18 essential tools for a community manager

Discover community manager tools. Get a list of simple tools for community managers. List of effective cm tools.

I'll announce it right away.

Here, you won't find a list of 100 community manager tools of which you won't use half.

We've favored quality over quantity, to offer you only the must-have tools. So you don't have to do the sorting.

However, to make sure you have enough elements, we'll suggest alternatives or equivalents.

Community manager tools to manage his social networks.

The management of social networks is a primary task in the missions of a community manager. He must therefore have the right tools to succeed in this mission. Here they are:

Boostfluence

Instagram automation and management tool. This one will enable you to schedule your Instagram posts, but not only.

Thanks to it, you'll also be able to accelerate the development of your Instagram community organically. Find out here how to get known on Instagram.

Buffer

Alternative communication tool for multi-network publishing.

Community manager tools for managing email campaigns.

Mail campaigns are formidable tools for animating a community and engaging leads. Use the right cm tools to make your job easier and more productive.

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ActiveCampaign

The definitive tool for managing your email campaigns.

With it, creating effective campaigns has never been easier. You must have it in your community manager toolbox.

Mailchimp

Alternative tool for managing your e-mail campaigns. This one offers broadly the same functionality as ActiveCampaign, but less intuitively for my taste.

Community manager tools to stay organized.

What would a community manager be if he didn't know how to get organized. Here are the tools to use to help you do just that.

Slack

Indispensable for easily communicating with the people you collaborate with.

The tool is free and easy to get to grips with. Feel free to use it daily to communicate. It's easier than e-mail or a Facebook conversation.

Notion

Maybe one of the most powerful management tools I can recommend.

Notion can let you do it all the easy way.

• Create schedules
• Assign tasks
• Evaluate the progress of your missions
• Create to-do lists
• Share files or links.
• Etc.

The community manager's tool par excellence if I may say so.

Trello

Trello is an alternative to Notion (of sorts), but with far fewer options.

It lets you easily manage the progress of your tasks and also track the progress of those of your collaborators in case you're working with others.

Creation tools for community managers.

Being a community manager also means creating visual content. So here are the right tools.

Canva

We've already covered it in several of the posts on our blog. Do we still need to introduce Canva?

This CM tool will enable you to easily create visuals in any format.

You can then simply publish them on the networks via the tools seen at the start of this article.

InDesign Photoshop

We're dealing here with much more advanced tools, which will enable you in the same way as Canva to create visuals for your social networks. However, learning these tools remains more complex.

Sketch

Sketch is a simple-to-use layout tool. It's sort of the in-between between InDesign and Canva.

Unsplash

In managing your social networks, you're bound to need quality and royalty-free photos. Unsplash is there for that, and you're bound to find what you're looking for.

Giphy

I think you're already familiar with it, you can already use it on Instagram and Facebook via discussions or stories.

Giphy lets you share gifs. A great way to diversify your communication and convey emotions to your community.

Here's also a link to discover more tools to make visuals for free.

Community manager tools for website.

Nowadays, the majority of communication now takes place online. So it's important that you know how to manage and optimize websites.

Wordpress

If you're not a developer, WordPress will allow you to easily create your site online. If 30% of online sites are WordPress it's for a reason, right?

Semrush

Semrush won't let you develop a website, but rather make sure it gets visited.

In fact, it's the SEO tool we recommend for defining your keywords, optimizing your content and generally amener du trafic sur votre site web.

Community manager tools to analyze and optimize.

How can you improve your content if you don't analyze its performance? Here are the CM tools that will enable you to analyze your campaigns.

Socialbakers

A community manager's tool that will enable you to analyze the performance of your campaigns on the networks. As you know, it's essential to know your audience in order to successfully communicate the right messages to them. Well, that's what this tool is for.

Mention

The benchmark CM tool for effecting your online monitoring. Whether for blogs, social networks, forums or more. Mention monitors it all for you.

Google analytics

Google analytics is a classic and I'd be surprised if you didn't already know about it. But we had to include it in this list of community manager tools.

Think of exploiting all its features to analyze your web traffic and optimize your pages and acquisition.