[Guide] 6 secrets for selling on Instagram without wasting 1 minute

How to sell on Instagram? Discover the secrets that can boost your business and increase your sales easily. 6 applicable techniques for selling on Instagram to individuals or professionals.

Instagram is a major player in social networks with over 800 thousand monthly users. It enjoys incredible growth and is breaking all records.

Since 2013, its influence has grown to surpass that of Reddit, Pinterest and Twitter combined. It's therefore essential to turn it into a sales channel.

Why should you be interested in selling on Instagram?

Simply because Instagram is the social network with the largest, most engaging community. Not least because the network is based solely on photo or video content.

It allows all its users to take a simple photo or video and share it with the world. But also on its other networks such asFacebook, Twitter, Flickr and Tumblr.

The user experiences of younger people are generally evolving away from verbal communication towards more visual communication. Instagram enables this.

There are many opportunities for you to grow your business and reach your target audience. You can convert your Instagram followers into traffic, leads to ultimately sell your products through Instagram and generate sales. This can be just as relevant as natural SEO with a real editorial line.

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Let's take a look at what tricks you can use to promote your business and sell on Instagram:

1. Sell on Insta with a strong brand image.

Aesthetics are the very concept of Instagram. Every image must be consistent with your brand and your feed.

That's why it's important to take the time to define your content strategy and schedule your posts in advance.

For example, some companies turn a product post into a lifestyle photo highlighting the product in question. Or use a common filter across their entire publication. Porshe has even created an account just for this:

No matter what content you post, it's important to remain authentic so that your feed stays consistent with what your subscribers started following you for? This is essential if you want them to become customers or visit your website. Content is the foundation of a successful sale on Instagram.

2. Customize content for your audience.

With primarily visual content, Instagram can complement your marketing strategies Facebook and Twitter.

In addition to the ability to share content, photos or visuals have been proven to have a greater impact and facilitate engagement.

A great way to attract new leads into your sales tunnel through Instagram.

Don't forget to use filters. Photos posted directly often get worse results and won't convert your followers into customers.

The Instagram filters are designed to draw the eye to details in your photo. Which is the first way to engage your community more easily and convert them into customers.

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3. Create quality Instagram content designed to sell.

Think about and test different ideas.

This is a simple rule that isn't so easy to follow.

Start by planning what you can do consistent with your business and the resources you have to create your future Instagram posts. Find 2 or 3 coherent ideas that will enable you to showcase your products and subsequently sell on Instagram.

Brainstorming is the best way to quickly come up with coherent ideas and the right ways to promote the benefits of your products. It could be a video staging, the publication of customer reviews, "food porn" with your products, something artistic, informative, or funny. It's up to you to find what represents your business.

There are many ways to promote your products on Instagram:

- Photo or album.- Videos- Stories- Live- Paid content

4. How to create a great Instagram video for your business

Adding extra words to your videos is a plus. With wave.video, you can easily place subtitles in your videos and decide on your video format. Videos allow you to say much more than a simple photo.

Videos posted as a post need to be particularly thoughtful, as these will remain in your Instagram feed and be viewed thousands of times.

Don't forget to tag your content!

To protect your content integrate your logo, a source, the same colored background to prevent this video from being reused by other accounts without your consent. Remember to do this for all your content.

Example video to post to sell on Instagram.

Adding text to your photos and making a slideshow is an interesting and effective solution that can solve many production problems.

The use of CTAs in your "organic" videos is recommended to promote your business on your Instagram account, but can prove to be not very effective as there is no clickable button or directly accessible link.

Instagram stories and live are a great way to share authentic content about your brand. This could be an event or an aspect of your company's life. Add text to your stories to encourage your followers to visit your profile and site and buy your products.

70% of people who view your stories have sound turned on. Don't hesitate to use music or voice.

5. Encourage purchase by tagging your products on your Instagram posts.

Instagram allows you to tag products in your photos as you would tag another person.

It's essential to tag your products on your posts, it allows you to have a simple and effective call to action that simplifies the process of buying your products to your Instagram followers. so it's totally relevant.

- Choose a section to define your activity on your Facebook page, this being linked to your Instagram account. You can then add your products to this category.- Suggestion: I would choose to set the option that allows you to view products on your own website, rather than on Facebook. This way, your inventory is always up to date. Also, it's impossible to change the configuration later, so it's important to set this up correctly from the start.- Wait until you receive an Instagram confirmation notification before tagging your products (this can take a few days)- When you publish an image, select the "tag a product" option and you'll then be able to see the list of your products that you've uploaded to your Facebook store. You'll then be able to sell your products directly on Instagram.

6. Redirect your followers to your link in bio.

Instagram doesn't allow you to post links in photo titles (you can't click) or in comments. But you can put a link (150 characters maximum) in your Instagram bio.

The majority of people use this link to redirect to their site's homepage.

You can also use OhMy.bio to be able to offer access to multiple links through a dedicated page. This will allow you to redirect your subscribers to specific pages on your site and facilitate sales.If you decide to use Instagram ads, remember that you won't be able to integrate a clickable link into them.

Use your stats.

A simple analysis of your Instagram stats gives you lots of important information that you can use to boost your Instagram engagement and sales.

This will enable you to find out more about your followers' login times and program your posts accordingly, to reach more people.

Also pay attention to which posts get the most reactions. You can then draw inspiration from them to post more similar content and get a more engaged community.

Limit yourself to the essentials in your descriptions and posts.

Instagram doesn't impose limits on the number of characters in your description like twitter can.

However, your content should be the priority and say more than your description. On Facebook and twitter short messages get better results. Instagram is no exception to this rule.

That said, some meaningful things can sometimes make sense and increase your conversion rate. Consider your words and convince, placing the most important information at the top of the description your goal being to convert your Instagram subscriber into a customer.

Maximize the engagement of your posts.

Testing different hashtags to choose the right ones isn't necessarily the most effective method. Instead, look at what your competitors are using or search for the ones your target visits.

Accept requests and follow accounts with a relevant profile. get inspired by their marketing content to improve your strategy.

Don't forget to inform your targets via your site and newsletter, that you're on Instagram. Add a "follow on Instagram" button and do a recurring reminder.

Get informed and test things.

On social networks trends are constantly evolving and it's important to be aware of what's changing on the platform. Whether it's what's happening in the news or using tools like Boostfluence that are there to help you manage your social networks.

The Instagram policy evolves regularly, testing new things can help you reach more prospects and therefore sell on Instagram more easily.

As with other major networks, Instagram offers analysis tools that help you keep a good idea of your performance. Use the results to comment on possible improvements. Consider these elements:

- The best times to post.- The right frequency for your publications.- The success of different hashtags.- The best captions.- Call to action and conversion rates for your different campaigns

Conclusion: How to sell on Instagram

Instagram is the social network most used by brands today and with the highest engagement rate. Not using it to boost your sales would be a mistake.

So don't wait any longer to develop your business thanks to this social network. It can become a real acquisition channel, enabling you to acquire a good number of leads if the advice given is implemented.

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