Maximize your income: how to make money on TikTok in 2025

TikTok, the social media platform that has captured the attention of millions, has become a top destination for content creators, businesses, and individuals looking to monetize their creativity.

The question is: Can you really make money on TikTok? The answer is a resounding yes! With the right strategies, effort, and creativity, TikTok offers endless opportunities to generate income and transform your passion into a lucrative career.

Is it really possible to make money with TikTok?

Absolutely! Some of TikTok’s biggest stars, like Addison Rae and Charli D’Amelio, earn millions annually from their content.

• Addison Rae: Estimated €5 million per year.
• Charli D’Amelio: Estimated €4 million per year.

But it takes hard work, creativity and a healthy dose of luck.

If you're willing to put the time and effort into your TikTok account, then you just might be the next to join the very select club of Tiktoke millionaire.

TikTok for creators: how much do they earn?

The most popular Tiktokeurs earn dizzying sums thanks to the platform. For example, Addison Rae, one of TikTok's biggest stars, is said to earn around 5 million euros a year thanks to his activities on the app.

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Others, such as Charli D'Amelio and her sister Dixie D'Amelio, are said to earn 4 million and 2.9 million euros a year respectively.

These figures are impressive, but it's worth bearing in mind that these Tiktokeurs are the exception rather than the rule. The majority of TikTok users don't earn that much money.

However, with hard work, creativity and a well-thought-out strategy, it's entirely possible to earn a decent income from TikTok.

Understanding the TikTok creator compensation system

Understanding how the TikTok compensation system works is crucial to maximizing your chances of making money on this social network.

The main way for content creators to earn money is to receive remuneration for the visibility they offer brands.

Every time a TikTok user views a video where a brand is featured, the creator of that video can be paid.

In addition, videos that exceed 1 million views can earn considerable income.

Other sources of remuneration also exist, such as the creator fund that TikTok has set up.

This initiative enables those with at least 10,000 subscribers and more than 100,000 views on their videos over the last 30 days to receive remuneration for their content. It's a great way to monetize your TikTok account.

Comparison with other social networks

The big difference between TikTok and other social networks lies in its algorithm.

Contrary to Instagram or YouTube, where content creators must have thousands or even millions of subscribers to start making money, on TikTok, even an account with just 1,000 subscribers can go viral and make it possible to earn an online income.

This is what makes TikTok so attractive to content creators.

See also our article on methods to earn money on instagram.

9 strategies for making money on TikTok as a content creator

If you're ready to take the plunge and monetize your TikTok account, here are 9 proven strategies.

1. Partner with a brand

One of the best strategies for making money from TikTok is to partner with a brand you love. You can then create promotional content for that brand and get paid for the exposure you provide.

However, choose the brands you decide to partner with carefully. It's important that they match what you convey and speak to your audience.

2. Collaborate with another influencer

Here, you reverse the roles: instead of being the influencer, you become the brand. If you have a business and sell products, you can use TikTok to increase your sales.

By partnering with influencers who share your brand values, you can reach a wider audience and increase your sales.

3. Promote your own products on TikTok

If you already have products to sell, why not promote them via TikTok? You can create videos that showcase your products and entice your subscribers to buy them.

Just make sure your products are of good quality and match what your audience is looking for.

4. Create your own brand

If you have a large audience on TikTok and you're passionate about a certain field, why not create your own brand?

For example, if you're a make-up expert, you could launch your own cosmetics brand.

This requires a larger initial investment, but the returns can be very lucrative.

5. Apply to TikTok's creator fund

TikTok has set up a fund for content creators, amounting to 250 million euros. The purpose of this fund is to encourage creators to produce more content and monetize their work.

However, to apply for this fund, you must meet certain conditions, such as having at least 10,000 subscribers on TikTok and more than 100,000 views on your videos in the last 30 days.

6. Receive donations from your audience

TikTok features'a virtual currency called "Coins", which users can buy and offer to content creators in the form of "Diamonds" during TikTok Lives.

These Diamonds can then be converted into euros. It's an easy and direct way to monetize your audience, but it does require you to have a loyal and committed subscriber base.

7. Become a TikTok consultant

If you've mastered the inner workings of TikTok, you could become a consultant and help brands optimize their presence on the platform.

You could be paid to advise businesses on the best strategies to adopt on TikTok, create compelling content, manage their account, etc.

8. Use crowdfunding platforms

If you have a large audience on TikTok, you might consider using crowdfunding platforms to solicit financial support from your fans.

In return, you can offer your donors exclusive perks, such as bonus content, previews, in-person meetings, etc.

9. Collaborate with other content creators

Finally, another strategy for making money on TikTok is to collaborate with other TikTok influencers.

For example, you can create videos as a duo, take part in challenges together, or even organize live events.

By joining forces, you can attract a wider audience and thus gain subscribers to increase your chances of monetizing your TikTok account.

Conclusion for monetizing your tiktok account

In conclusion, making money on TikTok is an interesting opportunity and quite achievable in 2025 and beyond.

However, it requires hard work, creativity and a good dose of luck.

Following the strategies outlined in this guide and fully understanding how TikTok's compensation system works will increase your chances of success.

So don't wait any longer, get started and start monetizing your talents as a content creator on TikTok!

FAQ: Make money on TikTok

How to make money on TikTok in 2025

There are many ways to make money on TikTok in 2025. This can range from partnering with brands, promoting your own products, receiving donations from your community or applying to the TikTok Creators Fund.

What are the requirements for making money on TikTok?

To make money on TikTok, you first need to have a TikTok account and produce content that attracts and engages users. To be able to apply to the creator fund, you need to have at least 10,000 subscribers and more than 100,000 views on your videos over the last 30 days.

What does a tiktokeur earn?

The salary of'a tiktokeur can vary greatly depending on his popularity, the number of views of his videos, and his partnerships with brands. The most successful tiktokeurs can earn millions of euros a year.

How to upgrade to a professional account on TikTok?

To upgrade to a professional account on TikTok, simply go to your account settings, click on "Manage account", then choose "Upgrade to a Pro account". This will give you access to tools for analyzing your videos and audience, essential for optimizing your content and increasing your chances of earning money on TikTok.