Instagram bio: 11 solutions to professionalize your biography

The Instagram biography is too often underestimated! Yet it's one of the most strategic places on your Instagram profile. Located at the very top of your Instagram account, this little space is brimming with possibilities, which mastered, is a real advantage for making it easy to understand what you're offering your potential customers. Today, Instagram has 1.22 billion users. It's obvious, even essential, to optimize every nook and cranny of your Instagram profile - especially when you consider that 2/3 of users interact with (at least) one brand.

In short, by professionalizing your Instagram bio, you're creating a digital environment for yourself that conveys essential values to users who are discovering you for the first time. Would you like to professionalize your Insta bio using all the options available? Want to take full advantage of all the features available on the Instagram bio? Our Boostfluence team shares 11 solutions to optimize every feature and thus professionalize your Insta bio.

Why professionalize your Insta bio?

If you're on this article, it's because you already know that your bio is a key place to optimize for your marketing strategy. It's one of the first steps in the customer journey that reflects your professionalism - hence its importance! Your Instagram biography is just 150 characters long, so you can let users know who you are and what you offer on this social network. In other words, it has to be easy to read and relevant to your new visitors. In short, every word and punctuation must be strategic. Below, discover all the main reasons to professionalize your Instagram bio.

• Attract as many viewers as possible to your profile and support your brand image by highlighting your skills - the ones that set you apart from your competitors.
• Integrate a call to action to increase your conversion rate and sales on Instagram. That is, a clickable link that redirects to your products or services. Oh My Bio lets you integrate up to 10 links. It's the incredible tool for maximizing your returns and offering maximum added value to your community.
• Improve proximity with your community. Provide web users with an easy way to get in touch with your company. By adding a phone number or email address, you're giving your potential customers the opportunity to get in touch with you.

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Instagram bio: everything you need to know about the features to professionalize

Before we talk about the 7 solutions to professionalize your Instagram bio, it's important for you to fully understand all the features grouped together in the bio. Once you understand the importance of all these aspects, you'll be able to concentrate on optimizing this little space. To optimize all these features, go to your profile and click on "edit profile".

The Name on Instagram

As on all social networks, use a name that is consistent with that of your brand or company. Indeed, in the Instagram search bar, your company appears in searches thanks to the name you're going to indicate. If you want to lengthen your brand name, it's important to put in a relevant keyword'likely to be searched by your potential customers. In short, there's nothing difficult about choosing your Instagram name, except that you're limited to 30 characters.

The Username

On Instagram your Name is totally different from your Username. In fact, the Username is your pseudonym, which is represented by "@username". When you share your Instagram account with a friend, it's your username that is embedded in the URL (instagram.com/username). Similarly, it's the username that you can tag on different content. In short, to make it easy for your community to find you on all your social networks, use the same username everywhere.

Website

In this tab, you can integrate a single URL. The aim is to integrate a clickable link so that your community can discover your services or products easily. Then for content creators, you can highlight your latest video or blog post.

To take things a step further, maximize your conversion rate by using the power of Oh My Bio. This incredible tool lets you introduce up to 10 URLs in your clickable link. As well as offering as much content as possible to your community, you're putting all the chances on your side to capture leads and convert your followers into customers.

Biography

In just 150 characters, you need to convey as much information as possible about the value you offer on your Instagram profile. Focus on the key points you want to convey, and use your creativity to make it stand out from the crowd as much as possible. For example, use emojis instead of writing long sentences. In addition to saving you space, this technique beautifies the visual of your Instagram bio.

Associate or create a Facebook Page

In "modifier profil", the section specific to customizing your bio, you can also associate or create a Facebook page. This option allows you to take advantage of Facebook features such as the Business Manager to analyze and manage your Social Ads. In short, this section can be very beneficial for your business on IG.

Your business category

For professional profiles, this option lets you highlight the category to which your company belongs. This mention is great since it's visible just below your Instagram name and thus allows you to save space in your category.

Communication options

You still haven't upgraded your Instagram account to a professional profile? What are you waiting for? On Instagram, the professional account offers you a multitude of options to optimize your business on this social network. In particular, professional profiles can integrate several contact buttons. Add your company's phone number, email address, postal address and even recently WhatsApp directly on Instagram.

Once your contact options have been added, a "contacts" button appears just below your bio. Very intuitive, your followers can now click on this button to see all your information so they can contact you easily. This option also frees up space in your Instagram bio.

Action buttons

Action buttons give you the ability to showcase a calendar or booking area for your potential customers to reserve their slots. For example, a restaurant can use the "book" action button so customers can book a table directly on their Instagram profile. Properly used, this button increases your conversion rate as well as the user experience on your Instagram account.

Profile display

This final "profile display" setting gives you the option of changing the visual of your Instagram bio. In short, you can hide or show your category and contact details on your IG profile. This modification can be made at any time.

The 7 solutions to professionalize your Instagram bio

<1/ Explain who you are and what you do

As you've understood, in no more than 2 lines, you need to be able to explain to visitors who you are and what you do. If you can, they'll be able to find out more about you. Most of the time, a new visitor comes across your profile through a recommendation or simply as a result of a search performed by the web user.

In this case, if your profile is recommended, it's because the web user (apparently) has a modicum of interest in your content. That's why it's so important to get your biography right! In a few words, a new visitor needs to know 2 crucial pieces of information; who you are and what you do.

