Nano influencer - Influence for everyone

So you're wondering how to become a nano influencer? Well, you've come to the right place!"

In this article, you'll find everything you need to know about nano influencers. Whether it's the criteria to be considered as such, the differences with micro and macro influencers and how to become one, you'll find all your answers in this article.

Becoming a nano influencer, the basics to succeed and stand out

If however you don't have time to read this article, don't waste time and start right now at develop your Instagram community

What's a nano influencer?

Nano influencers are the new flagship recruits of influencer agencies. But first, what is a nano influencer?

You're almost certainly familiar with classic influencers, who promote brands on their social networks for a fee. If not, I invite you to read this article to know what an influencer is.

Well, nano influencers have exactly the same objective (influencing their community), but on a smaller scale. To give you an idea, on Instagram, we consider someone to be a nano influencer when they have less than 10,000 followers (i.e. more than 40% of instagram users).

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However, this isn't the only criterion for being considered a nano influencer with brands. Indeed what companies are looking for when working with these people is a strong commitment from their community. The average engagement rate of a nano influencer is therefore 7% versus 3% (or less) for a classic influencer.

To give a clear definition of a nano influencer, it's a person followed by fewer than 10,000 followers, with strong engagement from their community (>6%) with whom they promote brand products.

The differences with micro and macro influencers

Unlike micro and macro influencers, who compared to nano influencers are superstars, these still have their advantages for attracting brands.

In fact, a nano influencer represents a smaller bang (even free in some cases), their community engagement is 2 to 3 times higher and their conversion rates are much better. Now you understand why there are more and more of them and in every field, making them the most accessible influencers for brands.

Contrary to micro and macro influencers, who offer very high visibility thanks to their community, but achieve much lower engagement and conversion rates. They remain, however, the most coveted for partnership requests, thanks to their large number of subscribers, which makes them difficult to reach.

Why become a nano influencer?

The motivations for becoming a nano-influencer are varied, and some even become one in spite of themselves, but one of the primary motivations generally remains monetary gain.

In fact, when influencers promote a brand on their account, this can be remunerated. As remuneration is highly variable, they can still earn additional income by posting "a simple photo".

There are also other remuneration systems such as sending free products, community sharing or setting up discount coupons for the influencer's subscribers. To find out more about influencer remuneration, I invite you to visit this dedicated article: How much does an influencer earn?

The second motivation for these nano-influencers, is simply the pleasure of collaborating with brands and the recognition brought about thanks to this. It may seem trivial to some, but it's a real satisfaction to be recognized as an influencer and to be asked by brands to collaborate together. It's a reward for the work already done in gathering your community of a few thousand people.

How to become a nano influencer easily

Now you're probably asking yourself, "how to become a nano influencer?", but be warned, we didn't say it was accessible to everyone or even easy. The competition is tough and you'll have to work to succeed in getting noticed by brands.

But to help you achieve this goal, here are a few tips. Please note, however, that these tips are basic tips and don't represent all the work you'll need to do. If you want to achieve this goal as quickly as possible, we recommend taking an Instagram training to become an influencer.

<1- Define your account's theme and style.

Start by knowing what field you specialize in and what you want to share with your community. To do this, propose content about your passions or regular hobbies, for example.

But it won't be enough to love playing sports on Sunday mornings, to be recognized in your field. The people who will succeed in gathering a real community are people who live for their passion on a daily basis. Just look at a few examples of today's nano-influencers.

Also make sure you offer a beautiful instagram feed.

2- Post quality content

This is a golden rule of the platform, you must propose quality content for your community to interact with and your engagement rate to be as high as possible. To do this, read up on how to make beautiful instagram photos.

You need to offer content adapted to your community according to the theme of your account and make sure it's of the highest possible quality.

3- Boost your Instagram account

You have the opportunity to accelerate the development of your community, thanks to the automation of your account. Tools like Boostfluence, will allow you to automatically perform actions with a targeted community, increase your visibility on the platform and get new subscribers engaged on your account. Discover the best instagram bot for free right now.

4- Use Instagram stories

Stories are ephemeral videos that only stay on the platform for 24 hours. So you might be wondering why post any if they only remain available for 24 hours?

Well, because it allows you to engage your community even more and show your daily presence on the social network. So don't forget them and share quality content with your followers. You can also use Instagram stickers to boost your engagement.

This tool can also be used during your next collaborations with brands.

5- Use instagram hashtags

We can't say it enough, but using hashtags is essential to grow your Instagram account as quickly as possible. They will allow you to show off and reach a targeted community that potentially has the same interests as you. Whether that's potential new followers or brands you could collaborate with.

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Why collaborate with nano influencers?

1 - Nano influencers have the highest engagement rate of all influencer types.

