7 Tips To Increase Your Company's Reach On Instagram

For most businesses, creating and maintaining a presence on social networks has a unique advantage: generating leads. But let's start at the beginning.

To make your Instagram account an effective tool for attracting your potential customers, you must first generate an audience on Instagram. The more fans and followers your Instagram page attracts, the greater your reach. The more you increase your reach, the better your chances of getting more leads'

If you want to use Instagram as a lever to generate leads, you need to implement a growth strategy to increase the number of your subscribers as well as your reach. In this blog post, we'll share 7 tips for increasing your Instagram account's reach.

1/ Optimizing your Instagram account

First of all, your sole objective should be to optimize your Instagram account's visibility. To start with, make sure your Instagram account is a business account. In addition, add as much information as possible in your contact settings and in your biography by inserting keywords relevant to your sector. The aim is to increase your chances of appearing in search engines.

2/ Link your Instagram account to a Facebook page

However, to increase the reach of your Instagram account, it's necessary to create an entire environment that redirects to your Instagram account. For example, if you link your Instagram account with a Facebook page, you'll be able to use this leverage to create an attractive environment for yourself.

• Go to your Instagram profile;
• Click on "edit profile"
• Click on "Company information";
• Go to "page - associate or create".

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To optimize your Facebook page, add as much information as possible in the "about" section:

• write a clear, concise description of your company;
• put your company logo in the profile photo
• add your website URL;
• etc.

Finally, by linking your Instagram account to a Facebook page, the content you publish on Instagram you can publish at the same time on your Facebook page. A real time-saver that considerably increases the reach of your Insta account.

3/ Promoting your Instagram account, wherever your business existse

Promoting your Insta account wherever your business exists seems like an obvious way to increase your visibility. Yet most companies don't do it properly. To properly promote your account, use all the channels on which you are visible on:

• the front of your business and offices;
• the business cards you hand out;
• the various pages of your website;
• the packaging of your products;
• all your social networks;
• newsletters;
• etc.

To easily solicit your visitors to follow you on Instagram, you can embed official "follow" buttons directly on your website and even on your blog posts. By using this second tip, you're putting all the chances on your side to increase awareness of your Instagram profile!

4/ Share relevant content that brings value to your Instagram followers

It's one thing to work on your Instagram presence and attract countless new followers. The second step is to *fidelize this new community* to ensure sustainable growth. The posts you offer on Instagram must not only bring value to your community, but also generate engagement.

Don't focus on promoting your products and services. Your goal is to offer informative content to your community, without expecting anything in return. Relevant, informative content arouses the curiosity of your fanbase. In 2022, Instagram users will be looking for useful information. Your followers will tell their friends and family about your brand by sharing your content on their various social networks.

Join Boostfluence to plan your informative content stress-free and strategically. In fact, by planning your publications and analyzing them with our tools, you free up precious time to evaluate the engagement of your various content. This method allows you to pinpoint the type of content that works best with your ever-growing community.

5/ Communicating with your Instagram fanbase

Communicate with your fanbase thanks to the various features Instagram has to offer. To do this, you can simply reply to as many comments as possible on your posts and answer as many of your private messages as possible.

But not only that, to increase your company's reach, get to know your community by using story interaction vignettes: polls, questions and even Instagram Lives. By asking your fanbase questions, being approachable and responsive, you'll significantly increase, your audience's engagement and thus increase your long-term leads.

6/ Developing your relationships with influencers in your sector

Developing your relationships with influencers is a big challenge. Especially to create a healthy, long-term relationship. Even if you can generate a lot of benefits with influencers, it's more difficult for brands to create an authentic, caring exchange over the long term.

Moreover, influencers are increasingly in demand and don't hesitate to work with a good number of companies. 1 in 4 companies on Instagram prefer to work with micro-influencers, as they consider their content to be more authentic and relevant. In fact, most of them have a better ratio regarding their engagement rate.

Your goal as a company looking to increase your reach on Instagram is to get in touch with influencers in your niche. By searching hashtags and browsing profile suggestions, you can build up a friendly address book. Like and comment on their posts, share their content on your Instagram story and exchange with their community.

As well as giving you the opportunity to make successful product placements with these influencers, you'll be attracting a new audience for free, likely to love the Instagram content you offer.

7/ Reward your new subscribers

On Facebook Business pages, more than half of Internet users expect exclusive offers from the company. On your Instagram profile or Facebook page, reward your new subscribers by sharing offers that are specially reserved for your new subscribers. Whatever your strategy for attracting as many new followers as possible, users will need to follow you in order to receive enticing perks.

To go further and better manage your traffic acquisition strategies on Instagram, try our free planning, management, analysis and automation tools. For 3 days, you'll have the opportunity to acquire concrete results free of charge to increase your company's reach on Instagram.

Increase your company's impact immediately

Let's recap together the 7 tips you can apply immediately to increase your company's impact on Instagram.

• Optimize your Instagram account.
• Link your Instagram account to a dedicated Facebook page.
• Make your Instagram account visible, wherever your company has a presence.
• Bring relevant content to your community.
• Communicate with your Insta fanbase.
• Develop your relationships with influencers in your sector.
• Reward your new subscribers.

Get your Boostfluence subscription and strategically plan these 7 tips with Boostfluence to easily increase your company's visibility on Instagram!