How a real estate agent uses Instagram to attract more leads

How to boost your Instagram as a real estate agent? Why use a real estate instagram and which real estate hashtags to use? The real estate agent 2.0 business

As a real estate agent, are you using Instagram to attract qualified real estate leads? Or are you content with your Facebook page and agency website to do all the work?

It's time to consider your real estate Instagram account as a portfolio and lead generator all in one.

Don't you see why it's so important for your real estate agent business?

This article explains how to use Instagram as a real estate salesperson to grow your real estate business like a pro.

Instagram can be an effective way to increase your engagement numbers thanks to the platform's highly visual nature and user-friendliness.

Buyers, sellers and other real estate agents can view the types of listings you represent, learn what areas you specialize in and keep up to date with upcoming events, all through one social network.

In this article dedicated to instagram real estate, you'll learn:

• Why every real estate agent needs to strengthen their presence on Instagram
• How to get started on Instagram as a real estate seller
• The best content real estate agents use to generate leads on Instagram
• Advertising tips for more advanced users

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Before anything else, let's start by answering the question of why as a real estate agent you should be interested in promoting on Instagram.

You may also be interested in this article: 15 reliable ways to do your real estate prospecting

9 reasons why every real estate agent needs an awesome Instagram account

Did you know that Instagram has over 1 billion active monthly users and over 500 million daily users?

Every day, users perform millions of actions with businesses, either by visiting a website, getting directions, calling, emailing or direct messaging a business.

Aside from the insane reach your posts can achieve, Instagram is a great social media platform for real estate agents, because:

1.Having a real estate instagram account is free

You and everyone else, from your niece to your retired neighbor, are on Instagram because it's a fun, beautiful and easy way to stay connected. What's more, the platform is accessible free of charge, so you don't have to invest to use it in your real estate business.

2.It's a highly visual network that showcases your listings

Instagram is the ideal tool for real estate agents to publish exceptional images of their properties, videos of viewings and other useful information for buyers. Photos are the first things to be highlighted in your real estate agency, so why shouldn't that be the case on the networks?

3.Your real estate Instagram account can be boosted

Thanks to our boostfluence tool, your account can quickly be promoted to thousands of people every day. The work done on your Instagram account will be highlighted to people targeted according to your interests and the people you want to reach. Compare using our tool to Instagram advertising.

4.You'll have access to important statistics as a real estate seller

Thanks to Instagram statistics, you'll see precisely who likes your posts, so you can use these statistics to directly reach potential prospects and your existing clientele.On average, real estate agents see 10 times more engagement on their Instagram posts than on Facebook. Click here if you'd like to find out more about Instagram stats.

5.Hashtags are the new Instagram SEO

Hashtags are to Instagram what keywords are to SEO. Use the right hashtags to showcase your posts to the right people. Remember to define your hashtags clearly on your posts, and you'll reach your prospects more easily. The selection of your hashtags must be done with care to get the best results.

6.You can post regularly

The Instagram algorithm doesn't display your posts in chronological order, but takes into account many elements to highlight you to your community or not. Posting regularly is one of the criteria. We recommend posting at least 4 times a week. By following this posting rhythm, you'll increase your visibility and boost your results. Discover more tips on how to manage your Instagram account in our Instagram guide on how to use instagram properly.

7.Promoting your events made easy

Use Instagram to promote all your events, open days and other meetings. You'll increase your number of attendees and find new prospects at these gatherings. As a real estate agent, also be sure to participate in similar events you can find on Instagram or via word of mouth.

8.Become the reference for real estate agents and get recommended

If your account is impactful enough for your community and you promote it like an Instagram professional, you stand a great chance of growing your community quickly and getting recommended by users. Since recommendations are the best publicity you can get through Instagram, you'll pick up qualified leads.

9.Professional use accessible to anyone

Using Instagram professionally for your real estate agent business can be set up easily with a few tools. Anyone can take a photo with their smartphone or tablet and share it to your community, but get significant reach. So go ahead and develop a professional real estate agent account.

