Instagram Ads: How to advertise on Instagram [Complete Guide 2025]

Are you planning to boost the visibility of your Instagram account this year? Are you wondering how to create an optimal ad to reach more users and why Instagram ads often look like simple Instagram posts? Or perhaps you're hesitating between a carousel ad, a video ad or a landscape format for your ads?

The choice of ad type is crucial, as is mastering the ad manager, especially the Instagram Ads Manager.

Don't miss out either on the opportunities offered by Instagram Shopping and Instagram Stories, two formats that can enrich your strategy.

For those who are new to advertising, wondering where to start, this guide will explain how to advertise effectively, from creating your Instagram profile, linking to your Facebook page, to serving ads targeted to your chosen demographics.

With these 7 foolproof tips, you can, for example, scroll your potential customers through the different ad types, maximize your advertising budget and guarantee a new Instagram ad that makes a lasting impression.

Start making a difference today.

Social Media Advertising: What'is Instagram Ads?

The distribution of your advertising on social platforms like Instagram or Facebook has been transformed in recent years. Distributing ads has become commonplace and even essential for brands.

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Social Media Advertising or SMA refers to all activities related to doing paid advertising on these platforms (Instagram, Facebook, Snapchat, etc).

Why advertise on these networks? Social Ads harness the principles of inbound marketing, offering an effective way to amplify the results of a few Instagram ad campaigns in an impressively short time.

When you choose where your ads should appear, whether creating ads on Instagram or elsewhere, you're investing in your brand's digital future.

Instagram recently announced the expansion of its ad formats, which means that Instagram ads will now run in different Instagram ad formats.

Whether you want to run ads as a image in the classic format, as a video or as a Instagram shopping ad, you can get creative. Speaking of Instagram Shopping, it's essential to note that it can boost your product's image in the Instagram app and increase sales.

Why is it so effective? Targeting. Information provided by users, such as age, gender and interests, is used to refine the targeting that Facebook and Instagram ads offer. For example, if your Instagram ads are fashion-focused, they will probably be shown to an audience on Instagram featuring fashion-related images.

In addition,businesses advertise to increase their visibility. And in terms of visibility, even free publications can benefit from a boost with SMA. This is where sponsored content comes in, also known as "sponsored content".

If you have a professional Instagram account, linking it to your Facebook account can also increase the effectiveness of your promotions from your Instagram profile.

Whether you want to let Instagram manage the distribution of your advertising or want to define the steps to make your own Instagram ad, the platform offers a multitude of

Make sure you stay up to date with trends, because as we've seen, things can change quickly.

Why do paid advertising on Instagram?

The advertising system for a PPC campaign depends on the number of interactions generated by your ad campaign. That is, you only pay when someone clicks, shares, likes or comments on your ad.

The types of ads on Instagram can vary, from simple sponsored posts to Instagram shopping catalogs. This flexibility makes it possible to precisely tailor your ad to your audience.

As you've understood, Social Media Ads are a great way to control your budget as well as the duration of your PPC campaign.

Increase your brand's visibility with Instagram campaigns

Diffusing ads on Instagram is a surefire way to amplify your brand's engagement, visibility and reach, especially if it's a recently established brand. With a professional Instagram linked to your Facebook page, you can precisely target your potential customers and showcase your services or products. The aim is to produce relevant content that meets the needs of your community.

Social Ads is all about promoting your brand and your content. It's not just about generating traffic, but also about growing your community (fans or subscribers). When your content is shared on Instagram, especially in popular sections like Instagram Explore, it gains visibility.

Compared to 2024, the effectiveness of ads on Instagram in 2025 has improved, offering more opportunities for growth and engagement.

Promote your services/products on Instagram with Social Ads

By launching an Instagram campaign, you can showcase your products or services quickly to a very large audience.

Even if content marketing is primarily based on natural referencing on Google, it would be a shame to wait several weeks or even months for your new offer to be visible in the Google SERP.

Nowadays, the biggest companies act strategically by using complementary marketing levers.

The aim is to get people talking about you, show that you're present and bring quality content to your customers, then build their loyalty over the long term.

Instagram advertising campaigns, allow you to promote your products or services to a new, targeted audience.

Below, discover 7 hacks to optimize the profitability of your ad campaigns on Instagram.

How to Create Instagram Ads: A Step-by-Step Guide

1. Develop a Solid Ad Strategy

Before launching your campaign, answer these questions:

• Who is my target audience?
• What is the goal of this campaign? (e.g., sales, brand awareness, lead generation)
• What’s my budget?
• What content will resonate with my audience?
  By defining these elements, you can craft a campaign tailored to your objectives.

2. Leverage Facebook Ads Manager

Since Instagram is owned by Facebook, all ads are managed through the Facebook Ads Manager. This tool offers powerful targeting options, including:

• Lookalike audiences: Reach users similar to your current followers.
• Custom audiences: Target users based on their engagement with your content.

3. Use High-Quality Visuals

Instagram is a visual platform, so prioritize high-definition photos and videos.

• Choose visually appealing content that aligns with your brand image.
• Experiment with formats like Reels and Stories to capture attention.

4. Collaborate with a Community Manager

A skilled Community Manager can create engaging and authentic content for your campaigns. Natural and spontaneous visuals often perform better than overly polished ones, especially for Stories and Reels.

