8 tips for perfectly managing your Instagram followers

How do you find your subscribers? How do you engage your subscribers? How do you build loyalty and turn your followers into potential customers or ambassadors?

It's always nice to see those alerts indicating that your Instagram account has just received a new follower. While this feeling is very satisfying, it can be complicated to know how to effectively manage your Instagram account so you don't lose this new audience.

Don't let it throw you off your game. As your account manager, you want to continually see new subscribers interacting and engaging with your Instagram account. Whether it's a gorgeous visual theme, great videos or quality images, the user has been led to your account.

Now, your job is to manage your account and effectively engage with your new audience so that they continue to receive and interact with your content. Whether you're already up and running or just starting out, follow these nine tips for effectively managing your Instagram community:

1. Publish only your best Instagram content

It's not necessary to publish every photo or video you take on Instagram. To build a brand reputation, try to publish only your best content. Therefore, if you want to know where to publish that amazing video you just recorded, think Instagram first.

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Why?

The reason is simple, the engagement rates on Instagram are 20 times higher than Twitter content and 15 times higher than Facebook. This means you're more likely to engage and create friendships with your audience on Instagram than on other networks.

If you publish only the highest quality content, your chances of converting "followers" into "loyalists" are much higher. And high quality might just mean that your content is well-edited, interesting and relevant.

Urbanoutfitters is a great example of this:

2. Create an Instagram community

Good management of your Instagram followers allows you to create a tight-knit community of loyal users. These followers are your most valuable help in promoting your account. After all, the first source of trustworthy advertising is recommendations from family and friends.

An effective Instagram community not only engages its followers, but also encourages them to share or tag others in their content. On some Instagram accounts you'll find hundreds, even thousands of comments on almost every piece of content.

In fact, these accounts do one or more of the following in each of their posts:- Create a debate in the comments- Publish highly shareable (often humorous)content- Talk about the latest news

And this and also applicable in your field. You too can create a community by engaging your usersas soon as possible. Simply asking people to tag a friend or leave a comment can be the effort needed to create a community.Discover how to make engagement with your publications more active.

If your subscribers are heavily involved in your industry, start the conversation by asking questions in your caption. Ask users to make a decision, encourages: sharing, tagging and participation.

3. Analyze your community and its motivations

Building a community is important, but it's necessary to know who you're bringing together. To do this research your Instagram users and look for things like your subscriber's gender, age, income, education, interests, location and status. These demographics provide a better understanding of who's following you, and who you should be targeting for the future.

Knowing who you're targeting on social networks is essential to being able topublish the most engaging and relevant content possible. This will also serve you well when parameterizing your Boostfluence modules to optimally target your future subscribers.

4. Know what content resonates

Once you knowyour target community, it's time to knowwhat content appeals to them. Do your subscribers like the videos? How engaged are they? Keep in mind that no two audiences are the same.

The best way to find out what your audience likes is to do a content analysis. This will give you a good idea of your most engaging posts and help you develop a betterInstagram content strategyfor the future. Trying to please all your Instagram followers is almost impossible. The goal is to share content that resonates with as many as possible.

To get started, create a spreadsheet to dissect and analyze your current content. Mark columns with strokes that provide more detail in your posts. For example, measure things like:

- The length of your caption (number of characters)- the type of content published (video or photo)- Was your brand mentioned?- Did the caption contain a call to action?- What filter was used- Were hashtags included?- Was there a geolocation

Some of these benchmarks may not match every account, but doing some investigative work on your most successful content will help greatly.

5. Try out Instagram's new features

Once you know the few details about what content your audience likes, you should have a better understanding of what to post. However, some of the new features on Instagram could help you build greater relationships with your followers.

Features such as stories, Instagram lives or swipe-upsshould be used to diversify your activity on Instagram and show a new kind of content to your community.

Direct posting is more raw and less edited than photos in your feed. So make sure you have a reason to publish this content. The last thing you need to do is add a bunch of stories that ultimately have no connection to your content strategy.

6. Be easy to find and recognize

Your Instagram content needs to be easily recognizable and shareable. Now, with over 600 million active users, you need to make sure you get as much visibility as possible.

Maybe a user found your profile via the explore feature and liked your content without following you. Reappearing in front of that user or being easily found can help you turn a follower into a follower.

It's recommendedto optimize your Instagram profilein order to gain visibility and be searchable by anyone looking for your account. 86% of the world's top brands have an Instagram account. Make sure your username is simple, short and easy to find in Instagram's search functions. The competition keeps getting bigger, discover how to stand out with your Instagram bio

Discover here how to change your Instagram username

7. Create notoriety with hashtags

Hashtags are one of the best ways to centralize and even grow your account. Using hashtags creates exposure when you use generic terms such as #winter, #staywarm or #cozy.

Brand hashtags, however, create a space for you and your brand followers to post content. The majority of major brands use a common hashtag on the majority of images and videos they post to engage followers.

This'is one of the best ways to manage followers to your account without looking too invasive.Discover how to use your Instagram hashtags well

8. Monitor your comments

One of the most important aspects ofmanaging your Instagram followers is being active in your comments. When a subscriber takes the time to leave a comment, the worst thing you can do is let it go unnoticed. Pay attention and respond.

As your Instagram account grows and you receive more comments, it's hard to manage everything within the Instagram app. And this is even more difficult for agencies or brands that manage multiple profiles.

Actively tracking your comments is an overlooked benefit: it lets you know more about your most active followers. If you notice that a correspondent tends to reply to all your messages, contact them to offer a special promotion, send them a gift or simply chat with them. He'll be all the more invested.

If you can make your audience feel heard and appreciated,managing your Instagram followers becomes much easier.

Start building your base

It all starts with that one person who follows your brand.Building, managing and maintaining a base of good followers has obvious benefits. When you increase subscribers' trust in your brand, you're more likely to see these users turn into customers or "followers".

Always remember to engage and create a real following through good content and customer interactions.