Top 13 Italian Instagram influencers in 2025

With the rapid evolution of social media, the role of influencers has become increasingly important in the world of digital marketing. Instagram is one of the most popular platforms for influencers, especially in Italy. This article introduces the top Italian Instagram influencers of 2025 and provides insights into how they achieved their success. These influencers are trendsetters in fashion, gastronomy, travel, and more, showcasing the best of what Italy has to offer.

This article is designed not only to introduce you to Italy's top Instagram influencers, but also to give you an exclusive insight into how they've woven their web of success.

Why Italian Influencers Stand Out

Italian influencers are renowned for their creativity, charisma, and authentic connection with their audience. They define trends and showcase the best of la dolce vita across diverse industries.

Boostfluence, a leading Instagram automation platform, helps influencers like these maximize their visibility and engagement. With advanced tools for content scheduling, audience analysis, and interaction automation, Boostfluence empowers both aspiring and established influencers to reach new heights.

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So, grab a cup of espresso, make yourself comfortable and let's begin our journey through Instagram Italy, uncovering the secrets of the influencers who rule there.

Top 13 Italian Instagram Influencers in 2025

1. Khaby Lame - @khaby00

Followers: 81.3 million

Speaking of influencers, Khaby Lame is undoubtedly the biggest Italian influencer on Instagram with 88 million followers in January 2023.

A native of Senegal, he grew up in Chivasso, a small town near Turin, and began his career on TikTok after losing his job in a factory during the COVID-19 pandemic in March 2020.

His humorous videos in which he points out how people tend to complicate things unnecessarily quickly earned him global popularity.

In less than two years, he has become the fastest-growing content creator on the platform, reaching over 107 million followers worldwide.

Thanks in particular to recurring publications of photos and real this has made him one of his country's most popular.

2. Chiara Ferragni - @chiaraferragni

Followers: 28.7 million

In second place, we have the queen of fashion Chiara Ferragni with 28.4 million'followers.

Ferragni began her career as a fashion blogger in 2009 with her blog The Blonde Salad, and has since managed to turn her blog into a global retail business, while becoming one of the worlds highest-paid fashion influencers.

This influencer collaborates with great brands such as Louis Vuitton and even Dior during fashion week.

She is the queen in Italy in the fashion field, the photos she publishes are of great quality.

In 2018, she married Italian rapper Federico Lucia, known as Fedez, who is also among the most followed Italian influencers on Instagram.

3. Gianluca Vacchi - @gianlucavacchi

Followers: 22.5 million

Gianluca Vacchi, with his 24 million followers, is one of Italy's most popular lifestyle influencers.

Known for his extravagant lifestyle and passion for dance, Vacchi is a colorful character who inspires his followers with his travel adventures, passion for fitness and love of music he is part of the top influencers in Italy.

4. Fedez - @fedez

Followers: 14 million

As Chiara Ferragni’s husband, Fedez combines music, family life, and activism into engaging content. His posts resonate with followers seeking a mix of entertainment and inspiration.

5. Mariano Di Vaio - @marianodivaio

Followers: 7 million

As Italy’s top male fashion influencer, Mariano Di Vaio sets trends with his impeccably styled photos. His content resonates with young influencers aspiring to emulate his success.

6. Benedetta Rossi - @benedettarossi

Followers: 5 million

A beloved cooking influencer, Benedetta shares easy-to-follow recipes and kitchen tips with her growing audience. Her warm and approachable content makes her a favorite among Italian home chefs.

7. Valentina Ferragni - @valentinaferragni

Followers: 4.5 million

Following in her sister Chiara’s footsteps, Valentina has become a prominent fashion influencer and entrepreneur. Her Instagram serves as a visual trend book for her followers.

8. Chiara Biasi - @chiarabiasi

Followers: 4.4 million

Chiara Biasi is a household name in Italy, blending lifestyle, travel, and fashion content to create a unique online persona. Her Instagram is a must-follow for digital enthusiasts.

9. Vittoria Ceretti - @vittoria

Followers: 1.8 million

An internationally renowned model, Vittoria collaborates with top brands and shares her modeling experiences with her followers.

10. Veronica Ferraro - @veronicaferraro

Followers: 1.4million

Known as The Fashion Fruit, Veronica Ferraro has carved her niche in Milan’s fashion industry. Her Instagram showcases trendy outfits and collaborations with top brands.

11. Alessandro Borghi - @alessandro.borghi

Followers: 1 million

An acclaimed actor, Alessandro shares behind-the-scenes moments from his films and glimpses into his life, earning him a dedicated fan base on Instagram..

12. Francesca Michielin - @francesca_michielin

Followers: 1 million
A talented singer-songwriter, Francesca blends her music career with engaging posts that showcase her artistic journey and personal life.

13. Marco Borriello - @marcoborriello

Followers: 1 million

This former professional footballer turned entrepreneur uses Instagram to connect with fans and share his ventures in sports and business.

Italian influencers: between dolce vita and future trends

Italian influencers are thriving thanks to the consistent growth in advertising spending on social media in Italy over the past 10 years. Consumers are increasingly relying on influencers for their purchasing decisions, with 37% of Italians saying they follow mega-influencers every day, and 86% saying they take their buying advice into account.

In Italy's dynamic social media world, where high-caliber influencers such as Mariano Di Vaio and Chiara Biasi rule Instagram, it becomes crucial for content creators to stand out and maximize their engagement.

Boostfluence presents itself as your ideal partner to engage your community through Instagram automation. Offering a solution to influencers, agencies, merchants, start-ups, freelancers and artists wishing to amplify their presence on this competitive platform.

Develop your Instagram with the Pros

Inspired by the ranking of the best influencers in Italy, Boostfluence propels your Instagram strategy by automating daily interactions with thousands of targeted accounts.

Imagine increasing your audiencewith the same finesse as Mariano Di Vaio captures the essence of fashion, or reach the popularity of Chiara Biasi through a more consistent and strategic online presence.

Manage your Instagram like the top Italian influencers in the rankings

Boostfluence lets you plan your posts like the top influencers do, maintaining impeccable consistency in your feed.

View your scheduled posts on an interactive calendar, emulating the regularity of big names such as Veronica Ferraro and Benedetta Rossi, while reducing your workload.

Analyze your Instagram to optimize your strategy

Just as professionals analyze and adjust their campaigns, Boostfluence provides essential insights to increase your reach and engagement.

Enjoy detailed analyses of your Instagram accounts' performance, discover personalized recommendations, and assess your growth with advanced statistics.

Additional features for expanded influence

With features such as Auto Like, Auto Comment, and Auto Follow, Boostfluence equips content creators with the same tools used by Italy's hottest influencers to maintain constant interaction with their community.

Customer Support that lives up to expectations

Join the ranks of over 300,000 users who trust Boostfluence to help them grow on Instagram.

With customer support available 24/7and a detailed help center, Boostfluence makes sure you have all the cards in hand to navigate the world of Italian Instagram, just like the most popular influencers of 2023.

Launch yourself in the footsteps of the best Instagram accounts

Italy is brimming with influencers and opportunities. Boostfluence software invites you to seize these opportunities by creating an account and connecting your Instagram to take advantage of its arsenal of'innovative tools.

In conclusion, aligning yourself with the successes of Italy's best influencers is no longer a distant dream.

With Boostfluence, you have the opportunity to automate and optimize your Instagram presence, opening the doors to a larger, more engaged audience.

So why wait? Start your journey today and shine like Italy’s brightest stars on the digital stage.