Brands are increasingly choosing to work with nano influencers because their communities have high engagement rates across all social networking platforms.

The higher the engagement rate, the stronger the link between creator and audience, and the higher the conversion rate. Instagram users place great importance on the opinions of these nano-influencers and trust them.

You are therefore more likely to sell your products via a nano-influencer's post than a macro-influencer's.

2 - The ability to engage hundreds of consumers.

In contrast to traditional influencers, who are paid by brands to influence their community, nano influencers receive no money, but a free product in exchange for sharing their personal opinion about it on social networks or with family and friends.

Nano influencers are not professional designers. So when they publish content about products, they are often seen as more credible. They are true ambassadors of your brand whom their followers trust.

As nano influencers are unpaid, brands can hire hundreds of them for a single campaign, with the same budget they would spend on a few traditional influencers.

3 - Numerous content generated by nano influencers.

The content created by nano influencers is called UGC (user-generated content). Consumer-generated content includes reviews published on product recommendation platforms or on a brand's website, posts on social networks, blog articles, etc.

The benefits of UGC? This type of content represents great value in the eyes of followers and consumers. 79% of them say that publications created by other online users influence their purchasing decisions.

It's common to consult customer reviews before buying a product from an online store, or to look at photos of a hotel or restaurant on social networks before booking.

By engaging nano influencers for marketing campaigns, brands ensure they have quality content such as images, videos and reviews that they can then use in a communications campaign to increase conversion rates.

4 - Competitive advantage.

Most brands underestimate the potential of nano influencers due to their sparse communities. Those that choose to work with them can use this strategy to gain a competitive advantage.

In most cases, brands won't find competing ads on nano influencers profiles. It's likely that the content they create about a brand will be the first ad on their account.

How to find nano influencers

Ready to get started? Here's how you can find nano influencers to promote your brand:

Consult Instagram

Instagram is the land of influencers, so it makes sense to start your influencer search there. Let your customer persona inform the hashtags and accounts you need to keep an eye on'this will indicate to the influencer that you're on the right track. This will tell Instagram's algorithm to proactively suggest more accounts like the ones you should follow.

Instagram works particularly well with perfectly crafted, visually appealing content, so make sure you already have good content for an audience to engage with. You should also look at nano influencers who have the best content creation skills, and whose style matches your brand's persona.

It's always a good idea to use the help of a email finder to generate the influencer's contact details as soon as you find them, making it easier to get in touch.

Search using relevant hashtags

Hashtags can do a great job of helping to find nano influencers, provided you can find the right ones.

Instead of searching for #nanoinfluencer hoping to find a good one, you can look into the hashtags that top influencers use to advertise similar brands.

Then you can follow all relevant hashtags and start looking for posts that match your brand's image to find influencers, and rank them by size.

Although this technique can be quite time-consuming, it's also a great way to find niche markets and the good nano influencers to advertise to.

Use an influencer search tool

The influencer search tools are designed to help users and influencers find each other easily. These platforms often have large databases of influencers and make it easy to sort relevant profiles using multiple data points.

You can usually sort them by audience size, making it as easy as possible to find the nano influencers you need.

Influencer tools can also help you find influencers on multiple channels (such as tiktok or youtube), allowing you to diversify your reach without breaking the bank.

Use a social media competitor reporting tool

It's always a good idea to keep an eye on what your competitors are doing and learn from their social network marketing efforts.

The best way to do this is to use a competitor reporting tool on social networks. This can help you locate nano influencers, and give you the information you need to develop the communication strategies you need.

These marketing tools, allow you to identify and track your competitors, analyzing their marketing efforts with unlimited graphs and reports. These can help you identify the social media trends they're capitalizing on, and find the nano influencers most relevant to them.

Attend industry-related events

in-person events are a great way to expand your portfolio of influencers with like-minded people.

Conferences, meetups, networking dinners and other events often bring together a variety of people who work in the industry. Be sure to keep an eye out for potential nano influencers both in the crowd and as speakers or special guests.

Attract influencers with compelling content

Compelling content isn't just for generating leads, it can also help you attract the influencers you need.

You can offer guest posts to editors of nano-influencer blogs and develop content specifically for their audience while building a good relationship with them over the long term. You can also focus on creating quality content with the help of a social media management platform to develop content optimized to attract the influencers you're looking for.

Conclusion

If you're an individual, you have the means to become a nano influencer quite easily if you're working, and maybe within a few months you'll be able to present yourself as a agency nano influencer to offer your services to brands.

If you're a brand or company, it's in your best interest to favor collaborations with its nano influencers. They're more accessible, more numerous, have a more engaged audience and cost less. Plus, now you know where to find them to work with.