How to sell your products on Instagram Shopping? Tutorial

Instagram Shopping makes its appearance in 2018 to the delight of businesses. This feature offers a multitude of opportunities to sell your products/services on Instagram. For professionals, it's a new way to generate sales closer to their fanbase.

Don't know if you can sell your products on Instagram Shopping?Don't know how to set up your account? Nor how to import your products onto Instagram Shopping? By the end of this Boostfluence tutorial, you'll have all the keys in hand to sell your products on Instagram Shopping.

Instagram Shopping: what'is it?

Instagram Shopping is an interface available on the Instagram app that allows web users to discover photos/videos of your brand's products. As a seller on Instagram Shopping, you can share your trending products through organic posts, promotional campaigns and even on your stories. In short, Instagram Shopping makes it easy to buy your products thanks to the "search & explore" bar, which allows web users to find what they're looking for and buy on the Instagram social network.

Product tags: sell your products on Instagram Shopping

This feature lets you highlight your products in your photos / videos. This clickable button is a call-to-action that lets web users interact directly on your posts'no matter the format. Very intuitive, they just have to click on it to find out more about the product in question. You can also increase the coverage of Instagram ads by integrating product tags.

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The different features of Instagram Shopping

The boutique: your brand's showcase

On Instagram, the boutique represents your company's shop window. This is where you sell your products and share your brand's story. It's where users can buy your products and discover your new collections.

The collection: sort your products by theme

The collection tab lets you sort your products to improve the user experience. In fact, the more logically your products are sorted, the easier it will be for customers to find what they're looking for quickly.

Product details pages: keep your customers informed

This page is dedicated to all the relevant information about the products in your catalog. Internet users who are interested in your products are directly redirected to your website to pay for their purchases. What's more, all the content that identifies your products is also integrated here.

Payment on Instagram: an optimized customer journey

Instagram thinks of everything! To increase the conversion of visitors into customers, there's nothing better than offering a payment method directly on Instagram Shopping. In fact, instead of adding a step before payment (redirection to your website), your prospects save time and your conversion rate is greatly improved. However, this feature is only available for business accounts.

Some statistics about brands' relationship with Instagram users

With Instagram Shopping, the social network is expanding its functionality to make it easier for businesses to sell and for consumers to find everything they need directly on their favorite social network. In a few figures, Instagram is:

• 70% of shopping fans and enthusiasts buy directly on Instagram;
• 90% of users follow at least 1 business page on Instagram;
• 87% of internet users who buy on Instagram have been inspired by inflencers.ses.

The statistics are great proof that brands that develop a marketing strategy on Instagram succeed in selling their products. And for good reason, Internet users love to get up close and personal with their favorite brands.

Set up your Instagram Shopping account in 3 steps

1. Check your eligibility

• Check your eligibility with the Instagram Shopping terms of use to make sure your products can be accepted by the social network. This first step allows you to familiarize yourself with all the business rules, terms of use and community rules so you have all the information you need before you get started.
• Your company must own its own domain name and associate the website with it. What's more, you become notify descriptive sheets of products that can be purchased on your website.
• Check that'Instagram Shopping supports the market in which you sell your products.
• You must have an Instagram business or creator account associated with a Facebook page.
• To finish the first step, you need to create yourself a Business Manager account to set up your store in the sales manager. A business manager allows you to do paid advertising on Instagram, manage your various Facebook pages and delegate certain tasks to professionals.

2. Integrate your online store with Instagram Shopping

You have the option of integrating your store in the sales manager, on the Instagram app or via a supported platform such as: Shopify, BigCommerce, Mangento, WooCommerce, etc.

3. Fill in your online store information in the sales manager

• Select the payment method you'd like to set up for your customers to make purchases directly on Instagram Shopping.
• Inform your sales channels by mentioning whether your products are available on Instagram Shopping or / and Facebook Shopping.
• Add your product catalog to import them to your Instagram store.
• Check all the information previously filled in and validate to have your application reviewed by Instagram.
• To finish the first step, you need to create a Business Manager account to set up your store in the sales manager. A business manager allows you to do paid advertising on Instagram, manage your various Facebook pages and delegate certain tasks to professionals.

Sell your products on Instagram Shopping

To increase your conversion rate and sell your products, use Instagram Shopping to add product tags to your photos or videos in your news feed. In short, by clicking on the publication, web users can see the name of your product and the price of your item.

Spark the interest of web users and tease your customers with the release of your new products

Play with the fact that your brand is very close to your community on Instagram. Are you releasing a range of new products? Promote them by posting photos without fully revealing them. Make them languish and create "frustration". This is the best way to get as many subscribers as possible to look forward to the official release of the new range. To do this, use the countdown sticker to publicly publish the release date of your new products on Instagram. Thanks to this sticker, your community can click on "remind me" to receive a notification on the big day.

Once the countdown has started, ask your fanbase to share this countdown in their story to bring you even more visibility. Then, if you want to maximize your results, get creative and set up a contest to give away some of your new products.

Your customers can buy your products on Instagram

Notify your customers that'they can finally buy your products on your Instagram account. On the day your new range is released, ask your Community Manager to create a "shopping guide" story to show your customers how to buy your products more quickly thanks to Instagram Shopping.

To catch your customers'eyes and make them want to see your product catalog, don't hesitate to display several products on your publications. However, be careful that each tag is consistent to help buyers be redirected to the right product.

Tricks to sell even more

By being creative and making maximum use of Instagram features, you'll stand out from the competition. Being close to your community means pampering them so they feel good about your brand. The user experience must be paramount if you want to build customer loyalty.

On the day your new range is released, schedule an Instagram live with your community to answer all their questions about all your products. In addition to increasing proximity with your fanbase, this is a good way to reassure them before they buy your products.

Moreover, you can create a new hashtag that bears the name of your product and encourage your followers to use it when ordering your products or services. In fact, this tip allows you to highlight your subscribers on your Instagram Shopping business account.

The benefits of'Instagram Shopping

Now you have all the keys in hand to create an Instagram Business account and take advantage of all these features to sell as much as possible on this social network. By showcasing your business with Instagram Shopping you guarantee:

• greater proximity to your subscribers;
• greater visibility on the Instagram social network;
• an easy and intuitive customer journey to buy your products;
• a better conversion rate and an increase in your profits.

Focus on all the factors that enable you to maximize your sales on Instagram. France's biggest brands publish in a strategic and organized way. Invest in our Boostfluence services so your Community Manager can plan and manage your Instagram content weeks in advance.