What is an Instagram feed? - [Definition and best practices]

If you've just landed on the social network, you may be wondering what an Instagram feed is.

In this article, we're going to introduce you to what an Instagram feed is and how to properly optimize it so that it helps you gain subscribers on the social network.

Let's get started without further ado.

Definition of Instagram feed

The Instagram feed is the place on the social network that gathers all your published photos and videos. It's one of the elements that make up your profile.

To convince other users to follow your page, it's recommended to have a beautiful Instagram feed. That's why it's so important.

What's an Instagram feed?

The Instagram feed ️ is the visible part of your profile. That's to say, the published post you have on your Instagram account, among other things.

As said before, the Insta feed is crucial for users to decide whether'to stay or not, interact with your content or flee in terror.

First impressions count on Instagram too.

Therefore, the feed is definitely a key factor for your Instagram design strategy. Discover all our tips here on how to have a beautiful Instagram feed.

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However, for it to engage your community, it must be integrated in line with the other elements on your page. What are the elements that make up the Instagram feed? How can you perfect your publication feed? We'll tell you all about it in the rest of this article.

Elements of the Instagram feed

The Instagram feed doesn't only include the posts you've shared on your account. It also integrates with the smaller elements that build your profile, which can help you grow on this platform.

Here, then, are our top tips for ensuring the aesthetic consistency of your profile on the app.

Profile photo

The image that "presides" over your Instagram profile. We recommend using a recognizable image: your company logo or personal brand, the same image you usually use for all your networks, etc.

This way, users will find you easily. Find out everything there is to know about your Instagram profile picture here.

Bio

The bio of'Instagram is an essential part of your profile. Explain who you are, what you do and the content you're best known for. You need to give your audience a good reason to follow you. This is one of the best ways to set yourself apart from other accounts.

Links

You can add a link to your website, your online store, etc. Although, Instagram limits your uses with only one added link available. There are solutions to override this.

With Ohmy.bio, you can put as many links on Instagram as you like. A simple marketing tool for sharing media.

Calls to action

You have the option of setting calls to action on your Insta profile to encourage your followers to interact with you.

Instagram predetermines calls to action'action. In other words, you can't create your own calls to action and add them.

Here are the options you have: send an email, send a message or call, among others. These are useful options if you have a business or an online store.

Stories on the front page

The stories on the front page are part of your profile that creates highlights of stories you've shared on Instagram.

You can add as many as you like, and they remain visible on your profile until you manually delete them, unlike stories, which last 24 hours before disappearing.

Now let's review the different Instagram feeds that exist to create your own.

Types of feeds on Instagram

Instagram is a universal social network. The app boasts more than'one billion users. So it's crucial to have a well-designed feed to stand out from so many'"Instagrameurs" and attract new followers.

To achieve this, you can use a particular feed style. So we've prepared a short list with the most popular designs to apply to your strategy. All you have to do now is choose a theme for a quality profile.

Jigsaw feed

The jigsaw grid is one of the most popular Instagram feed types, but it requires your creative brain to be always on.

Here, you'll use your feed grid to form a puzzle with all your photos and create an image that has coherence, as if it were a single image.

This theme has the advantage of giving a really aesthetic rendering.

Dominant color or filter

The second idea that content creators often use is a dominant color or filter.

This focuses on two or three colors or filters that dominate throughout the feed. On Instagram, there are several filters for publications. In this case, they've chosen the same filters each time.

This type of visual gives a great sense of harmony and, if you choose the color palette well, a pleasing view for the user: ideal for generating interaction and comments.

Filter layout

This design allows for many combinations. Try playing with image order and borders to form columns, rows or create a checkerboard design.

This choice of feed style allows for well-organized content and helps to schedule your posts in advance.

• Column or row thread: each of the columns (or rows) highlights a specific type of post to make rows.The @Ffitcoco account is a perfect example of a vertical feed: it divides its content into recipes, phrases and videos with workout exercises.

• Checkboard style: The aim is for your Instagram feed to give the feeling of being in front of a chessboard through the photos. It's similar to the puzzle design. In this case, organization is the key to executing this design.@TaraWagner's account, which alternates a post of her with content in different colors, is a good example.

Free to choose the format you want to give your Instagram feed. You'll find plenty more feed examples and tips on our dedicated article (available via the first link in this post).

Instagram feed preview

One way to organize your feed is to use an Instagram feed preview tool, which allows you to preview and schedule the feed before publishing a post.

There are many apps for your Instagram feed. These apps allow you to:

• See what the style of your grid will look like before you publish.
• Correct beforehand any errors in your photos that may affect the quality of the visuals in your insta that you've worked so hard on.

This tool is available for all the posts you plan on Boostfluence. When you add an image to the planner, you'll immediately be able to see how well organized your images are.