How to put a story on the front page on Instagram? 11 tips

How to use Instagram's front-page stories? How to create front page stories.

11 ways to use front page stories. Things to know about front page stories.

Instagram front page stories are an incredible tool for businesses that want to showcase and promote their brand.

Your front page stories are live on your Instagram profile, so they're perfect for helping new visitors discover your account.

But just like your Instagram stories, it's worth spending time planning and strategizing to use them to your advantage!

In this article, you'll learn how to use Instagram headline stories and we'll give you 11 ideas on how you can use them to make an impact on your account.

If, however, you're aiming to grow your Instagram community as quickly as possible, don't waste any time and discover our automation tool right now. This one will also help you save time by scheduling your Instagram stories.

What are front-page Instagram stories'

Unlike ordinary Instagram stories that disappear after 24 hours, front-page stories can remain permanently on your profile.They're like collections of Instagram stories that your followers, old and new, can consult and watch at any time.

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And thanks to their prime location directly below your bio and above your Instagram feed, it's the perfect place to direct followers to your most valuable and interesting content.

Instagram front-page stories are extremely valuable, as they make it easy for brands to create and showcase the content they want users to see first.

You can think of them as a movie trailer for your Instagram feed. They're a creative way to express yourself, showcase your products, generate traffic or market your business!"

Sometimes, your followers may be looking for something specific in your stories, like more information about a new launch or a sale in progress. For this type of content, Instagram story a la une are the perfect way to connect with your community, without imposing a time limit on subscribers!

How to create stories a la une on Instagram

Before you start sharing your best instagram stories a la une on your profile, you need to learn how to create them! Here's how:

Step 1: Enable Instagram's automatic archiving feature

One of the main benefits of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety about losing valuable content.

Similar to Snapchat Memories, the new Instagram Stories Archive feature will automatically save (or "archive") your stories in the cloud, so they won't be lost forever if you forget to save them to your device.

As long as you keep the automatic archiving feature enabled, you can save and share your best Instagram stories again, even after the 24-hour period.

To do this, go to your Instagram profile, open your settings, tap "Privacy", then "Story".

Here, you can enable the "Save to Archive" option.

Once you've done this, your Instagram Stories should automatically be saved to your archive. You can view your archived posts by tapping the "clock" icon in the top-left corner of your Instagram profile.

Step 2: Create Instagram Stories Highlight

Now that your Instagram Story Archive is set up, you can create your first Instagram Stories Highlight!

Note:If you've just activated your Instagram Story Archive, only newly posted stories will be saved.

To create an Instagram Stories Highlight, go to your Instagram profile and click on the dedicated "New" or "+" button found just below your Instagram bio.

Then select the Instagram Stories you want to add to the Highlight.

Step 3: Choose an image for story a la une instagram

After selecting your Stories, you'll be prompted to choose a title and select your cover photo.

You can either choose a thumbnail from one of the Stories in your selection, or upload an image from your camera roll!"

We highly recommend the second option. Creating story covers will help keep the look and feel of your Instagram profile in line with your account's overall aesthetic.

You want to make sure you're not only sharing information that interests your audience, but that it's also designed to perfection to complement your overall look!

To help you easily create your own Instagram Stories Highlights covers, you can use canva for your Stories Highlights visuals. Or use Pinterest or google visuals for your instagram story a la une covers.

Once you've got everything set up, you can edit or delete a headline by tapping and holding on that story.

From there, you can change the name, edit the cover and add/remove stories to the headline.

And that's it! You're ready to start using instagram story a la une to add value to your account and share more awesome content with your followers!

Looking to optimize your Instagram stories strategy this year? Here's use canva for your Stories Highlights visuals. Or 8 Instagram survey ideas to boost your stories.

11 ways to'use Instagram stories a la une

Instagram stories a la une are carefully chosen stories that you want to share indefinitely with your followers, they're the cream of your Instagram stories and you want to make sure you're only using the best content for your account.

By grouping stories into various categories, events or topics, it's very easy for your instagram followers to find the stories that interest them the most.

This is also a great way to add value to your feed, explain what your account is all about and attract new Instagram followers through a well-designed Instagram aesthetic.

Here are 11 ways to use instagram front-page stories for your account:

Tip #1: Highlight products or collections

Fashion and lifestyle brands can use front-page stories to create separate channels for seasonal collections, new arrivals, or to share sales and other promotions.

New York-based streetwear brand @kithwomen uses Instagram Stories Highlight to showcase its product collections, including sportswear, workwear, college wear and more.

