Why am I losing Instagram followers and what can I do about it?

I lost followers on instagram how to do? Why am I losing followers on instagram? Find out why you're losing instagram followers.

If you're looking for why you're losing followers and what to do about it, you've come to the right place.

Here we give you all the reasons that may be behind your loss of followers. And above all, we explain how to compensate for it, whether by using a tool such as Boostfluence or more traditional methods.

Are you ready? Here we go.

Losing Instagram followers, why does it happen?

You've managed to increase your Instagram followers. You've spent hours (days, weeks and months) working on your account, but they're gradually unfollowing and you're seeing your follower count drop?

You've read all our articles reminding you to check your best times to post on instagram, how to use hashtags, and more and you're doing all that, but your Instagram follower count keeps dropping.

You post an image in the evening.... And when you check your progress overnight, you've jumped back again and you're losing instagram followers. Frustration. Anger. Sadness. Madness.(Throw the phone out the window.)

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Are you wondering why am I losing instagram followers? How can your account grow if you keep losing instagram followers?

Here's how to stop having losing instagram followers. But the most important thing to know is whether they, or you, need to make some changes to your Instagram account to stop losing instagram followers.

Why am I suddenly losing instagram followers?

There's an explanation for this, Instagram frequently and massively deletes from its platform. In this case, the fake accounts that were following you, so your number of followers has dropped. So it's not your fault, and there's not much you can do about it.

The aim of instagram being to limit the sale of followers or likes and therefore fake accounts as much as possible. Hence the importance of your account being as authentic as possible to avoid being one of the batch of deleted accounts.

In one way or another, you may have been followed by a poorly managed account and you'll probably notice a drop if Instagram has carried out a purge. (If you've been buying followers, you're in for a shock too! You'll find that most of the accounts you've bought also fall into this category. So your popularity can take a dive overnight).

Here's some content about buying followers.

In that case, you couldn't have done anything here. That's them.

Let's now look at 6 tips to compensate for this loss of followers.

6 tips to compensate for this loss of followers:

If you want to remedy this loss of followers that you can perceive on your account, or simply develop your Instagram account a little further. It's time for you to take action!

Boostfluence is a automation tool that offers you the opportunity to grow your community in a automatic way, without making a followers purchase.

By automating your instagram account, you'll be able to reach and discover thousands of people. All likely to be interested in your account. You can interact with hundreds of accounts per day and they will check your account, resulting in a potential follow.

However, our tools can't stop your followers from unfollowing. The fact is, there's a billion reasons why someone might stop following you on Instagram. But we can help you gain more followers than you lose.

If you notice this loss starting to happen, here are the reasons why it could be your fault and our solutions to remedy it.

1. Take care of photo quality so you don't lose instagram followers:

Spreading poor-quality images is the quickest way to lose followers on instagram.

Is this photo too dark? Blurry? Or totally out of context with your account? Even if you have strong emotional ties with your audience, if this photo doesn't measure up, it needs to go.

It can be tempting to "post in the moment". But it's prohibitive if you use Instagram for professional reasons, for a specific purpose and are competing with millions of other accounts on the fastest-growing visual platform. You'll need to maintain a premium account.

There are plenty of editing tools to help you present your images in a pro way. We recommend Snapseed.

2. Limit Instagram promotions:

Instagram is a community, so if you're an account that doesn't constantly participate in the community and post after post is "BUY MY CANDLES!". Your community may be getting bored and unfollowing.

Take a minute to think about your posting strategy and bring real value to your Instagram community. You'll limit the loss of instagram followers.

Vary the types of posts you make and offer innovative content to your community. They'll be all the more engaged, and your followers numbers won't decrease.

3. Too many posts, kills posts:

Posting too often can be a big drawback and result in a massive loss of Instagram followers.If a news feed displays post after post from the same account, it can be perceived as spam from your community.

We recommend a qualitative rather than quantitative approach. Not least to ensure you're always delivering quality content to your audience. We therefore recommend posting around 4 times a week to ensure recurring, qualitative content.

Over-posting on Instagram also includes cropping your images to create a large grid. Your followers don't want to see 9 small portions of an image. It's boring, frustrating and leads to being quickly disappointed with the account in question.

4. Stay true to your Instagram theme:

Your followers started following you because'they like what you do. You have an interesting visual theme, your images are gorgeous and your followers could probably recognize if it's your post, even before reading your account name.Your Instagram bio describes what you do very well, and your followers are interested in learning more.

And then suddenly, you post an image of your cat licking your fingers. Okay, maybe not that, but something really obscure and different from your usual news. Your audience doesn't connect with your off-topic post and after a little while, they hit the unfollow button and you lose followers.

If you know you want to take your Instagram feed in a new direction, that's fine, but don't forget to be consistent with the direction you take.

5. Write good instagram captions to boost your engagement.

You risk experiencing a loss of instagram followers if they don't feel connected to you. Sure they like your images, but that's only one piece of the puzzle.

Creating captions that interest your audience will help draw them in and introduce them to your story and purpose.

We recommend giving a glimpse of what's going on in your business, showing your vulnerability, what you're working on and injecting your personality into your posts. Sometimes an inspirational quote just won't cut it. The use of stories is also very important.

6. Keep engagement as high as possible.

Your followers have come across your post, liked it and left you a comment, but never heard from you.

Then they scroll down and notice you're not replying to any comments, then wonder if it's worth following you. You're like the distant cousin no one hears from.

We recommend allocating time for your community to engage with you on Instagram. It's essential as part of your instagram management routine. Reply to all comments and DMs to keep your community loyal and avoid losing followers.

You now know how to increase your number of instagram followers and no longer have a reason to say "I lost followers on instagram". It's up to you to succeed on Instagram. The Boostfluence team is here to help.

Bonus: How to See Who Doesn’t Follow You Back on Instagram

When you're losing followers, it's normal to wonder who exactly unfollowed you or who isn't following you back. While Instagram doesn’t offer this feature natively, it’s something many creators and businesses are curious about — especially when trying to understand their audience better or clean up their follower list.

That’s where BoostFluence comes in. Among its many tools, BoostFluence offers a feature that lets you identify the accounts that don’t follow you back. This can be incredibly useful if:

• You want to unfollow inactive or one-sided connections
• You’re trying to improve your engagement rate
• You’re curious about who's not returning the follow

Knowing who doesn’t follow you back isn’t just about numbers — it’s also a way to better manage your community and keep your account focused on engaged, authentic interactions.

Whether you’re a creator, freelancer, or small business, this type of insight helps you take more strategic actions — especially if you're working toward building a loyal, active audience.