Communication objective: How to optimize your message for concrete results

Communication goals are essential to the success of any business, as they help to guide and measure communication efforts.

In this article, we'll look in detail at the different aspects of communication goals and how to use them to optimize your communication strategy. We'll also discuss how Boostfluence can help you achieve your communication objectives and develop your online presence to attract more leads.

What'is a communication objective?

A communication objective is a specific goal you wish to achieve through your communication efforts.

It could be to increase brand awareness, improve your company's image or promote a new product. Communication objectives are generally qualitative rather than quantitative, meaning that they focus on improving perceptions and attitudes rather than achieving specific numbers.

Communication objectives are closely related to marketing objectives, which are usually quantitative and focused on specific business outcomes, such as increased sales or the acquisition of new customers.

Communication objectives support and complement marketing objectives by addressing the psychological and emotional barriers that may prevent a person from taking action.

The 3 main objectives of communication

Communication has 3 main objectives:

1. Image

This involves improving (or changing) the image of your company or product. This is the affective message.

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The affective message must arouse the consumer's interest and desire. To achieve this, you need to work on your image, helping it to evolve or change. The aim is to develop the consumer's pleasure; but also his desire to possess by playing on the register of emotion.

2. Notoriety

The aim is to raise the profile of your company or product, making it known to as many people as possible. We call this a cognitive message.

The cognitive message focuses on raising awareness of the brand, the product, the company, the communication object in general. The aim is to let people know that you exist by informing them about the product, its advantages, attributes, qualities and values. To do this, you need to arouse the attention of an interlocutor.

Notoriety can be spontaneous or assisted, depending on the degree of knowledge the consumer has of the brand.

3. Behavior

This involves changing the behavior of the receiver of your communication object. This is called the conative message.

The message focuses on action, on "getting people to act". The aim is to make it easier to take action by advertising the message conveyed. In this way, it's possible to increase market share in terms of volume or value, and boost sales.

It can also be about getting people to try the product to encourage repurchase, thus working on loyalty, generating traffic on a website or encouraging them to participate, share or speak out. This is surely one of the most common aspects of communication.

Why define objectives for your communication plan?

The objective is to integrate consumer behavior. Most of the time, communication objectives are defined to meet a marketing objective, i.e., a commercial challenge.

In this case, the aim is to remove obstacles so that the consumer adopts a favorable attitude towards the product. A strategic communication plan is designed on the basis of communication objectives.

The objectives of an advertising campaign are to meet previously determined communication objectives in order to properly choose the communication channels, media and non-media actions that will be implemented.

The Jackobson model or communication model can be effective in determining the'sender - receiver - message in communication.

How to properly define your communication objectives?

To succeed with a communication campaign and therefore a communication strategy, it's vital to clearly define your objectives beforehand. To do this, you need:

• To jointly determine marketing and communication objectives. The latter are intended to respond to the former.
• Check that the problem to be addressed by the communication is in line with the objectives set.
• Know your product perfectly, its market position in relation to the competition.
• Clearly identify the three communication objectives and their stakes in order to appeal to the target.

In addition, it's essential to identify priority and strategic objectives, as they favor the implementation of communication actions, in order to reach the target with relevance. Don't neglect any of the three communication objectives. Each is important, even if there may be priorities. The impact is strategic for future communication actions and the communication plan.

How Boostfluence can help you achieve your communication objectives

Boostfluence is a d'Instagram automation software designed for influencers, agencies, merchants, startups, freelancers and artists. It aims to make Instagram community management easier by automating actions, saving users time and increasing their engagement and follower base.

The software promises an average 250% growth in your Instagram account and offers three main services: development, management and analysis of your Instagram.

Develop your Instagram

Boostfluence automates interactions with thousands of target accounts every day, making it easy to grow your audience organically. It allows you to schedule posts and stories, contributing to a more regular presence on Instagram. This can be compared to a like generator.

Manage your Instagram

Boostfluence cuts your workload in half by scheduling publications, stories and albums across all your Instagram accounts. It also lets you view these posts on an interactive calendar, providing an overview of your activity on Instagram.

Analyzing your Instagram

Boostfluence provides detailed analytics on the performance of your Instagram accounts, including recommendations for increasing reach, engagement and sales.

It also enables real-time evaluation of advanced statistics such as likes, active followers, comments, etc.

Using Boostfluence, you can optimize your communication strategy and more easily achieve your communication goals on Instagram.

Conclusion

The communication goals are essential for guiding and measuring your communication efforts. By understanding the three main communication objectives and integrating them into your strategy, you can improve the effectiveness of your communication actions and support your marketing objectives.

Boostfluence can be an invaluable tool to help you achieve your communication objectives and develop your online presence. By taking advantage of the features offered by Boostfluence, you can automate your actions on Instagram, save time, increase engagement and attract new followers to finally succeed on Instagram.

FAQ on communication goals

What are the 4 goals of communication?

The four objectives of communication are:

1. image
2. awareness
3. behavior
4. and action.

Each of these objectives plays an essential role in a successful communication campaign.

The objective of image is to improve or change the perception of your company or product, by creating an affective message that arouses interest and desire in consumers.

The notoriety aims to increase the visibility of your company or product, by informing the target audience about your brand, values and attributes.

Behavior aims to change the behavior of the recipients of your communication, prompting them to act in a specific way, whether by making a purchase, visiting your website or participating in a specific action.

Finally, action seeks to facilitate the move to action and achieve tangible results, such as increased market share or customer loyalty.

What are the 7 principles of communication?

The seven basic principles of communication are:

1. the sender
2. the receiver
3. the message
4. the channel
5. the code
6. the context
7. and feedback.

The sender is the one who sends the message, while the receiver is the one who receives it.

The message is the content of the communication, which can be verbal, non-verbal or visual.

The channel is the means by which the message is transmitted, such as television, radio, social media, etc.

The code refers to the system of signs and symbols used to encode and decode the message.

The context encompasses the setting and circumstances in which the communication takes place.

Finally, the feedback is the response or feedback received by the sender, which enables the communication to be adjusted and improved.

How to determine communication objectives

To determine communication objectives, every step is important. It's essential to start with a thorough analysis of your business, your target market and your marketing objectives.

You also need to consider the context in which you operate and the potential barriers to communication.

Then, clearly identify what you want to achieve with your communication, whether that's increasing brand awareness, promoting a new product or inspiring consumers to take action.

Set specific, measurable, achievable, relevant and time-defined objectives (SMART) to guide you along the way.

Finally, regularly evaluate your communication objectives, adjust them if necessary, and use analysis tools to measure your progress.

What are the 3 main types of objectives that any communication campaign must meet?

Any communications campaign must address three main types of objective:

1. the cognitive objective
2. the affective objective
3. and the conative objective.

The cognitive objective concerns awareness and information. It aims to raise awareness of your brand, company or product, as well as informing your target audience about its features, benefits and values.

The affective objective aims to arouse positive emotions in consumers, develop an appealing brand image and establish an emotional connection with your target audience.

Finally, the conative objective aims to encourage consumers to take action, whether by making a purchase, signing up for a newsletter, visiting your website or sharing content on social networks.

These three objectives complement each other and must be taken into account in any communications campaign to achieve optimal results.