How to optimize your social network monitoring for effective marketing

In today's digital marketing world, presence on social networks has become an essential element for any business looking to get noticed.

Having a presence on social networks, however, is only the first step. To really take advantage of social networks, you need to implement a strategic intelligence strategy.

So, how exactly do you optimize social network intelligence for effective marketing? That's what we'll find out in this article.

Why is social network monitoring crucial?

Social media monitoring, also known as social listening or social media monitoring, is the practice of tracking and analyzing conversations and trends on social networks to better understand and engage your target audience.

Social network monitoring has many benefits for businesses:

• Mastering your e-reputation : Tracking what's being said about your brand on social networks can help you manage your online reputation and respond quickly to negative comments.
• Competitive intelligence : By keeping an eye on what your competitors are doing on social networks, you can detect winning strategies and discover new opportunities for your business.
• Identify new trends: Sector intelligence can help you spot emerging trends in your industry and adapt your marketing strategy accordingly.
• Know the most popular products and services : By monitoring discussions on social networks, you can discover which products or services appeal most to your target audience and what opinions they share on them.
• Prospect : Monitoring social networks can help you identify new prospects and start conversations with them.

{{INTERN}}

How to set up strategic social network monitoring:

Creating a social network monitoring strategy requires careful planning. Here are the steps you can take to set up an effective strategy:

Step 1: Define your objectives

The first step in setting up a social network monitoring strategy is to clearly define your objectives. What do you hope to achieve with your social network monitoring?

Your goals could include improving your customer service, identifying new market opportunities, increasing your online visibility, and many more.

This objective will help you define what information you're looking for.

Step 2: Choose which social networks to monitor

Once you've defined your objectives, you need to decide which social networks you're going to monitor.

This decision should be based on the platforms your target audience uses most. For example, if your target audience is mainly professionals, you may want to focus on LinkedIn. If your target audience is younger, Instagram or TikTok might be more appropriate options.

Step 3: Define your keywords

The next step is to define the keywords you'll use to track discussions on social networks. These keywords can include your brand name, the products or services you offer, the names of your competitors, and any other phrase or term relevant to your business. They'll help you find all the content posted by the users you're targeting.

Step 4: Select a social network monitoring tool

There are many social network monitoring tools available, such as Talkwalker and Boostfluence, which can help you track and analyze social network conversationsin one place.

When choosing a monitoring platform, make sure it can track the social networks you've chosen and that it offers the features you need, such as the ability to follow multiple accounts at once, track mentions receive real-time alerts, and analyze the data collected.

Step 5: Set up your monitoring

Once you've defined your goals, chosen your social networks, set your keywords and selected your monitoring tool, you're ready to start your social network monitoring. Set up your monitoring tool to track social network discussions using your keywords and start analyzing the data it collects.

All this data will then enable you to identify new opportunities and make the best strategic decisions

Step 6: Analyze the Results

Analyzing the results of your monitoring of social networks is a crucial step.

You'll need to take the time to sort through them d'examine the data collected, analyze it and draw conclusions.

The insights you gain from this analysis can help you identify trends, understand the sentiments of your target audience, uncover new opportunities, and much more.

Step 7: Adjust Your Strategy

Finally, once you've analyzed the results of your social network monitoring, you should be able to adjust your strategy accordingly.

For example, if you discover that your target audience reacts positively to a certain type of content, you can try creating more of that type of content in the future. Or, if you discover that your competition is very active on a particular social network, you may decide to focus more effort on that network.

The 3 best social network monitoring tools

There are many social network monitoring tools available, each offering its own features and benefits. Here are some of the best tools you can use for your social network monitoring:

1. Boostfluence

Boostfluence is a Instagram automation tool designed for influencers, agencies, merchants, startups, freelancers and artists. It aims to make Instagram community management easier by automating actions, saving users time and increasing their engagement and subscriber base.

With Boostfluence, you can automate interactions with thousands of target accounts every day, making it easier to grow your audience organically. You can also schedule posts and stories, contributing to a more regular presence on Instagram.

Boostfluence also provides detailed performance analyses of your Instagram accounts, including recommendations for increasing reach, engagement and sales. It also enables real-time evaluation of advanced statistics such as likes, active followers, comments, etc.

2. Talkwalker

Talkwalker is a social media monitoring tool that lets you track, analyze and respond to conversations on social networks, blogs, forums and other online media. It helps you understand what people are saying about your brand, products or services, and gives you an overview of your online presence.

Talkwalker monitors over 10 million content sources in over 187 languages in real time. It uses artificial intelligence to analyze conversations and trends, and offers features such as influencer detection, sentiment analysis, and engagement mapping.

3. Hootsuite

Hootsuite is another popular social media monitoring tool. It lets you manage all your social media accounts from a single dashboard, schedule posts, respond to comments and messages, and track conversations and trends.

Hootsuite also offers detailed analysis of your social media performance, including charts and reports that you can share with your team. It also syncs with other digital marketing tools such as Google Analytics and Salesforce to give you a complete view of your online presence.

How to analyze the results of your social media monitoring strategy

Once you've started monitoring social networks, the next step is to analyze the data you've collected. Here are a few steps you can take to effectively analyze the results of your social network monitoring:

1. Assess the volume of mentions

One of the first things to assess is the volume of mentions of your brand, products or services on social networks. A high volume of mentions may indicate high visibility and brand awareness, while a low volume of mentions may indicate the opposite.

2. Analyze sentiment

Sentiment analysis involves determining whether mentions of your brand, products or services on social networks are positive, negative or neutral. This can help you understand how your target audience perceives your brand and identify areas where you can improve your brand image.

3. Identify trends

Identifying trends can help you discover what topics are most popular or most discussed in relation to your brand, products or services. This can give you ideas for new marketing campaigns or new products or services to develop.

4. Examine geographic reach

Examining the geographic reach of mentions of your brand, products or services can help you understand where your target audience is and where you should focus your marketing efforts.

5. Analyze share of voice

Share of voice is an indicator that allows you to compare your visibility with that of your competitors. By analyzing your share of voice, you can position yourself in your market, identify the most mentioned competitors, and understand their good communication practices.

Conclusion on social network monitoring

Social network monitoring is a crucial element of any effective digital marketing strategy. It enables companies to understand their target audience, monitor their online reputation, keep an eye on the competition, identify new trends, and much more.

With the right objectives, the right social networks to monitor, the right keywords, the right monitoring tool, and good analysis of the results, you can optimize your social network monitoring for effective marketing.

If you need help setting up your social network monitoring strategy, don't hesitate to call on professionals such as Boostfluence. This Instagram automation tool, can help you manage and grow your Instagram account, saving you time and increasing your engagement and subscriber base.