Now that you see what an active Instagram account as a real estate agent can do for you, here are a few tips that are sure to help.

How to grow your Instagram account as a real estate agent

You'll use your real estate Instagram account to encourage your visitors and followers to visit your website or fill out a contact form.Getting your posts seen and liked by everyone depends on how well your photos and descriptions match the interests of your target community.You can always make sure by following these tips:

1. Create a content calendar for your Instagram content

As with your real estate blog, make a list of at least five categories you think your audience would like to see posts on (related to your real estate business, of course).

You'll then use these categories to create regular posts corresponding to these categories.

For example, if your niche is finding the perfect Florida vacation home for a family of four from Paris, you'll want to create posts about family activities to do on the beach during the winter months and show them the dream home from where they'll be doing it.

And if your niche happens to be luxury apartments for investment bankers, CEOs and executives, you'll probably want to focus on posts that discuss the property's amenities as well as the city lifestyle, restaurants and bars popping up in the neighborhood, and other new developments.

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No matter what you share, it should always be attractive and consistent.

2. Always post the highest quality images and videos

Think about what you'd like a buyer to see when they click on your real estate agency Instagram account for the very first time.The best visuals for Instagram tend to be:

• Perfectly suited to the square layout
• Harmonize with your account's color palette
• Align with your agency's image
• Represent the properties you're proud to show

Look at the photos in this feed, they all have a similar style, well-lit, clean and modern.Once you've finalized your photo and text, you'll need to add some hashtags before posting.

3. Get comfortable with hashtags

Hashtags aren't just used to get more likes on Instagram, but they're also an effective way to connect with people looking for content similar to what you're already sharing.

Real estate agents who use hashtags actually see 12% more engagement than those who ignore them.

You can also create your own hashtags. But don't forget that Instagram only allows a maximum of 30 hashtags per caption or comment. Find out how to use hashtags intelligently.

4. Think about your sales funnel

You have a sales funnel for all your other sales channels, your Instagram account should be no different.

The content at the top of the funnel should attract a wide audience in your target demographic and focus on increasing brand awareness.

You want as many people as possible in your target demographic to discover your content and start following you.

And everyone recognizes themselves in a good inspirational quote or saying, and it can be a great bonus if those words grow your business too!"Check out the top comments on this post by a real estate agent Instagram with quote:

You can design professional posts and place your text on your images using tools like Canva or Venngage.

In the middle of the funnel, content should reveal new followers and entice them to give you their contact details.

Instagram stories are perfect for giving your followers a behind-the-scenes look at open houses and properties that haven't yet been announced.This scoop will captivate your audience and interest them even more.

In addition to showing real estate listings in your area, you should also consider showcasing local neighborhood gems. Publish posts about small businesses, meeting places for couples and families, as well as events and activities held in the town.

The content of the bottom funnel should show why you're the best choice as a real estate agent or realtor.When your followers get to the bottom of your funnel, they're looking for reasons to let you accompany them rather than another agent in your neighborhood.

Instagram is a great way to show visitors that you're the local expert, you know all the most promising listings and you're the best person to help someone achieve their real estate goals. That's what being a real estate agent is all about.

Real estate agent Tim Miller does a great job mixing up his Instagram feed with local spots, showcasing clients he's already helped, highlighting new listings and letting people know they can turn to him for any real estate assistance.

Buying or selling a home is one of the scariest projects you can make in your life. So think about the qualities you would look for in entrusting this job to someone.

Here are some ideas of things you can highlight to your community about your success:

• Photos of homes that have just been sold
• Testimonials from customers for whom you found the right property
• Before and after images of renovated homes

Instagram advertising is also a great way to capture targeted leads to fill the bottom of your funnel. This helps drive traffic from your Instagram page to your website, where your users can enter their email address and contact details for you to get back to them.

We hope this article has shown you all the added value you have in promoting your real estate business through a dedicated real estate Instagram account. Start promoting your account to thousands of people right now by boosting your Instagram account with a bot.