Promote yourself on Instagram for more sales and visibility

How do you promote yourself on instagram as an e-commerce business? How can you boost sales and improve your Instagram promotion? How can you promote your products on Instagram?

Instagram isn't just a social network for posting pictures of your pet and sharing your lunch photos.

If you have a d'e-commerce business (e.g. dropshipping), Instagram can become a powerful tool for promoting yourself on Instagram. But you still need to get it right.

Nowadays, the use of Instagram for e-commerce is explained by some of this social network's impressive features:

- It's free.- It's visual and demonstrative.- It helps you get the word out about your store.-. It allows you to communicate with your customers.- It allows you to find and reach a new audience.- It serves as a platform for publishing your announcements and news.

It's for these various reasons that you're absolutely right to want to promote yourself on the platform. It could give your business a real boost.

In this article, we'll briefly explain the fundamental aspects of working on instagram.

So you'll find 5 indispensable tips for your Instagram promotion. By the end of it, you'll be able to start promoting yourself on Instagram.

{{INTERN}}

You might also be interested in our article on how to promote your business.

1) Your promotion on instagram goes through an attractive bio.

Well, that's the basics.

Your bio is the first thing your prospects see. It's the main source of information about your store and its working conditions.

What should you do with your bio to generate more sales?

• Talk about your store. What does it sell? What makes it special? Make a brief description that explains your main line of business and mention your main products.

It's a good idea to use emoticons as text separators, they'll highlight the main ideas. As well as getting you noticed in Instagram searches.

• Write down the contact information: store, phone number, e-mail address, WhatsApp, Viber, account Facebook, etc.

All this information is about your subscribers! If you don't check them, or if they get in the way, don't include them. Visitors to your account should be able to contact you if they wish and easily get answers to their questions and comments. This will be crucial to closing more sales.

• Use hashtags. It's generally recommended to include your main hashtag in the bio. This is how your customers will know which hashtag to put in their posts if they want to share their experience.

You'll be able to monitor reviews and use them to boost your e-commerce activity and promotion on instagram (or off).

Your account bio should be between 140 and 160 characters. Don't write less than that.

New followers should be able to understand what you offer and how they can contact you.

Keep it short, because otherwise visitors to your account will be overloaded with information. This could cause them to overlook some important details.

2) Using hashtags to promote a photo on Instagram.

We've already mentioned the importance of hashtags in the previous section, let's look at them in more detail.

Generally speaking, hashtags perform several very important functions:

• They help you reach a wider audience and acquire new customers.

If you're already adding several relevant and popular hashtags to each of your posts, keep going. This allows you to'be seen by Instagram users who are looking for something specific.

This is how you can sensitize people to your business and get their attention! It's a great way to promote yourself on instagram easily.

However, you need to be careful about the quantity and content of the hashtags you add. Hashtags should be directly related to your offers and your photo. Remember that too many hashtags look like spam and annoy your subscribers.

• They help you track customer reviews. These reviews can then be used for a variety of purposes in your business. For example, you can find out whether your customers are satisfied with the purchase and the service. This knowledge is useful if you want to improve the quality of your service.

In addition, these hashtags will increase awareness of your e-commerce by reaching your buyers' friends and subscribers.

Finally, you'll be able to display these publications on your account. They will serve as honest and real proof of the quality of your store.

• They help you structure the content of your account and facilitate navigation on your page.

In the dropshipping sector, this is very important; You can offer many items referring to different categories. It should be easy and convenient for your customers to view these offers.

Hashtags will help your readers filter items according to different criteria: specific product type, new products, products on sale, special offers, etc.

If you want your customers to accept all hashtags, don't include them in the post text. You can put them in the first comment, or separate them from the main text using emojis, other text separators or simply a space.

See also: How to use instagram hashtags intelligently?

3) Promoting yourself on Instgram can also involve automation.

If you use your professional Instagram account carefully, it can be extremely time-consuming.

Just imagine how long it will take you to think of a good post idea, edit images and videos, create a post, respond to all the comments and direct messages, etc.

Why waste your time on that when you have much more important tasks to accomplish. Like improving your customer service, researching new suppliers, adding new items, optimizing your store, etc.

To plan your business more rationally and thoughtfully, opt for an automated service. More generally, these plugins and tools allow you to:

• Plan your publications.
• Automate your likes, subscriptions (based on hashtags, places and people).
• Have interesting statistics on your instagram account.

For this you can use the Boostfluence service. This will enable you to multiply your number of subscribers no matter what your current number.

Technically, Boostfluence isn't a free service. But, it's much cheaper than most similar tools.

Moreover, if you think about all the time and effort you'll have to put into publishing on Instagram. You'll find that such a low cost for an automated solution fits the bill perfectly.

Generally speaking, Boostfluence is a WEB (mobile-friendly) service that allows you to run and promote your instagram accounts automatically.

With Boostfluence you have the ability to target people according to several parameters: hashtags, locations, people, to gain visibility. But also to build loyalty by giving you the opportunity to like posts in your news feed.

In short, a complete solution for your instagram promotion. Thousands of people haven't waited for you to start their trial and begin promoting them on instagram. Don't get left behind.

Also discover a comparison to the Instagram promotion.

4) Use albums to promote your e-commerce.

At the beginning of 2017, Instagram introduced a new feature: albums.

This means you can put up to 10 photos or videos on a single post. Ideal for promoting your products or product range.

This is particularly useful for Instagram accounts in the e-commerce sector. And especially for those in dropshipping.

Now you don't have to waste time and energy creating collages. And you don't have to spam your subscribers'newsfeed with several similar posts, either. Simply share an album with the various photos you want.

How can you use galleries in your dropshipping business?

• Show several products at once.

If you want to inform your readers about new products, present a collection, announce a sale for a certain product category, etc.

Simply combine the relevant images into one post. Nothing will be overlooked, and you won't annoy readers with numerous similar posts appearing in a short space of time.

• Show a product from different angles.

This can be a good alternative with a video, for example. If you want to show details of an item, simply take several high-quality photos and combine them into one "album" post.

Read also:How to earn instagram followers for free?How to boost your engagement on Instagram?

5) Promote instagram via stories.

Traditionally, people use Instagram to post carefully selected photos and videos. Users share their most beautiful scenes, most important moments and most significant events.

This is not at all the case with Instagram stories. They disappear within 24 hours and are only shown to subscribers.

This means that the stakes are therefore potentially lower, users don't feel much stress. They freely publish what they want and are relaxed about it even if the quality of the photo isn't too high.

This means that stories capture everyday life. Unlike traditional Instagram posts.

What does this mean for e-commerce businesses? That you have the opportunity to promote yourself on Instagram by standing out.

Fundamentally, you can engage your readers by creating a more personal and human brand image.

When you experiment with content by adding emoticons, drawings and text to your story, you turn it into a kind of private message filled with emotion. It's a way to fidelize your customer base.

Moreover, you can use stories to interact with your subscribers.

If they want to share their reviews or posts to enter a contest, but don't want to be "spammed" in their own news feed'offer them an alternative. Ask them to use stories for this purpose, and everyone will be happy.