How often should I post on Instagram to gain fans?

To increase your influence on instagram, you must necessarily pay attention to the publications you make. Numerous studies have proven that the frequency of publications on an account has a direct impact on the increase and engagement of its audience. So what's the right publication frequency? We tell you all about it in this article.

Why pay attention to your publication frequency?

Whether you're a business or an individual looking to showcase your activity, you're not unaware that Instagram is a window on the world. In fact, the social network can help you increase your customer baseand your influence. Your presence on the platform is a commitment you have to the people who follow you.

Regularity in your content helps create a solid, lasting community around you or your business. The frequency of instagram posts is a parameter that helps boost the engagement rate of users interested in your content.

Moreover, the Instagram algorithm has a certain preference for accounts that post content frequently. In fact, the regularity of your content helps keep a large number of users on the platform'the more time people spend on Instagram, the better. The more time people spend on Instagram, the more money the social network earns from advertising revenue opportunities. So you become a valued content creator.

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What influences your posting frequency

While instagram post frequency is an important parameter for growing your business, it doesn't mean you have to post every hour. This type of behavior can have the opposite effect. As you know, it's really hard to post relevant, high-quality content on a very regular basis. Your publishing rhythm should therefore depend on a number of parameters.

Your account type

A business account, a creator account and a personal account will generally not publish at the same rate. As the objectives are different, the interest of posts varies according to the profiles. For a professional account, publications must necessarily be of good quality. They must therefore be read and reviewed, whether they're advertisements or posts about activities, before being exposed on the web. In this way, the company can maintain a professional image. This is also why it will be difficult for them to make posts every day.

For personal instagram accounts, there is more freedom. You can make posts on a variety of topics and much more regularly. Although you still have to respect a certain rhythm, you can safely go for 1 post a day even without putting much quality into it. Also, with the algorithm favoring Real, you'll need to vary your posts. You no longer have to be content withposting images and stories to avoid going unnoticed.

The creative instagram accounts too must seek relevance through their content. Depending on their activity, they can make useful and regular publications, to establish a good audience.

Your ability to create more or less quality content

As said above, the quality of your content will have a non-negligible impact on its frequency of publication. On a professional or personal account, focusing on quality will give your publications greater reach and reach more people.

When we talk about quality, we're not just talking about the aesthetics of your content, but also its originality, usefulness and relevance. Producing this type of content on a regular basis is quite difficult, even for profiles with millions of subscribers.

The ideal is therefore to find a publishing rhythm that will enable you to post content that is interesting to your community. This will enable you to obtain a better rate of engagement, but above all to increase your number of subscribers.

Your audience

Your type of audience is another parameter that could enable you to define your publishing rhythm. Note that to get more reactions under your posts, you need to target times when you're sure your audience will be connected. Similarly, you need to take into account the characteristics of your audience to know what type of post to make at each moment.

Some users go so far as to question their audience to find a suitable publishing rhythm. Since they are at the heart of your communication strategy, you need to know your community well. This therefore requires you to ask yourself:

• what they like;
• when they're connected;
• what type of post they like;
• what publishing rhythm seems to suit them.

It's only through this that you'll be able to garner as many reactions as possible to be highlighted by the Instagram algorithm.

The type of content you plan to share

Naturally, to know how many times to publish on Instagram each week, you need to consider the type of content you're going to create. Admittedly, some publishing formats are easier to do than others.

Also, two pieces of content of the same nature may present difficulties depending on your profile. For example, to publish a set of photos in different formats, a professional and a private individual will not have to put in the same effort. The same applies to video posts orwritten publications.

You can determine your publishing rhythm by taking into account the complexity of your posts. As said above, it's quality you should be looking for at all times and more than anything else. So, for a content creator who wants to have agood audience, you need to define a number of posts to make each week according to your ability to make impeccable posts.

Your news

A mistake to avoid when making Instagram posts is making posts without thinking, especially if you're a professional. To ensure that your audience is interested in your posts, make sure they are made at the best time possible. To do this, yournews will be a very good ally.

