Instagram community manager - When and how to recruit?

You're looking to delegate the development of your social networks, but don't know where to start looking for a community manager?

Don't panic, in this article we tell you everything you need to know to properly choose your community manager (Instagram and other social networks).

Without further ado, let's take a look together at why hire a community manager for Instagram.

Why hire an Instagram community manager? - 6 reasons

<1- They take the pressure and stress off

Imagine never having to worry about what you're going to post on Instagram or Facebook again! To know that everything is taken care of and you can relax and forget about it.

• Your content strategy is defined.
• Your posts are scheduled.
• You have new customers via your social networks
• And your insta page is growing and attracting thousands of subscribers

Whether your social networks are currently booming and you can't cope with the extra work, or you feel totally overwhelmed when it comes to getting started, a social network manager can help.

An Insta community manager takes the pressure and stress off so you can focus on running your business and spending time with your family.

2- He'll find and connect with your ideal customers.

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Building'an engaged community isn't just about collecting subscribers. It's about getting in touch with the right followers!

A social network manager will know how to find and build relationships with your ideal audience so they're more likely to turn into customers.

They'll spend time engaging with your online community so that your followers trust your brand and pay attention to all your posts (photos, videos, real, and stories).

3- They work according to a strategy

Creating social networks without a strategy is like setting off on a long road trip without a destination in mind. You'll never reach your destination.

So social network management is a time-consuming activity. So you need to make sure that your time is put to good use and that your social profiles are working hard for you and bringing results:

• More visibility
• More subscribers
• More business (customers, partners or users of your service)

A social media manager will develop a detailed strategy that not only defines your goals for your platforms, but also the means to achieve them. So it's in your best interest to trust the management of your online communication to an expert.

<4- He keeps abreast of platform changes.

Following the constant changes on social media can seem like a full-time job in itself!

And whether you should invest your time jumping on the latest craze - hello Clubhouse - is another thing altogether.

Part of a network manager's job is to follow the latest updates on the platform and decide which ones work best for you.

Maybe the future of your business lies in sharing content on LinkedIn.

5- He'll try, test and adjust

A good social network manager will carefully monitor the performance of your content and use it to your advantage.

Analyzing Instagram statistics is key to understanding how to improve your results. You need to know how many views your posts got, which hashtags worked, or why one story performed better than another.

A community manager will determine what content your audience likes and engages with, then tailor their strategy to make sure you're offering your fans more of what they want.

6- You'll be one step ahead of your competitors

Do you ever look at your competitors' pages and worry about falling behind?

When you hire a community manager for your social networks to manage your accounts, you can forget about comparison scrolling and start taking pride in your profile pages.

Your social media manager will tune in to your competitors'tactics and make sure yours are the best!"

This analysis and comparison work is an integral part of his community manager job.

It's time to hire an Instagram community manager if:

• You're feeling overwhelmed by social platforms
• You don't know where to start
• Your posts aren't getting any engagement
• You're spending too much time on social networks (and getting nothing in return).
• You're afraid of doing things wrong
• You don't know how to find your ideal customers.
• Your platforms are booming and you can't keep up.
• You want to take a more strategic approach to your content
• You don't know how to create engaging communication (posts, hashtags, creating visuals, editing video and real...)

What are the tasks of a CM on Instagram?

Community managers are the face of a company. They are generally responsible for managing and handling communications in both directions. They are the link between your community, your customers and your company.

Community Managers are involved in various activities such as communications, public relations, social networks, events and content creation.

In order to attract the community manager who best suits your needs, it is very important to write a clear and precise community manager job description.

Here are just a few examples of a community manager's main missions:

• Define, plan and implement communication and social media campaigns and strategies.
• Provide engaging text, visual and video content for all professional networks and accounts. This also includes the various formats (Real, story, classic publication, post writing, web visuals...).
• Respond to your audience's messages on the various platforms.
• Monitor, track and report on online reactions and reviews.
• Organize and manage events to boost brand awareness.
• Coordinate with marketing, PR and communications teams.
• Liaise with internal development and sales departments.
• Respond to customers in a timely manner.
• Establish relationships with customers, industry professionals and journalists.
• Keep abreast of trends in digital technology and social platform updates.

How to find a community manager?

The rapid invasion of social networks into all sectors of activity has created the need for a new and unique position.

Community managers, also known as community managers, are responsible for strategizing and managing the social presence of your business.

It's a difficult position to fill due to the novelty of social platforms. There aren't many candidates with the breadth of experience sought by many companies.

There are currently over 1,500 social media and community management positions open on Indeed.com. So how do you spot the right community manager and where do you find them if they're a rare commodity?

Here are a few tips on where to look and what to look for in your future community manager:

What to look for:

• Expertise and credibility. Many of the skills required in an Instagram community manager are relatively new and hard to find. You may not be able to assess them on the skills you're looking for, but these skills can be learned if you find the right candidate. You want to assess the person's professional credibility in your industry. What is his or her personal online presence? Does he present himself in the way you would like him to present himself to your organization? What is their educational background? Has he worked in an agency before?
• Passion. This is one of the most important characteristics of someone in a time-sensitive, time-consuming position who is in touch with people. A candidate who enjoys interacting and is passionate about social media in both their personal and professional lives is important.
• Strategic thinking. Community management is more than just tweeting and liking; it's a strategic effort designed to represent your organization. Good community managers are experienced in digital strategy and will be able to engage your customers.

Where to look:

• Specific areas. Because social media is new, it's very rare to find a community manager with more than two years'experience. So it's useful to look at their career and current industry. People-facing and public roles that are generally strategic are excellent choices. Candidates who are currently involved in public relations, strategic marketing, journalism or campaign managers are ideal.
• Social networks. It goes without saying that your next community manager will need to be well-versed in social networks. The best way to discover these people is to search various social networks for engaging, competent and respected individuals. Community managers need to have some experience of social networks, and the best way to assess their abilities is to check their own social presence.
• Freelance platform. Many community managers are also available on a freelance basis. You can find them with a simple search on dedicated platforms like Malt or Fiver for example.

Alternatives to an Insta community manager

The search for a good community manager to boost the visibility of your business isn't simple. So if you can't find the right fit, here's an alternative for you.

Social network management can also be automated to help you save time and improve your results.

There are dozens of tools to boost your visibility, gain more subscribers and attract users who love your products or services.

With a tool like Boostfluence, for example, you'll have almost nothing to do to develop your Instagram profile.

Your only mission will be to do the content creation, and schedule your posts every week. The management of interactions on your page will be handled by Boostfluence.

Curious? Test the Boostfluence app for free for 3 days.