How much does an Instagram influencer earn?

How much does an Instagram influencer earn? How do you make money on Instagram? And how do you define an influencer's salary?

"Protein powder.A subscription to the latest vitamins.The new restaurant you have to try."

If you're on Instagram, chances are you've seen at least one of these approved and promoted by one of the accounts you follow.

It's easy to scoff at the latest acquaintance who's taken this step, but that doesn't stop the little voice in your head from wondering: " Are they getting paid for this? " quickly followed by: " I can hold a bottle of self-tanner and smile too, can I get paid for that too?". The answer is yes.

These influencers, as the company calls them, have created a digital empire by taking a few semi-filtered shots with one hand, while promoting the latest trend with the other. Their credibility comes from an influx of social engagement due to influence, often rewarded with products, money, and sometimes even fame.

We put the numbers to the test to see just how financially independent a few thousand people really can be. How much does an instagram influencer earn?And how realistic this task is to conquer if you get it right. And that you know all the business and influencer tips for Instagram.

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Being an Instagram influencer is profitable

As you climb the influencer ladder, it's common to be paid more per post if you have a higher number of followers. This logic stems from the idea that the more eyes that see the content, the more brands are willing to pay.

But what determines the minimum number of followers to reach before these posts become truly profitable? And what do influencers earn?

<< 10,000 followers

"micro" influencers have between 1,000 and 10,000 subscribers. Unlike your popular friend, who acquired that many subscribers by posting cool stuff, the people behind these accounts compete to develop their page around a specific niche. Many of the people in these numbers use Boostfluence to develop their community.

According to studies, these accounts can earn between 50 and 100 euros on average per post (an excellent income supplement). However, most micro-influencers don't bill for all their posts in order to gain a larger long-term presence above all else.

Considered a hobby, this level of following can open the door to your Instagram account for future collaborations or sponsored posts, with some free perks along the way but we can't really talk about influencer pay.

Boostfluence is a great way to reach these levels more easily thanks to your account automation. Find out how to grow your instagram community.

<< 100,000 subscribers

At this stage of the game, brands send you direct messages, asking for product approval in exchange for gifts: clothing, monthly health and wellness packages offered, or free meals at the restaurant that wants to make a name for itself. In short, anything that can be offered.

Monetary sums can also be paid, but many influencers avoid charging at this stage, as it could call into question their growing success. Everyone is free to apply whatever policy they wish for their account and content.

For example, a self-proclaimed "foodtagrammer" currently has 72,000 subscribers. While hundreds of followers flock to each post, the account waits to reach at least the 100,000 mark before monetizing their work, which is the "socially acceptable "threshold.

It's an unspoken rule that influencers can expect to be paid €10 for every 1,000 followers, once they've reached the 100,000 threshold. Charging for posts before reaching this threshold can result in a reduction in remuneration, or settlement before the account has fully blossomed.

Influencers with between 50,000 and 80,000 followers get on average €250-300 per sponsored post, but the price varies depending on the advertiser. Some accounts strike deals with brands to display promotional codes on their feed, and every time a new person uses their code, they earn a percentage of the sale. Other accounts opt for giveaways that only increase their follower count. Here's a dedicated article to learn more about how to monetize your account with 1,000 or 100,000 followers.

The majority of these mid-level accounts, maintain their presence on instagram by having a job on the side and working vigorously to turn their account into a full-time career.

<< 1,000,000 followers

Growing from 100,000 followers to 1 MILLION followers is an ambitious undertaking, to say the least, without a manual or standard rules to follow on what to post and how much to charge.

Accounts of this nature (250,000 to 500,000 followers) have hit the Instagram influencer jackpot, with earnings easily reaching €1000 per Instagram post.

But there doesn't even have to be a photo on their post for these influencers to earn money. Accounts with a well-established community have various ways of leveraging their account with brands, such as having their account verified (blue tick) or the swipe-up option in instagram stories, brands and businesses can leverage these features for more effective influencer advertising campaigns.

Once an account reaches over a million followers, fees are unlimited and are defined on a case-by-case basis. You can discover in this article the top 10 instagram accounts that represent more than 1 billion followers.

The number of subscribers but not only

But it's not just about taking aesthetic photos and tagging brands. Not only do Instagram influencers need an engaged audience, but they also need those followers to engage with their content quickly.

Many mid-level influencers are grouped into direct message groups called pods, filled with other accounts who are also trying to make a name for themselves.

These groups are dedicated to commenting and interacting with other members' posts to increase engagement and vice versa. Comments must be at least five words long and include emojis, to increase their account's engagement.

Participating (or choosing not to participate) in groups like these can have an impact on how much money you can make from your account.

Summary of an influencer's salary

1) Quitting your day job to live off an Instagram influencer's salary is easier said than done, since accounts need to gather thousands of followers before they can even begin to make a monetary profit, but tools like Boostfluence are here to help.

2) How much does an Instagram influencer earn:

• Less than 10,000 followers can earn, on average, €80 per post.
• Less than 100,000 followers earn an average of €300 per post. Most accounts at this level prefer free products or promo codes instead.
• Accounts above 100,000 followers can apply the rule saying 1,000 followers = 10€.

Once an influencer has reached a million followers, it's safe to assume that he'earns a relatively large sum of money and works very hard to maintain it (accompanied by his team), but influencer salaries often vary from account to account.

More and more the influencer profession is becoming accessible. Its remuneration is attracting more and more people. What could be better than creating content on social networks (Tiktok, Youtube, Instagram) to generate income easily?

A first partnership can be found easily. From there, you can be considered an influencer. When a brand pays you income for publishing a video or photo on social networks.

You don't need to have a million followers for your one publication at a good price. But from a certain number of subscribers, we recommend you have a manager to facilitate the management of your content (photos and videos) on the platform.

Don't wait any longer and start influencing millions of people on social networks. Launch your influencer activity in France and generate your first revenues (in euros or dollars) with the help of Boostfluence.