Instagram compensation: how to do it and how much do influencers earn?

If you're here, it's probably because you're looking to earn Instagram compensation or improve the one you already have.

Or maybe you're just curious to understand how to make money on Instagram and how much influencers earn.

Bref, if you're wondering about Instagram money and compensation, you've come to the right place.

Let's take a look together at how to earn Instagram compensation and from how many followers Instagram pays.

How to earn money on Instagram

To earn Instagram compensation through your account, there are 3 methods. We'll detail each of them below. Note, however, that the more subscribers you have, the more remunerative these will be.

Let's start with the most popular remuneration method on Instagram: paid partnerships.

Paid partnerships

The concept of paid partnerships is simple. Your Instagram account gathers a community and a brand pays you to talk about its product or services on your profile.

This method of remuneration on Instagram applies only to influencers and not to brands.

Very simple, it remains frighteningly effective. And there's a reason why it's used by all influencers on the social network.

It's possible to earn thousands of euros exclusively via this compensation system.

{{INTERN}}

To do this, here are the criteria your Instagram account must meet:

• A substantial number of subscribers (at least 2,000).
• As engaged a community as possible.
• Quality content to attract subscribers and brands to contact you.

Product sales

The second method for making money on Instagram is to sell your products or services.

This method of Instagram earnings applies to all types of accounts: influencers and brands.

A brand obviously has every interest in spreading the word about its products and encouraging sales. It's even often one of the reasons why they develop their social networks.

For an influencer, it's a little different; creating a product or service tailored to their target audience usually comes later. But this method of remuneration remains totally viable.

The trap to avoid if you want to make money on Instagram via this method is not to turn your account into an advertising space. You absolutely must continue to provide content with high added value and not just promote your products or services. Your ratio should be 1 advertising content to 4 classic content.

Only this way will you keep your community engaged in the long term, continue to gain subscribers and earn a living from Instagram.

For this type of Instagram remuneration, you need to have:

• A large Instagram community and good engagement.
• A product or service to offer your audience.
• Selling skills to convince your subscribers.

Affiliate product promotion

Finally, the third method of Instagram compensation (certainly the easiest to start with) involves affiliating.

You'll tell your community about a brand's products or services and earn a commission on every sale made.

This is the simplest method of compensation. It is often used by micro and nano-influencers to get started on small partnerships.

This method can also be combined with the first. An influencer can ask to be paid a fixed amount for a sponsored post on his or her account and additionally receive a percentage of sales made.

For this type of Instagram remuneration, you need:

• To have the highest possible community and engagement.
• Find a product or service that you can offer as an affiliate

Reminder: It's important to note that you shouldn't only post sponsored content on your profile. If you do, your community will quickly lose interest in your profile and you won't generate any revenue. Instagram users don't come to the social network to watch ads.

How much do Instagram influencers earn?

The salary of content creators varies greatly depending on a number of criteria that go into accounting for their income. There is no remuneration scale in the influencer world.

Here are just a few of the criteria taken into account:

• The number of followers
• The rate of engagement
• The type of sponsored publication carried out (Photos, videos, real...)
• The publication platform (TikTok, YouTube, blog)
• The terms of the collaboration (Fixed salary? Affiliate?)
• The number of posts commissioned
• The theme of the account
• The type of products or services promoted

Bref, so it's impossible to say precisely how much your Instagram account could earn you today. Some pots may be sold for 50 euros, while others are paid thousands of euros.

For your information, the most expensive sponsored post in history cost $1.2 million.

However, here for you is an average salary for content creators based on their number of subscribers.

Instagram salary for 1 k subscribers

When we talk about monetization on Instagram, many wonder about the potential salary.

If you ask how much does an influencer with around 1,000 followers earn, the answer is often surprising.

In fact, unlike instagrammers with between 10,000 and 100,000 followers, who enjoy regular remuneration, the income from an Instagram account with just a thousand followers is often non-financial.

Instagram in 2023 sees a steady growth in partnerships between brands and influencers.

However, at this stage, instead of an average salary in euros, micro-influencers often receive free products from brands, hoping to promote their products on Instagram, particularly via Instagram stories or sponsored posts.

Instagram thus offers a platform where content creation is facilitated and brands can present their products to influencers in a more organic way.

Although the most popular ways for influencers to earn money on this platform include Instagram Shopping, the Instagram Shop, and direct collaborations with brands, it's essential to note that revenue on Instagram varies considerably depending on account size and engagement.

For those just starting out as an Instagram influencer, it's more of a passion than a real source of financial income

Instagram salary for 10k followers

Reaching 10,000 Instagram followers is a real milestone for instagrammers. Well done if you're part of this elite!

On this platform, increasing the number of subscribers also means increasing monetization opportunities.

At this level, Instagram accounts become attractive targets for brands, making collaborations and the creation of sponsored content more frequent.

On average, an Instagram influencer with 10,000 followers can earn around 80 € per sponsored publication.

This is among the most lucrative ways for influencers on Instagram to earn money from their accounts.

Instagram is a platform that enables and offers various methods to facilitate collaborations between influencers and brands.

So it's entirely possible to earn money on Instagram, especially if you offer quality content that engages your audience.

Instagram salary for 100k followers

With an imposing audience of 100k followers, you're among the Instagram influencers who earn the most money from their accounts.

At this stage, it's common to be supported by an agent to optimize your Instagram income. Thanks to the impressive reach you've acquired, offers of collaboration are pouring in every week.

A single Instagram post can earn in the region of €300, which, accumulated, can constitute an attractive salary on a monthly basis. Instagram allows for numerous partnerships, and at this level, content pricing is not set in stone.

Each collaboration is often the subject of specific negotiations, depending on the sectors of activity and other criteria previously mentioned.

It should be noted that the amounts mentioned above represent averages.

In reality, influencers may receive higher or lower sums, depending on their ability to create the most impactful content and the value they bring to the brands with which they associate.

FAQ : Instagram remuneration

How you get paid on Instagram

You now know the different ways of getting paid on Instagram. So you know how to make money on Instagram.

If, however, you're wondering how payment is organized, it should be stipulated in a contract or the terms of use.

• If you're doing a sponsored post, you'll have a contract with a brand.
• If you're selling your own products or services, you'll have your own payment system.
• And finally, if you're doing affiliate marketing, you'll be able to enter your IBR on the affiliate system that's used by the brand you're promoting.

How to earn more money on Instagram

As you've seen, the salary of someone working on Instagram varies greatly depending on many criteria. If you want to earn more money on Instagram, you'll need to grow your Instagram audience.

The more engaged subscribers you have, the more likely you are to earn big remuneration on Instagram. And that's regardless of the method you use.

Boostfluence can help you boost your follower count easily:start earning more followers.

How many followers does it take to earn money on Instagram?

Wondering how many followers it takes to earn money on Instagram? We've answered that question in detail in a dedicated article. Click here to find out how many followers it takes to make money on Instagram.