Making publications according to your news allows you to create content more likely to catch the attention of your audience. It's important to understand that people aren't just interested in you or your business, but more importantly in all the things going on around it. This is one of the reasons why posts involving big news like the birth of a child are successful on social networks.

For a content creator, participating in a particular event or launching a challenge withregular posts can increase the engagement of your audience. So, depending on changes or news in your field, you can vary the frequency of your posts.

The period you're in

Finally, you can make your posts according to the period you're in. When you launch your page and are still in the early stages, you can afford to make posts every day to feed your profile.

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This will let newcomers know that this is an active account with regular content. Once you've reached a certain number of followers, you can reduce your frequency to a rate that allows you to createquality content.

In addition, posting frequency can also depend on the period you're at in your life or business. For a professional, it would be normal to greatly reduce thefrequency of instagram posts during the vacations. On the other hand, a creator with a very young audience may want to increase their posting frequency during this period.

How often should you post on Instagram?

As you've seen, there are several parameters that come into play when it comes to choosing the right posting frequency. However, there are some tried and tested patterns that you can use to find your own rhythm.

Generally recommended posting rhythm

Many studies have been conducted over the past few years to find the right posting rhythm for an Instagram account that wants to develop a good audience. In 2021, an analysis of audience engagement on social networks proved that an average of 14 posts per week was sufficient.

Later also carried out an analysis of over 81 million feed posts. The study had revealed that the more posts per week, the greater their reach. One of the conclusions drawn was that to increase the impact and effectiveness of your content, you need to adapt a publishing rhythm to your number of subscribers.

In any case, it's recommended to keep to a rhythm of 3 to 5 posts a week minimum. You can add 2 or 3 real ones and a story at least every week to maintain a good audience. Of course, it's possible to evolve these figures depending on your ability to create quality content.

The method for defining the right posting rhythm for your profile

While defining an ideal posting rhythm for your instagram account may sound like a headache, it's actually easier than you might imagine. There are several ways to do this.

The first is to take a look at profiles similar to yours and analyze their posting rhythms. Don't hesitate to consider both accounts with many subscribers and those with few. Another approach is to choose an average publication rhythm, as indicated above, and analyze the reactions of your audience. You'll need to keep an eye on the data insights, to note which posts have more impact and the times at which these posts were made.

This will enable you to have a calendar, with a number of Instagram posts per day or per week, which you can adapt as you go along.

Once you've got it, you can make use of the Boostfluence tool, which allows you to schedule your posts. This technological feat allows you to maintain the right publishing rhythm and respect the regularity required by the instagram algorithm. It will enable you to gradually grow your audience.

When to publish on Instagram?

Beyond the frequency of publication, the timing of publication is a very important factor as you may have noted above. That's why you need to know exactly what days and times to publish.

What days to publish?

When it comes to publication days, everything will depend on your activity, the type of post and the type of audience you have. Nevertheless, you know that on weekends most workers are at rest and therefore more than ever hooked on their phones.

That's why many prefer to carry out their posts between Saturday and Sunday or on public holidays. Some studies have also shown that Wednesday is also a good day to post. However, this doesn't mean that other days are bad. In fact, these examples are very general and may not be suitable for certain types of audience.

What times to publish?

When it comes to publication times, we can already remember the break times between 11am and 2pm or the closing times between 5pm and 8pm. These are times when most people are eating or on their way home. So chances are they'll be on social networks.

Conclusion and summary

From all the above, just remember that the frequency with which you publish your content has a major impact on the evolution of your audience. The choice of your publication rhythm should take into account factors such as:

• your profile;
• your audience;
• your type of content;
• the quality of your content.

While the right publication rhythm varies according to each account, generally an average of 3 to 5 posts per week is recommended. Also, don't forget that making posts on weekends or days off could make them more visible to your audience. In the same spirit, you can make posts in the evening or during break times.