Similarly, @glossier uses Instagram Stories Highlights to showcase specific products, such as Haloscope. Throughout the story, Glossier includes swipe-up links to direct traffic to their online store where people can actually buy the product!

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Tip #2: Trends and topics

Brands that regularly publish content, such as magazines or blogs, could create Headline Stories based on the categories or topics they write about.

Each time a story is created on that topic, it can be categorized in the appropriate " Headline Story " category, making it easy for readers to see the content they're interested in.

For example, @bonappetitmag does this often, creating distinct front-page stories for its content series like " BFW " (Big Fat Weekend) and the various locations it covers:

Tip #3: Instagram Stories based on audience or interest

You can also organize your Instagram front-page stories based on the demographics of your followers.

For example, a department store might have various stories for its target clientele: children, women, men, housewares, electronics, and so on. A TV network might choose to organize content according to genre such as science fiction, drama, comedy or action.

The architecture and design publisher @dezeen uses its front-page stories to categorize its content according to its audience's interests, including " Interiors ", " Design ", " Architecture ", " Technology ", etc.

Tip #4: Tutorials or How-To's for Highlights

If you want to use your social media channels to educate your audience, you can organize your most useful tutorials, tips and tricks in the front-page stories of your Instagram stories.

For example, video hosting and analytics company @wistia uses one of its Instagram Stories to offer tips on how to create engaging videos on your mobile device:

Tip #5: Highlight seasonal events and holidays

Sharing stories about specific holidays and global events is a great way to keep your account relevant and up-to-date.

For example, a coffee roasting company might share content about International Coffee Day, while'a donut company might share a series of interesting stories about International Donut Day. If the stories are impactful enough, you should consider featuring them prominently on your profile to continue to spark engagement'even after the event in question has ended!

See how @slumberstays, a company that curates unique properties around the world, is using its front-page stories on instagram to celebrate International Women's Day.

Tip #6: Highlight your customers

Do your customers like to tag you in their stories or regularly use your brand hashtag in posts? You can reuse this content and display it in your own Instagram stories. It's a great way to present your business authentically through UGC (user-generated content).

Tip #7: Highlight your partners and influencers

If you work with influencers, brand ambassadors or regularly host Instagram story reposts, you can organize all your partners' content in a front-page story.

Skincare company @summerfridays often does this in their Instagram stories. In fact, they even have a " Takeovers " Highlight that compiles all their interviews and partner takeovers over the past few months.

Tip #8: Highlight your campaigns

If you have a promotion or campaign you've been working hard on, it can be pretty sad to see it disappear after just 24 hours! With story a la une, you can make sure it can be seen by as many people as possible by pinning it to your profile for as long as that specific campaign is active.

By adding links to its stories, @anthropologie is also using its Highlights to sell on Instagram.

And when it comes to launching a campaign on Instagram Stories, did you know that you can schedule your stories posts in advance with Boostfluence? A great way to post the right stories at the right time every day.

Schedule your Instagram stories!"

Tip #9: Highlight your events

Musicians can create front-page stories on Instagram for live shows, and sports teams can choose to create front-page stories for big matches. If you're a brand that regularly covers events in story, create a Story Highlight category for them and keep all your content in one place!"Find out how @bof uses its Highlights to share behind-the-scenes content from fashion events:

Tip #10: Highlight your comments and testimonials

If you want to share your customers' comments with your followers, you can create a dedicated front-page story for that! @curology did this by sharing screenshots and articles about customer reactions to their products:

After sharing 10 to 12 comments from satisfied customers, they end the story by adding a swipe up link and buy the product everyone was raving about.

Tip #11: Highlight your episodic content

The "Episodic content" is already becoming a big trend in Instagram stories, like "Beauty Call" by'@bustle or "House Calls" by'@curbed.And according to Curbed social media director Margaret Lim, who spoke to Digiday, their episodic content does a better job of keeping viewers engaged than the average Instagram story.

Things to know about Instagram front-page stories

Creating stunning Instagram Stories content is more important than ever.

While you can obviously continue to share ephemeral and current content on a daily basis, Instagram Headline Stories encourage you to plan and become more strategic with your Stories.

Here are some of the finer details:

• You can only add to your Headline Stories stories that have been posted to your Instagram story since you started archiving them.
• You can add up to 100 photos or videos to your Instagram highlights and there is no limit to the number of front-page stories you can create.
• If you add more than 100 clips to your current story, the first one will be deleted and added to your Archive.
• Just like the regular Instagram posts you can choose to archive from your feed, only YOU can see your Instagram Story Archive.

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