The 4 basics for promoting your business on instagram

How to advertise your company, business, brand for free? Using Instagram to advertise your company is a great way to increase your brand awareness. Discover 4 ideas for getting the word out about your business.

More than 90 million photos are published every day on Instagram. It's a stream of content that's almost impossible to imagine. So it's obvious for brands but also for artisans, creators and service providers to make sure they take advantage of the extraordinary potential the social network offers in terms of visibility and try to get your business known on it.

It's important to be aware, however, that this is a highly competitive space. To make sure you differentiate yourself from your competitors, you should opt for the look and visual quality of the content you publish, but also make sure you highlight your achievements, services and projects. It's the best way to get the word out about your product or company.

You still need to know how to go about it. So what strategies should you adopt to get noticed on Instagram? How do you showcase your achievements on Instagram? Here are a few tips for successfully publishing attractive content. We present you the 4 basics to respect, to get known on Instagram:

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Why is it important to get your product known on instagram?

To get your business known, it's as important to invest in your own communication on Instagram as it is on your website or Facebook account. Indeed, you need to take the time to tell the story of your creative process, expose the benefits of your services or make visible the quality of your services and achievements.

Whatever your industry or profession, it's essential to take care of and invest time in this type of communication to promote your business and get the word out about your products. Whether you're an architect, a landscaper, a decorator, a designer lighting designer, a craftsman, a cabinetmaker, a wedding planner, a pastry chef, a home computer troubleshooting company or even a locksmith, it's essential to communicate about your finest achievements on Instagram. This communication will get the word out about your business for free.

If you've chosen to have a presence on Instagram by posting about your products and services, you first need to grasp and understand the dynamics of this ecosystem. Your objective must not be limited to sales, your presence on Instagram must "be cultivated". To do this, it's essential to invest the necessary time, but above all to be consistent. If you can't allocate enough time to it, automate your Instagram account to facilitate the development of your community.

You can also discover how to promote yourself as an artisan on Instagram.

Having a complete Instagram profile

Your Instagram profile is a real shop window. It's essential to fill in all the available fields correctly to have a beautiful instagram feed. The first step is to choose a business account that allows you to get to know your audience better thanks to statistics. You should choose a username that identifies your brand, a profile title that complements it and a presentation of your business in a few lines.

Be careful to avoid too many repetitions as space is limited. And don't forget the contact details and link to your website to enable the user to get more information about your products, services, achievements and be able to purchase your products via your e-shop or subscribe to your services, book an appointment or request a quote online.

Use hashtags to get known

In order to increase and optimize your visibility on Instagram to get your business known, it's essential to use this technique. Using hashtags allows you to appear on pages other than your own, thus reaching more users. This involves accompanying your publications with simple but relevant words and adding the hash sign. This helps to create relationships between certain publications that generally have the same theme on Instagram.

It's best to avoid generic tags, instead focusing on those that are most used by your target.

There are some sites to find the most popular hashtags by topic, but it's also useful to manually check which ones are most appropriate. Then there's Insights, which allow you to assess, over time, which are the most effective and which to focus on. Here's an article dedicated to smart use of hashtags.

Publishing photos using filters on Instagram

First of all it's advisable to photograph your work and achievements as you finalize projects or jobs. It's also fundamental to make photographs that show them off. For this you'll need clear, bright images that focus on the product or on any visual aspects that can enhance your completed projects.

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To look after the aesthetics of your Instagram publications and make your profile more attractive, you need to publish harmonious images with coherent and consistent color combinations.

Publishing Instagram Stories

Although these are ephemeral posts whose visibility is limited to 24 hours, the importance of Instagram Stories should definitely not be overlooked. It may seem paradoxical, but this space inherited from Snapchat represents a complementary means of increasing visibility and spreading the word about your products or company.

You can also increase interaction with your targets in this way by accompanying your Instagram Stories with quizzes or polls. In this way, you can make users and potential customers an integral part of the creative process, getting them more involved and thus making them even more likely to make the switch to purchase.

Conclusion

You now know how to showcase your business on Instagram, so you can set about developing your Instagram account and harnessing the full power of this social network. If you don't feel entirely at ease using this tool, you can acquire our guide dedicated to Instagram, which will reveal to you in a simple and methodological way all the best practices for developing your Instagram account.