Reel Length Extended to 90 Seconds on Instagram: Master the Format in 2025

Are you looking to master the art of Instagram Reels and fully leverage their impact? You’re in the right place! With Instagram increasing the maximum Reel duration to 90 seconds, creators have more flexibility to craft engaging and innovative content.

Instagram has revolutionized the visual content landscape, and Reels have become the go-to format for creators to showcase their originality through short, dynamic videos. By combining Reels with automation tools like Boostfluence, businesses, influencers, and agencies can:

• Save time with automated management.
• Grow their audience organically.
• Optimize performance with advanced analytics.

These innovations have sparked the interest of over 300,000 people, who, thanks to automation solutions like Boostfluence, have been able to optimize and analyze their actions, save time and grow their subscriber base organically.

Whether you're a merchant, freelancer, agency or influencer, controlling the duration of reels Instagram thanks to advanced analysis and management tools like those offered by Boostfluence, can contribute to a more regular presence and exponential growth on the platform.

Discover how to maximize the impact of your reels and engage your audience like never before!

What Are Instagram Reels? A Quick Refresher

Before we go any further on Instagram reels and their duration. Let's do a quick recap of what they are and what they're for.

Instagram reals, an integral part of the Instagram app, are the preferred video format for those looking to create viral content on this fast-growing platform.

Created torival TikTok, this format has rapidly gained in popularity, becoming a must-have for those wishing to maximize their visibility.

{{INTERN}}

But for an Instagram reel to go viral, it needs to be:

• Information-rich and entertaining
• Be captivating from the first few seconds
• And published at the right time to get maximum engagement in the first few minutes.

If you put these 3 criteria together you have every chance of your real becoming popular and boosting your visibility.

In this process, choosing the right video length for your real can also greatly influence your results.

Mastering the art of Instagram real is essential for anyone wishing to maximize their impact on this competitive social network.

Learn how to fully exploit this feature to reach a wider audience!

What Is the Maximum Duration of an Instagram Reel?

In 2025, Instagram Reels can last up to 90 seconds.

This duration has evolved over time as Instagram adapts to compete with TikTok:

• Initially, Reels were capped at 15 seconds.
• Later, the limit was extended to 60 seconds.
• Today, creators can enjoy up to 90 seconds of video length.

The idea always being to compete with Tiktok by adapting to its video format.

If you, the creators and users of reels, aspire to share longer video content, Instagram's IGTV format remains a viable option.

You can record and publish your multi-part videos in stories or in a dedicated tab on your home page, helping to attract more people to this new section of the app.

It's also possible to share your reels via e-mail, WhatsApp, and other platforms, by clicking on the appropriate icon.

With these innovations, Instagram may soon offer a maximum reel duration of up to 10 minutes, adding even more flexibility and options for all users wishing to interact and collaborate on this fast-growing social network.

Should longer reels be created to maximize engagement?

So, should longer reels be favored to maximize follower engagement on Instagram? It's essential to note that having the ability to create reels of up to 90 seconds, as announced by Instagram in 2022, doesn't necessarily mean you have to create content of that length.

Some reels are effective precisely because they're short, concise and striking. So you need to consider this factor when creating your content.

The Instagram algorithm evaluates the quality of'a reel based on various criteria such as:

• Viewing time
• Number of views
• Likes, comments and shares (especially in the first few minutes or hour after publication)

And as you'd expect, the duration of your reel will directly influence these factors.

For example, a short format can encourage platform users to watch the video multiple times, boosting visibility and attracting more visitors to your account.

You may also note that longer content may prove less effective at holding the audience's attention over its entire duration.

If you find it complex to produce a quality video edit capable of maintaining your audience's engagement, favor short, punchy videos instead. In all cases, remember the 3 tips mentioned earlier in this article. They are essential for building and maintaining interaction with your subscribers.

The optimal length of your reels will depend on the punch of your content and what you want to share with your audience.

Feel free to refer to our dedicated article for more tips on instagram reals.

Conclusion on the length of Instagram reels

The maximum length of a reel is 90 seconds, but you don't need to use it all to create a real that works. This maximum duration could increase in the future.

The idea should remain to create the best content for your audience and to publish at the right time to engage your followers.

The creation of your content should not be based on a maximum duration of real. Favor quality over quantity or duration.

With Boostfluence, optimize these aspects, analyze your performance in real time, and adapt your strategy to increase your visibility and engagement.

If you apply all these tips, your real Instagrams will know how to stand out, boost your visibility and bring you more followers.