How to get your instagram account noticed? How to get noticed on Instagram? How to be known on instagram? How to advertise on Instagram?
How do you get your instagram account noticed? How to get noticed on Instagram? How to be known on instagram? How do you get noticed on Instagram?
How do you get your instagram account known?An oft-asked question, the answer to which is a factor of many elements and solutions.
It's time to rethink the way you promote your Instagram account.
Why now? Because the rapid evolution and growth of the platform means that what worked in the past won't earn you the same results today.
According to recent Instagram statistics, the visual space is increasingly crowded with brands fighting tooth and nail to attract more customers.
As a result, it's literally essential to have as many tactics at your disposal as possible to get noticed on Instagram by your target audience.
In this article, we've outlined 13 ways that will help you get exactly how to get noticed on instagram. Whether it's optimizing your posts and profile or rethinking your approach to content promotion, any combination of these tips is welcome to get noticed on Instagram.
There's no shortage of Instagram content you can post to supplement your feed.
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Customer photos. Memes. Videos in binary format.
And that's not even scratching the surface of what's available to you.
To find out what works best among your audience, you're going to have to experiment. That means ramping up your content output and publishing it more frequently.
Publishing on Instagram at least once a day is among the platform's best practices. Big brands like TopShop and H&M publish up to three times a day (or even more). If you're just starting out on the platform 4 posts a week is already good.
As you spread content, it's essential to engage your readers by knowing the best times to post on Instagram.
Posting a photo every now and then won't be enough if you want to keep your community engaged.
The effort required to get the perfect shot and create a clever caption is not to be overlooked.
But sharing your content to your other social networks is a no-brainer to get an even greater ROI and spread the word about your Instagram account.
For example, you can promote your Instagram content on Facebook and Twitter to maximize the reach of your content.
Although cross-promotion is a good idea, don't forget that each social platform has its own best practices. For example, Instagram tends to focus on hashtags, whereas you might craft a slightly different description for images posted on Facebook.
And don't forget to make it even easier by using a publication scheduling tool.
While Instagram is a place to sell, it remains first and foremost a place to share'experiences.
The popularity of selfies on Instagram speaks for itself. Much of the appeal of'Instagram lies in the fact that brands are able to advertise in a more human way without bombarding their followers with posts that scream "BUY NOW!"
And in the same vein, this is exactly why user-generated content, such as customer photos, are such a goldmine for brands. Not only do people love it when brands quote them, but customer photos represent marketing firepower that proves people love your products.
But in order to spot and curate user-generated content for your feed, you need to understand how hashtags can help you get known on Insta.
And that brings us to our next topic.
Brands large and small should create a hashtag to encourage sharing and promotion from their followers. It doesn't have to be rocket science either.
For example, Ernie Ball loudly displays his #iplayslinky and #colorsofrocknroll hashtags in his bio.
He uses the hashtag to promote his own posts, in addition to the thousands of loyal fans who promote the brand organically.
Do you see how this works?
Beyond your own hashtags, you should try spreading the word about your Instagram by using hashtags that are more general, community-based and specific to your industry'such as #6strings (music) or #unicornhair (beauty). Adding extra hahstags makes your posts more visible to people who visit those hashtags and instantly increases your reach.
As mentioned in our guide to using instagram, engagement peaks at about nine hashtags. While you can use fewer (or more), it's important that you've defined at least a few.
For those still wondering about this, here's an article detailing how to use hashtags.
Getting your Instagram account known takes time and a near-constant presence on the network. Know that the more interactions you have with your community, the more visible you'll be.
One of the most effective ways to be active on the platform without spending too much time on it is to automate your Instagram account. This will enable you to perform actions in an automated way by targeting hashtags, locations or accounts according to your business sector. You'll therefore be able to develop your number of subscribers more easily and be more easily known on insta.
This is therefore one of the best ways to advertise yourself on instagram.
Getting tagged is a surprisingly effective way to get noticed on Instagram.
For example, you can tag other brands and accounts in the hope of getting noticed. Since notifications ping anyone who receives them, relevant tags are a subtle way to be known or recognized on instagram.
Similarly, it's both courteous and in line with good Instagram practice to identify anyone you might post. Chances are, they'll be delighted to feature in your feed and will share the post with their own followers.
Don't forget to identify locations too! For example, if you've created a physical location for your business or regularly attend events, location-specific posts allow you to be seen on instagram by potential new fans and subscribers.
When it comes to advertising, what's better than your own customers?
Featuring their Instagram content on your site is a great way to get instagram publicity. Why? Because when people see purchased products in a real-life context, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product for themselves when they see it "in the wild".