5. Test and Analyze

Before finalizing your ad strategy, enter a testing phase:

• Experiment with different formats (images, videos, carousels).
• Test varying call-to-actions (CTAs).
• Adjust targeting parameters.
  Use Instagram Analytics to measure performance and refine your approach.

6. Be Creative

To stand out in crowded feeds, create ads that are:

• Unique: Use captivating visuals and bold CTAs.
• Relevant: Align content with your audience’s preferences.
• Engaging: Encourage interaction through polls, questions, or clickable links.

7. Leverage Hashtags

Integrate relevant hashtags into your ads to increase discoverability. You can also create branded hashtags to enhance credibility and foster community engagement.

7 hacks to create an Instagram ad and succeed with ad campaigns

These days, spreading sponsored content on Instagram is a must for your Social Media strategy.

In fact, with a truly adapted strategy this marketing method meets all the objectives for your company. You'll gain visibility, awareness, leads, traffic, subscribers, engagement build your brand image and increase your sales.

1/ Develop a strategy for your paid Instagram advertising

Like any effective marketing strategy, you need to lay the groundwork regarding the objective of your advertising campaign.

To maximize the ROI of your Instagram campaign, it's necessary to ask yourself the right questions before diving in headfirst.

• Who is my target customer?
• What is the objective of your advertising campaign?
• Why are you using Instagram and not another Social Ads?
• What is your investment margin for this marketing campaign?
• Is your campaign designed to highlight a product or service?
• What metrics will you use to analyze your performance?

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Knowing that on Instagram, the most active web users are between 18 and 29 years old, the answers to these questions will enable you to have a solid strategy before diving headlong into Instagram Ads.

Last but not least, always put yourself in your ideal customer's shoes. This will enable you to make more relevant judgments about your marketing strategy.

2/ Take advantage of Facebook's ad network to target your audience on Instagram

Since 2012, Facebook founder Mark Zuckerberg has been buying Instagram for $1 billion!

It's a real advantage for advertisers to benefit from Facebook's advertising agency, which is one of the best in Social Ads.

This gives your business the opportunity to target your audience or even a similar, personalized audience.

For many years now, there have been a huge number of businesses thriving on Facebook Pixels.

3/ Use high-definition photos and videos

Instagram, it's the social network for beautiful visuals.

To professionalize the content of your marketing campaign, it's advisable to take high-resolution photos/videos.

In fact, content with high visual quality stands out from mundane publications. Then, these posts catch your audience's eye and consequently increase the engagement of your Instagram campaign.

4/ Call on a Community Manager for spontaneous and relevant content

If you want to put all the chances on your side for successful advertising on Instagram, call on a Community Manager (CM).

His role is to create and animate communities with the aim of developing relationships with your Instagram followers and future customers.

During a Instagram Ads campaign, it's vital that your CM creates photos and videos that are unfiltered, spontaneous and as natural as possible. Click here to discover the 18 must-have tools for a community manager.

For example, on Instagram we see more and more users comparing photos without any tricks and other Instagram photos stuffed with filters and edits.

5/ Be creative to attract your audience

Your Instagram ads fit perfectly into users'news feed.

To make your ad stand out and attract as many users as possible, it's important to create an original ad that drives engagement.

To do this, get creative with your images, videos, titles and even your description.

You also have the option of personalizing the call-to-action (the'call to action) so that it's consistent with the content you're showcasing.

6/ The period of "testing" and performance analysis

In reality, before finding the perfect marketing for your business, you need to go through a period of "testing". This period is important since you'll be able to test:

• different formats (photos, videos, carousels and stories);
• different ways of targeting your audience;
• different call-to-actions;
• etc.

Let your imagination run wild and don't hesitate to juggle between different types of formats without straying from your brand image.

7/ Boost your Instagram ads with hashtags

Hashtags are a natural way to boost your Instagram ads by improving your visibility.

Moreover, by using keywords specific to your ad, you'll appear in hashtags search. Then, to assert your brand's credibility and engage even more with your community, you can create your own hashtags like some big brands do.

Conclusion at a glance: making a success of your instagram ads with 7 hacks from'Boostfluence

In this year 2025, with Facebook and Instagram constantly evolving, it's crucial to master the basics of creating and running ads.

To create an effective Instagram ad, you need to:

1. Develop a solid strategy for your paid Instagram ad.
2. Use Facebook Ads Manager to target users and strengthen the link between your Instagram account and your Facebook account.
3. Prefer high-resolution videos and photos, in the format best suited for Instagram Ads. By the way, did you know that ads on Instagram can benefit from a specific format like Instagram Reels or Instagram Shopping format? Be sure to connect your professional Instagram account to access these options.
4. Use a Community Manager for audience-relevant content on Instagram.
5. Be creative to captivate your audience.
6. Do some "testing" and use Instagram Analytics to measure your performance and constantly optimize.
7. Boost your Instagram ads with hashtags.

Prepare your Instagram posts in advance. Planning will enable you to focus your efforts on optimizing the performance of your Facebook and Instagram ads via Ads Manager.

When it comes to advertising on Instagram, Boostfluence has been guiding you for over 5 years, accompanying the best companies on the market.

Why not you?

After all, doing Instagram advertising is a winning strategy in 2025!