How do you make a great Instagram story?

How do you make a successful Instagram story? Why is it important to publish pretty Insta stories? From tips to follow to apps at your disposal, let's take a look together at everything you need to know about creating a beautiful story on Instagram.

Instagram, or Insta, is one of the most influential social networks on the market. Images are at the heart of its business. And as they say, "a picture is worth a thousand words". Publishing content on Instagram allows you to share with your followers a moment in life, a trip, a passion, a thought... Hence the importance of mastering Insta stories.

While creating an Insta account is easy and takes no more than a few minutes, making a great Instagram story turns out to be more complex.

To find out all about how to make a beautiful Instagram story, it's over here!

The benefits of a beautiful story on Instagram

Nowadays, Insta stories represent a means of communication in their own right. They've become essential over the years, and offer a host of advantages. It therefore makes sense to take them into consideration in your content strategy.

Making a story on Instagram allows you to:

• Share content instantly;
• Diversify your content;
• Interact with your community (poll, quiz...);
• Gain visibility (hashtag, tag...);
• Promote your products, services and even events.

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To reap the benefits a story offers, it's vital that it's a success. So, creating a story on Instagram requires some knowledge upfront.Here's our Instagram stories guide. Here's our Instagram stories guide.

What are the tips for creating a great Instagram story?

Although an Instagram story only lasts 24 hours, it's important that it's attractive, original and consistent with your visual identity. Below, discover our tips for creating a successful story.

Using Instagram's tools

The app offers a wide range of easy-to-use features to vary your stories.

Thus, you can use the following 4 modes:

• Creation mode: for story backgrounds with text;
• Boomerang mode: in order to put a video in an Instagram story with a back-and-forth effect;
• Super Zoom mode: which offers the possibility of zooming in on an element while adding effects;
• Composition mode: which answers the problem "how to put several photos in an insta story".

Also, you can add stickers to contextualize and/or animate your stories: location, poll, questions, quiz, countdown, music, slider, GIF...

Animate Instagram story background

The Insta story background is a great way to make your content stand out. Solid color, color gradient or a photo uploaded from your gallery, this simple change can help you create a much more appealing story.

Add custom text

Beware, there's an art to writing on Instagram. It's advisable to keep the same typography throughout the story. Be clear in your Instagram story text. To achieve this, the text must be legible, well-placed and concise (5 lines maximum).

Exploit filters

Filters are one of Insta's success factors. They allow you to embellish your stories, personalize them and give them depth. One filter will be more appropriate than another depending on your desires.

Viewing stories as a whole

Your stories should respond to and complement each other with the aim of telling a story. You can alternate between an Insta story image and an Instagram video story as long as you follow a common thread with a beginning, middle and fall.

Go through apps

Apps to easily create beautiful Insta stories are becoming more and more numerous. Whether for videos or photos, they help you improve the quality of your stories. As such, they offer you the chance to start creating the "wow"effect.

Here are just a few of the apps that have proved their worth: Adobe Express, Nichi, Story Art, etc. Note that all these apps are free.

Summary: key points to remember for creating a beautiful Instagram story

In conclusion, publishing an Insta story is ultra-trendy. What's more, it's an additional option for exposing your content, interacting with your followers (higher engagement), promoting your business online and boosting your visibility.

To generate more traffic to your Instagram account, it's essential to create beautiful stories. To do this, don't hesitate to use the app tools, animate your Insta story background, add personalized text, exploit the famous filters and finally review stories before publication.

To help you create striking stories, many free apps are available online such as Adobe Express or Typorama. They offer considerable time savings, thanks in particular to easy-to-customize templates.