7 Hacks to build loyalty in your Instagram community

To perceive on Instagram and acquire a loyal is engaged community, it's not enough just to be authentic and transparent with your community. While these are necessary qualities to be appreciated by your community, these great human qualities are not enough on this social network. The real question you need to ask yourself to continue adding value to your community, is this: "why does my Instagram community follow my content and not someone else's?"

How do you engage your community? By what means can you engage your community on Instagram?To engage your community, you're going to have to understand the nuts and bolts of engagement on social networks. The more your Instagram community interacts with your content, the more you'll be able to develop strong bonds of friendship with them. In this article, we share with you 7 hacks to build community loyalty on Instagram.

<1/ Be active regularly

By being regularly active on your Instagram account through content publication, you get your community used to a daily appointment. Over time, your fanbase will get used to seeing your posts and stories in their news feed. In their eyes, your content will become an unmissable routine, and your audience will come back for more. What's more, you'll get well-maintained relationships, especially with quality content that generates interaction!

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Whether it's through your principles, your story, your beliefs, your values or your services, your community easily interacts with your Instagram posts. What's more, by being regularly active, you'll increase your number of followers. But not only that, you'll especially retain them over the long term by creating a kind of addiction thanks to your unique content.

Certainly, being regularly active requires you to devote a lot of time to researching content, publishing and interacting with your followers after you've posted. To help you develop your Instagram professionally, our Boostfluence automation and management tool, helps you get organized and save time. In short, Boostfluence lets you focus on the tasks that really matter when it comes to retaining your community on Instagram.

<2/ Interacting with your community

Interacting with your community is perhaps the most logical action when it comes to retaining your community. Indeed, if communication only goes one way and you don't create any closeness with your fanbase, people will go to see the content of an Instagram account that truly considers its community.

Remember that it's thanks to your community that you exist on Instagram. Without it, companies and content creators wouldn't enjoy being active on this social network. Then, the functioning of a social network is largely based on communication, exchange and interaction.

Take the time to interact with your community when they comment on your new publication. To respond to their private messages individually or collectively by sending them a message in story.

This will show your community that you take the time to read their posts and that, above all, it's something you enjoy. Show them that they're important to you, that their opinion counts and that it's beneficial to bring them ever more qualitative content.

Moreover, with Boostfluence, you already have all the cards in hand to plan all your content several weeks in advance. This gives you peace of mind to serenely engage with your fanbase.

<3/ Making Instagram lives

Speaking of weekly appointments, you can do a poll in story to ask your community which day is most convenient for them to make an Instagram book with you. Doing Instagram lives to build fanbase loyalty is a great solution.

Tackle a different topic each week. Call on a special guest to discuss a topic close to your heart, respond to your followers' comments during the Instagram live. Insta lives are the best option for engaging your community and spending quality time with your followers. Doing Insta lives on a regular basis ensures that you'll establish links with your fanbase.

Once again, with Boostfluence, you can plan each week to promote your future Instagram live. By scheduling your stories in advance or even your posts related to the topic you'll be covering on your Instagram live. Boostfluence is much more than an automation tool, it's a planning and management tool that takes you to the next level.

<4/ Create polls in story

You're beginning to understand that to build a loyal community, you need to constantly interact with your fanbase. And to do that, Instagram provides you with tools like the various thumbnails that let you create polls.

On Insta, interaction thumbnails let you engage directly with your fanbase. In addition to being among the best engagement tools, story polls help you get to know your daily followers better. The more you get to know your community, the more you can create relevant content that drives engagement.

5/ Rewarding your fanbase's loyalty

Who doesn't love rewards, gifts or little touches? Many brands and influencers growing on Instagram have clearly understood that rewarding their fanbase's loyalty is beneficial in the long term.

Create contests for your Instagram community

Contests have become the ultimate method for building community loyalty and attracting the attention of as many users as possible on Instagram. With some influencers having given away over €100,000 in freebies to their followers, you can use contests for a number of reasons.

• Increase your follower count.
• Fidelize your community.
• Create a huge amount of engagement.
• Sell your products and services.

Organizing a contest requires a lot of time and a certain planning methodology. Let's say Instagram users have a week to enter the contest. With Boostfluence, you can schedule the publication of a story, every day at a specific time, right up to the contest date. With Boostfluence, be sure to regularly repost your community in story to get them to enter your contest and have a chance to win a giveaway.

Give them coupons

The most popular rewards are, of course, promo codes. They help boost sales, but also show your community that you know how to thank them. Your subscribers will feel lucky to receive this offer. Then, knowing that you share exclusive discounts from time to time, they wouldn't dare unsubscribe from your account. And yes, on Instagram too there are raptors who take advantage of your generosity!

6/ Take the time to answer their questions

Take the time. That's perhaps the phrase to remember in this article for properly building loyalty in your community. It's by taking the time to create relevant content, reply to all comments, answer as many private messages as possible, repost certain DMs in stories, etc., that you guarantee yourself a loyal and caring community.

By offering your fanbase small attentions, you're putting all the chances on your side that they'll adore you and want nothing more than to pamper you! In the end, you only reap the benefits of the seeds you sow. By taking care of her, she'll take care of you in return.

7/ Share their content in your story

You're monetizing your Instagram account and offering services or products to your community? Your community regularly notifies you in their story sharing the benefits of your services or products? Make the most of it and repost their content in your story! In addition to giving you a great deal of credibility regarding the usefulness of what you offer, your community will be delighted to be an integral part of your brand.

Without your customers, your brand wouldn't exist. What could be better than sharing their experiences with your products or services and making your community members want to become customers? What's more, sharing your community's content in stories is a real marketing strategy for building community loyalty. To take it a step further, you can even create an album in your permanent front-page story to showcase all your customer feedback.

Conclusion of the 7 hacks to build community loyalty on Instagram

• Be regularly active.
• Interact with your community.
• Make Instagram lives.
• Create polls in story.
• Reward your fanbase's loyalty.
• Take the time to answer their questions.

To put your focus on community engagement and loyalty, work hand in hand with our Boostfluence planning tool.This saves you time that you can devote to exchanging with your community. The more you get to know your community, the more you'll be able to plan relevant posts and thus take time to develop your communication strategy and respond to their comments.