2/ Personifying your Instagram bio

In marketing, the strategy of personification (speech, personality, opinion...) or humanization (empathy, generosity, humor...) of a brand enables you to attribute characteristics and character traits to your brand. It's a method that aims to improve closeness with your customers.

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In your biography, you can use a quotation or an impactful phrase. This is the best way to help your community see you as a point of reference.

3/ Use special characters, emojis and emoticons

To take your personification strategy a step further, you don't have to write only text. You can integrate special characters, emojis and even emoticons to illustrate your words. In addition to offering an original, uncluttered visual, the use of these symbols can be purely strategic. For example, to highlight the clickable URL at the bottom of your biography, use a signal emoji (arrow or directional finger) to attract visitors'attention.

<4/ Write a punchy call-to-action

Make sure you write a call-to-action that's likely to add value to your content so that it's as punchy as possible in the eyes of visitors. Depending on the content you wish to highlight, here are a few examples below.

• Capturing leads: "Gift for you", "Find me here".
• Discovery call: "Your new income, here", "Telegram group (offered)".
• Promote your limited offer: "Get your 20% off!", "Earn your living online, without creating a business. Click on the link".

The most important call to action (CTA) should be put at the end of your Instagram bio. Once you've introduced yourself and visitors know a little more about your brand, your potential customers will be more likely to respond to your call to action.

To professionalize your ATC and maximize the click-through rate on the URL, be clear and imperative. Start your call to action with an action verb and clearly describe the benefit behind your link.

5/ Insta tags: promote your accounts or content

The clickable link to be introduced in the "website" section is not the only clickable element you can highlight in your IG bio. Some companies create a personalized hashtag, specific to their brand, to optimize engagement. In fact, this strategy allows customers to use them when they highlight a product in their IG post.

This method brings customers together, optimizes engagement and the closeness customers have to the brand. What's more, it's a real boon for the brand, which accumulates Social Proof for free and without doing anything. In short, by inserting your tags in Insta bio, new visitors will be redirected to content generated by your customers.

<6/ Optimize your "website" link with Oh My Bio

Instagram offers you the opportunity to insert a single link in your bio. And what's more, it's at the very bottom of your IG bio. This isn't exactly optimized for a business that wants to maximize the click-through rate on this external link. But our Boostfluence team shares some of its secrets with you in this article. As we saw above, you can use special characters to draw users'eyes to that famous link.

But what if you had the option for that link to host up to 10 custom URLs? You'll see your business's performance on Instagram explode, won't you? OH MY BIO is an extension that makes this possible! This wonderful app generates a link for you into which you can insert 10 personalized links. Promote your products and services, encourage visitors to join your newsletter, watch your latest YouTube video or even read your blog post. In short, this app is an excellent asset for professionalizing your Instagram bio.

Tiny tip: to optimize your URLs, compress them with Bitly. It's a site that allows you to shorten links.

<7/ Highlight social proof

Social proof or "social proof" is an excellent marketing lever to reassure your new visitors. It's a powerful psychological principle that many companies rely on. Indeed, by highlighting your customers' satisfaction and your brand's success, you'll attract even more people.

By using this psychological lever in your biography, you enable people who know little about you to see:

• the number of people you've coached;
• the turnover you've achieved thanks to your method;
• the total amount donated to associations thanks to product sales;
• etc.

8/ Use an original font

To improve the visual of your Instagram bio, use an original font in line with your brand image. This solution helps you easily professionalize your Instagram bio while standing out from your competitors. But that's not all: using this solution, you can also highlight a keyword. However, be careful not to visually overload your Instagram bio to create the opposite effect.

9/ Aérer sa biographie pour améliorer le visuel

There are multiple ways to'aérer votre biographie sur Instagram. Special characters, emojis and line breaks improve the content visible in the bio of your Instagram profile. As you know, on Instagram it's important to focus on a visual that's clean and pretty to look at. So make an effort on the visual of your bio.

<10/ Integrate relevant keywords

Integrate relevant keywords in your bio so that web users find your Instagram account easily during a targeted search. To optimize them, you can even put them in #keyword form so they stand out in hashtag searches. What's more, when you publish your content, use the same hashtags you highlight in your story to optimize the visibility of your profile.

<11/ Add your opening hours

As a local business, you should take advantage of the bio to alert your customers to your opening hours. It's good for the user experience. This solution costs you nothing, and is obviously relevant to your business. In this way, you make life easier for your subscribers. Indeed, they won't need to waste their time doing a Google search to find them.

The goal of a professional Insta bio

If you engage with other Instagram accounts and publish new content regularly to keep your existing followers happy, web users become more likely to visit your Instagram profile. So it's vital for your brand image to regularly update your IG bio. In short, in just 150 characters, your Instagram bio should be able to introduce:

• Who you are?
• What you do?
• Why users should follow you?

But not only that... the marketing aspect in your bio is very important for your brand! That's why you need to convert your visitors into potential customers with a punchy call-to-action.

A quick look at 11 solutions to professionalize your Instagram bio

• Explain who you are and what you do
• Personalize your Instagram bio
• Use special characters, emojis and emoticons
• Write a punchy call-to-action
• Insta tags: promote your accounts or content
• Optimize your "website" link with Oh My Bio
• Promote social proof
• Use an original font
• Aerate your bio to improve visuals
• Integrate relevant keywords
• Add your opening hours