Boost your visibility | How to use instagram hashtags

How to use instagram hashtags to reach the top post? How to boost your visibility with the right hashtags? How to use instagram hashtags and choose the best ones for your publications?

Boost your visibility | How to use instagram hashtags
Adrien
Senior Content Writer @ BoostFluence
Social Media
October 6, 2021

How to use instagram hashtags to reach the top post? How to boost your visibility with the right hashtags? How to use instagram hashtags and choose the best ones for your posts

The Instagram hashtags are one of the most effective tools. Particularly forachieving a high rate of engagement.

Using hashtags correctly is definitely better than not using them at all.

With the emergence of a new Instagram update, the importance of using hashtags has been doubled compared to the previous version.

Accounts that use Instagram hashtags better are more likely to be seen by millions of users.

In the following section, we'll explain how to use hashtags effectively.

In particular, we'll answer questions such as:

  • How to put hashtags on instagram?
  • How many hashtags to put on instagram?
  • How to create an instagram hashtag to promote yourself?

Are you ready? Then let's get started!

What's an insta hashtag?

blog article 1 using instagram hashtags wisely

The first step is to correctly define what hashtags Instagram are.

A hashtag is a combination of letters, numbers and even emoji with the # sign (with no spaces between them). They categorize instagram publications and make it easier to find targeted content. In other words, they organize tens of millions of publications.

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You may be among those who shun the use of hashtags on social media. Perhaps because you haven't achieved any results with this option.

However, it's interesting to know that publications with hashtags have a 12% higher rate of engagement. It's therefore highly recommended to add a hashtag (or several) to your posts.

If you don't know how to put a hashtags on your instagram publication, just type the # sign when describing. Instagram will automatically display a list of hashtags. You can then type the word you want to include. Put a space at the end to validate the hashtag.

No matter how many future posts you make, we invite you to add one on each of them.

Which Instagram hashtags to use?

People usually look for popular hashtags when posting. But using these hashtags to get good results is not very effective. Simply because of their popularity.

Many users use them, which leads to having many competitors in the use of certain hashtags. By doing so, you don't stand a chance of your post ever going viral.

This is why you shouldn't use popular hashtags such as #love, #happy or #fashion.

There are a huge number of people using these hashtags and so you will have a lot of competitors.

Our suggestion is therefore to choose hashtags of low notoriety, with a publication volume of less than 500,000. While selecting the best-known Instagram hashtags so that your post can go viral among them.

You can put up to 30 hashtags per publication. This means you can vary the hashtags you use. This will increase your chances of being listed as a top post.

You are not, however, obliged to use the maximum number of hashtags.

We recommend that you target hashtags as closely as possible to your business sector first. You can then aim for more general hashtags.

blog article 2 using instagram hashtags intelligently

How to access the top posts for instagram hashtags?

As you may know, hashtags are divided into two different sections, Top and Recent.

To get more comments, you need to use the hashtags that appear in the Top section.

Instagram rates posts according to when you share them and their rate of engagement. This results in more likes and comments.

This means that if two posts have exactly 10,000 likes and comments, the one published earlier will appear in the top.

blog article 3 use instagram hashtags wisely

Pertinent comments on the'usefulness of instagram hashtags.

  • In addition to using community hashtags, use hashtags related to your corporate brand. Hashtags related to your corporate brand and those featuring the name of your brand itself are a useful tool for measuring your marketing efforts.

You can create your own hashtag at any time by simply typing the word you want behind the # sign. Your hashtag will then be automatically referenced by instagram. Your community will then be able to use it to show interest in you.

  • Make sure you use hashtags that are associated. Using popular hashtags that aren't relevant to your account may have no benefit. So select your hashtags carefully to hope to be seen by the greatest number of people.
  • It's best to use hashtags in English, as Instagram is more sensitive to English than any other language.
  • Although instagram grants you 30 hashtags for each instagram post, there's no obligation to use all 30 hashtags. Don't sacrifice quality for quantity. Use hashtags that are associated and of high quality to increase your chances of virality. Devote your time to researching these hashtags.
  • The last thing to say is that if you use unrelated and repetitive hashtags, your page can be penalized by Instagram for using hashtags for around 14 days. So be careful when using hashtags.

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