5 ways to generate qualified leads and boost sales

How to generate leads for your business? Discover 5 ways to create qualified leads to grow your business in 3 weeks? Plus 1 case study to better understand qualified lead generation.

Many successful small business owners are continually looking to expand their customer base and grow their business. And rightly so.

Growing a business, however, can be a difficult and long-term process.

One of the fundamental elements of growing a business is lead generation. A lead is a person, or a company (if you sell B2B), who has an interest in the products or services you sell.

Here are some tips for creating a system that will help you identify prospects for your small business. With the right focus and effort, you'll manage to turn them into customers.

Here's how to generate leads for a small business or large enterprise:

1. Turn your target audience into a qualified lead.

The first step in lead generation is to identify your target audience.

You can't successfully create leads and sell to your ideal customer without knowing who they are. So it's important to research your audience and paint a clear picture. Take note of who they are, where they live, what they like to do, how much money they earn, what their lifestyle and personality are, etc.

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This is called a persona.

If you don't already have one, you should also create a comprehensive marketing plan as part of this step. This will make it easier for you to find customers.

2. How to generate leads? Acquisition methods.

In order to generate leads, you need a promotional plan. This will enable you to make your target audience aware of your products and services.

There are several ways to promote your business. Again, you'll need to use your marketing plan and inbound marketing to determine the most effective acquisition channels for your business.

Some marketing ideas, include your website, a blog, or posting on social networks such as facebook or instagram.

But you can also use speaking engagements, industry events, mailling, phone prospecting, referrals from current customers, adwords and traditional advertising. It works whether you work in B2B or not.

Go where your customers are to activate the right levers.

Here, for example, is an article dedicated to implementing an Instagram strategy for your business. It should help you get known more easily and win new customers.

3. From prospect to customer, create a buying journey.

Once you know who your prospect is and have determined the best way to reach them. You need to have a plan for collecting the contact details of your qualified leads.

The first part of the process is to direct all prospects to a page that encourages them to provide their contact details.

This is done generally in exchange for a gift, coupon, sample or other value-added incentive. It's up to you to find the right levers to create leads.

At this stage, it's essential to have a customer relationship management (CRM) database that will help you track potential customers throughout the process and also know how these leads were generated.

Gather data on leads generated to optimize your landing page and website call to actions. If you manage to set up a good buying flow. You can then use marketing automation to generate even more qualified leads.

4. Create qualified leads through mailling.

Now that you've made contact with these prospects. It's time to move on to loyalty. You need to cultivate these relationships in order to move them from the qualified lead to the customer stage. And eventually to repeat sales!

One of the best ways to create consistent communication with your prospects is to include them in an'emailling campaign.

While you're planning your e-mail marketing plan. Make sure you know and follow the regulations that are part of the Personal Information Protection and Electronic Documents Act (RGPD).

5. Use social networks to get more new customers.

Social networks offer small businesses a number of opportunities to create conversations with a pospect and generate new leads.

You can set up a Facebook page, Twitter profile, Pinterest account or YouTube channel to attract and engage your audience. This will then enable you to redirect them to your buying path. The ultimate goal is to generate qualified leads.

Once you have prospects in the system. You can use social media to talk to them and find out more about what they need and want.

The more positive touchpoints a customer has with your company over time, the more likely they are to trust your brand. And therefore to buy from you. So think about making multiple sales contacts. This is a key factor in your lead generation and lead management.

Lead generation should be seen as an ongoing, long-term process. If you set up an effective system using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.

BONUS: case study on how to generate lead as a business?

Many businesses use the social network Instagram to promote their business to their community.

The aim being, to introduce the brand to new people, to generate qualified leads and to retain the leads already obtained. Quite a comprehensive strategy, then.

In fact, Instagram is currently The social network that every company or brand should be on. The strength of this network is its engagement (around 4 times higher than Facebook).

In addition to all the promotional tools that are at your disposal once on the platform (Stories, posts, DMs, contests...), many actions can be easily implemented to generate more leads.

To facilitate their promotion on Instagram and save time in their prospecting. These companies have decided in their strategy, to automate their Instagram account by targeting their ideal customer. Some have been able to achieve:

• More than 10,000 visitors to their website per month.
• Generate almost 50% more sales.
• And strengthen their brand image with their community.

An effective strategy that can be implemented for a large company, an e-commerce, a restaurant, a clothing chain, a real estate agency etc. and that many companies still apply today to create qualified leads.

If it's implemented well, then there's no reason why it can't work for your business, whatever it may be. Here's a link to follow to learn more about instagram automation.