Hence the rise of lookbooks and brands offering user-generated content on product pages. For example, Casper uses an Instagram slideshow on its site to showcase its satisfied sleepers.
Of course, all this goes back to the need to promote your Instagram hashtag.In addition to the Instagram bio, #TopShopStyle is posted on the brand's site and in marketing emails to increase the visibility of the hashtag. The end result is more user-generated content and more people promoting TopShop organically.
How to get your instagram account noticed without being creative? Creativity counts on Instagram. Whether that's in terms of the content offered or the overall look of your account.
Having a theme is a great way to publish consistent content over the course of posts and to stand out.
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For example, Yeti is known for its stream of high-resolution nature photos that illustrate the adventures of its products.
For its part, oVertone boasts a bold color code based on the hue of the product it promotes.
If you don't know how to define your creative trademark, don't fret. There are tons of Instagram apps (see our dedicated article [link to 3rd post of the week]) that can help you add a little creativity to your photos. You can also read this dedicated article to have a beautiful instagram feed.
As we've already mentioned, Instagram has the advantage of being a platform where brands can publish without appearing in promotion only.
And this is even truer in influencer marketing.
In simple terms, influencer marketing involves a paid relationship with another Instagram account with a significant number of engaged followers. Influencer audiences should ideally mirror your target audience, or give you access to a new category of users you're trying to reach.
Influencers are similar to advertising in that the relationship does cost money. However, finding the right influencer can be an incredibly cost-effective way to sell products, develop your audience and be seen on instagram.
Brands can spot influencers through hashtags and the manual search, or you can try Instagram analytics tools such as Tapinfluence or search an in-depth database related to your business.
Don't forget: when identifying influencers, make sure they have followers who are genuinely interested in their content. Engagement rate calculators like this one from Phlanx can help give you peace of mind when it comes to the influencers in question.
Here's some food for thought:brands that run contests see their customer base grow 70% faster than those that don't.
You may notice that many brand contests and giveaway-related posts receive insane engagement rates, and that's no accident. Well-organized contests on social networks can win subscribers and fans, but they can also attract fans of free games. We recommend running a one-off promotion on Instagram to test out contests and determine whether you want to run them long-term. Here are the 5 steps to running your contest.
To promote your Instagram account to new followers and get your account known on Instagram, it's essential to "look good".
This applies to all accounts and also to brands looking to attract more attention organically.
Let's see what makes an Instagram profile optimized. The good news is that there aren't too many elements of your profile to worry about.
Orlando's East End Market is a great example of a simple, yet optimized profile. For starters, their "eastendmkt" username is short and consistent, yet easy to find for locals looking for it. For those struggling here's how to find a good username.
Their bio also ticks the boxes of'an optimized profile, including a clear profile image, compelling bio, branded hashtag and web link. Everything in this Instagram bio lets us know what to expect from their account and know we're in the right place.
They also give us their email address and phone number, which is something to consider if you have a business account. The East End regularly tags other businesses and events to expand their profile's reach. Not to mention their impressive visual content that their local subscribers love. Thanks to all this, they've managed to make a name for themselves on instagram.
Stories are by far the most popular topic on'Instagram and deliver real engagement.
Used by more than 500 million users every day, brands should take advantage of Stories as often as possible when promoting on Instagram. For many businesses, this means publishing user-generated behind-the-scenes photos and content. The beauty of Stories is that you don't have to worry as much about the quality or "perfection" of your visuals.
That said, creativity still counts when it comes to Stories. Among the latest additions to Instagram, stories are always at the center of them, so use these new elements to engage your audience. Here are 8 ideas for polls you can do in stories.
Finally, don't overlook the potential of paid promotion on Instagram to get yourself known on the platform.
After all, social networks in general are becoming more and more paid. As part of Facebook's incredibly in-depth advertising platform, you can use Instagram's advertising options to attract new subscribers or customers.
There are many Instagram success stories, including this example from Dunkin, which cleverly uses both stories and videos to grab users'attention.
Familiarize yourself with Instagram's current advertising specs first, then make sure you have the tools you need to see how your paid efforts compare to your organic presence on Instagram.
Also think about comparing Instagram ads and automation (instagram bot).
And with that, we end our guide!
You now have plenty of tactics to experiment with to be seen on instagram.
And that's a good thing.
To make your feed stand out, you need to understand the platform's best practices and evolve alongside Instagram itself. By following the tips above, you can maximize your engagement make your Instagram account known to new followers and customers. And if you want to go even further, get trained on how to use Instagram.
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