managing your image on today's most influential platforms.

Join the growing community of over 300,000 people using Boostfluence to turn their passion into resounding success on Instagram.

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*Influence: A score from 1 to 100 that represents how influential the influencer is on social networks. It is calculated by machine learning algorithms that take into account thousands of characteristics such as engagements, audience demographics, and skills.

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