4 easy ways to increase your reach on Instagram

How to increase your referencing on instagram? What can you do to boost the reach of your account?

4 easy ways to increase your reach on Instagram
Maxime
Content Writer @ BoostFluence
Social Media
August 10, 2022

Since Instagram began sorting posts on users'feed with an algorithm, many marketers have noticed a drop in organic reach and engagement.

But that doesn't have to be the case for you. In fact, it may be possible for you to reach more of your followers now than without the new Instagram algorithm. Making promotional posts or running competitions, for example, can significantly increase your number of followers, and therefore your reach. Relay promotions and bonuses from free online games, for example, as many youtubers do, and inform your community about events so they can take advantage of them... So many events that will earn you lots of followers, but this is just one example of many you can discover below.

In this article, we'll share 10 simple ways you can use to increase your organic reach on Instagram today.

Understanding the Instagram'algorithm

Here's a quick note: Understanding the workings of the Instagram'algorithm can be helpful in determining how to increase your organic reach in the world of algorithmic feeds.

We've dug into the Instagram'algorithm and broken down the seven key factors of the Instagram'algorithm.

1. Find your optimal posting times

Although Instagram now uses an algorithmic timeline, optimal posting times are still relevant, as Sue B. Zimmerman, suggests posting when the majority of your audience is online:

{{INTERN}}

It may take time to understand your followers'activity over the long term, but it's important to make sure you post when the majority of your audience is online.

If you use an Instagram business profile, you can check your Instagram information to see when your followers are most active by day of the week and time of day.

Once you've identified your ideal posting times, you can also schedule Instagram posts in advance to ensure you're consistently publishing high-quality content.

2. Experiment with videos

Many studies have shown that photos tend to get more overall engagement (i.e. likes and comments) than videos on Instagram. At first glance, it might seem that photos are better than videos for engagement'and that's quite possible!"

A closer look might lead to a different conclusion. News Whip studied the Instagram accounts of 31 news publishers and made an interesting discovery. While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. In fact, videos received on average more than twice as many comments as photos!

It's not clear whether Instagram's algorithm values likes and comments equally or more highly than the other. But since comments require more effort on a user's part than likes, it's possible that the algorithm values comments more than likes and would rank posts with more comments higher than posts with more likes.

Last year, Instagram found that video viewing time on Instagram increased by more than 40% over a six-month period. At this rate of growth, it might be worth experimenting with videos to see if it increases your engagement and organic reach on Instagram.

3. Run contests or ask questions to encourage engagement

Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts. We've found that running a giveaway contest is an effective way to engage our followers.

4. Organize user-generated content

Brian Peters, our digital marketing strategist, increased our Instagram account by around 500% (4,250 to 21,000) in less than six months. His secret? User-generated content.

Curating user-generated content can encourage those users to interact with and share that content. Since Instagram's algorithm takes user relationships into account when ranking content on their feed, building relationships with your users via Instagram can also help your content rank higher on their feeds.

Explore our collection of 200+ Premium Webflow Templates