How many followers do you need to make money on Instagram?

The world of Instagram intrigues many content creators. Among the common questions, this one stands out: "At how many followers is it possible to generate a revenue stream on Instagram?" Micro-influencers, especially those with fewer than 10,000 followers, often ask this question.

But then, at how many Instagram followers is it considered possible to partner and monetize?

Well, the answer is that it depends on you and your goals.

If you aspire to gain notoriety and become an iconic figure in your field, aiming for thousands of followers or even a million is paramount.

On the other hand, for those looking to monetize their passion and generate additional income, the first gains can appear as soon as you have 1,000 followers.

You still need to know how.

That's why we're giving you all the keys here to estimate from how many subscribers you can earn money on Instagram. We also invite you to read this article to find out exactly how to monetize Instagram.

Here are the topics we'll cover together to find out how many Instagram subscribers you'll need to start earning money.

If you're in a hurry to start monetizing your Instagram account, the first step is to get as many subscribers as possible. To do this, start boosting your Instagram account right now.

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How much money can you make from your subscribers on Instagram?

This is the first question on the mind of anyone trying to monetize their Instagram. However, there's no easy answer.

We've already written an article on the subject. We invite you to click here to find out how much does an influencer earn. You might be surprised at the discrepancies between some.

We'll see shortly, that there are many variables that influence compensation on Instagram. Not least the means of compensation used.

One of the most popular (if not THE most popular) ways for influencers to earn money on Instagram are sponsored posts.

Influencers are responsible for setting their rates. This can lead to even more varied income.

For example, an account that launches as an influencer and offers sponsored posts may start by charging 25 to 100 euros per publication.

Influencers who are already established with 30 to 80,000 followers may charge hundreds of euros per post.

Once they've passed the 100,000-subscriber mark, they tend to charge at least 1,000 euros for a single publication. Like Sam Ushiro, who has over 280,000 fans and charges $1,500 per post. Enough to generate substantial online revenue even without affiliation.

And let's not forget established celebrities like Kim Kardashian West, who can claim over $500,000 for a single sponsored post!

With the variety of rates offered by influencers, collaborations with various brands and the frequency of sponsored posts, it's becoming entirely conceivable to make a comfortable living from your posts on Instagram.

After all, with millions of active users, Instagram has opened the door to a world where monetizing your content is within reach of anyone willing to put in the work.

What are the important criteria for your Instagram account?

When brands are looking to work with influencers, they want to know that their marketing-budget is being well used.

To do this, they base themselves on 3 essential criteria:

• Your follower count
• Your users'engagement
• And your industry.

By combining these 3 criteria, they come to define whether paying you to promote, would be relevant or not.

The quality of your publications is also evaluated, but is overall necessary to gain subscribers.

Your number of followers.

This is effectively the first criterion analyzed. For a brand, it represents the number of potential customers it could reach thanks to one of your publications.

The higher this is, the higher your rates are likely to be too.

However, this criterion is not taken into account in isolation.

The engagement rate.

If the number of followers you have perhaps ranged from 1,000 to billions to earn money thanks to Instagram. One thing that must endure is a high engagement rate.

There's no point in publishing content on Instagram if your followers don't see it or interact with it. And brands won't pay for it.

You should therefore favor an engaged community over an inactive one.

It's better to have an account with 5,000 followers with an average number of likes at 800 per photo. Than an account with 75,000 fans with only 2,000 likes on your photos.

Discover more here about what a good instagram engagement rate is.

When your average engagement is high, it tells brands that your followers are hearing what you're saying and, even better, that'they're listening!

They will invest their money with you because your community will potentially buy their products.

Your industry is very important.

Did you know that 7 out of 10 people rely on social networks to make purchasing decisions. And that nearly half of them rely on the opinions of influencers.

Whether you know it or not, people are looking for recommendations to follow, and yours is one of them!

If you're passionate and knowledgeable about a particular industry, you could make money simply by promoting brands and products you already love! Even with few followers.

The most profitable niches on Instagram are:

• health/health/fitness
• travel
• fashion
• beauty
• business
• wealth/finance
• luxury
• and lifestyle

Users in these areas work with a variety of brands and create a wide range of content. As a result, they enjoy great success in monetizing their Instagram accounts.

Take Huda Kattan, for example. She started out as a beauty influencer on Instagram and has over 44 million fans.

She recently launched her own popular make-up line.

Kayla Itsines is also a successful Instagram influencer who started out as a personal trainer, but already has 12 million followers and is much loved for her series of bikini body guides.

Some niches are so specific that you don't need to have a lot of followers to start landing sponsored posts, like "hamburgers" instead of "food" or "skincare for acne" instead of "beauty".

More and more brands are working with nano-influencers in these specific fields to promote their products, as they have a more engaged and targeted audience.

From how many subscribers can you monetize your Instagram account?

The question of how many subscribers can you earn on Instagram is based on several criteria. I hope you've understood that the answer to this question isn't simple.

However, here's what we can answer.

If your Instagram account talks about a highly targeted topic and your engagement rate is above 10%. You'll be able to start monetizing your account as soon as you have the first 1,000 fans. Particularly by working with small brands that target your audience.

However, if your engagement rate on Instagram is more modest, say less than 3%, or your audience size is larger and less targeted, then the situation is different.

Then you'll need to have a larger community before you can attract brands'attention. So you can start making money on Instagram as soon as you have 5,000 or even 10,000 subscribers.

From there you could insert clickable links to Instagram Shopping, sell posts or videos at moderate rates, and promote businesses with more limited budgets on the platform or other social networks.

How to reach this number of subscribers more easily?

We know that the previous numbers given are going to become your new goals (if you haven't reached them yet). And that's why we're ready to help you exceed them.

We've actually already written several articles detailing how to gain Instagram subscribers.

However, the tip I'm about to share with you could be one of the most promising, not only in terms of results but also of efficiency.

The principle is simple, to enable you to accelerate the development of your account by boosting your visibility.

It's all about automation tools. These tools have been designed to help designers boost the visibility of their accounts. Using them, you can perform various actions targeting accounts likely to be interested in your content, encouraging them to discover your profile.

This strategy allows you to increase your number of followers quickly, offering an interesting alternative to paid Instagram advertising.

Engagement is key, and if your engagement rate is good, these tools can be a major asset.

I invite you to click here if you'd like to discover these automation tools.

In summary

At how many subscribers does Instagram pay?

You can monetize your account if you have more than 1,000 subscribers and 10% engagement rate.

At what price can you sell your publications based on your number of subscribers'?

• Between 25 and 100 euros if you have more than 1,000 subscribers
• Many hundreds of'euros if you have more than 30,000 followers
• More than 1,000 euros if you exceed 100,000 fans

How can my remuneration as an influencer be influenced?

Note that the price of your posts and therefore your remuneration as an influencer will depend :

• The type of content you share (photo, video, real)
• Whether you're promoting a product, via affiliation for example
• Your niche and the quality of your audience
• Whether you're promoting the brand on'other platforms like Tiktok or Youtube
• Whether you're joining a marketing campaign with several influencers

How do you stack the odds in your favor to make money with your Instagram followers?

• Vary the types of content (videos, photos, real ones)
• Target a niche audience for greater influence
• Monitor your statistics (number of views, average number of likes, average visibility of your hashtags...)
• Don't hesitate to approach brands, companies or other content creators to collaborate
• Develop other platforms if possible (Youtube, Tiktok)
• Don't do this just to earn a paycheck, above all you need to create photos and videos for your audience. Compensation is a bonus.