How to create a hashtag on Instagram - [Quick answer]

Have you ever thought about using your own Instagram hashtag in your brand communication, but don't know how? Don't panic, we're going to show you how to create your own hashtag on Instagram.

Hashtags will dramatically increase your visibility if you use them wisely. If your brand has its own hashtag that you use in your posts, this can help improve your overall marketing performance and boost your visibility.

To get your Instagram account in front of more Instagram users, you can also opt for automated account management strategies. Boostfluence lets you automatically grow your account and interact with thousands of qualified accounts every day.

Without further ado, let's take a look at how to properly use Instagram hashtags and create your own hashtag.

Is it worth creating a hashtag for Instagram?

Hashtags are an important part of any communication on social networks. If you have your own hashtag and it gets your community to react, it will start to spread and your brand will reach more people.

You need to make it the central tag of your business. Use it with every post you add, not only on Instagram, but also on other social networks.

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When all your communication is tagged with a particular hashtag, the chances that people will like it and start using it in their own posts increase dramatically. And the more people use it, the more likely your account is to become famous.

How do I create my own Instagram hashtag?

If you have a slogan, it can become your hashtag. If your brand name is unique enough, turn it into a hashtag. In fact, any word representative of your brand can become a hashtag. It's just important to choose the right one.

Here are the steps to choosing and creating a good hashtag:

• Brainstorm. Your hashtag will represent your brand, but it also needs to be short and memorable. Think of a few potential hashtags based on your name, event, slogan, etc.
• Do some research. Check if'it's already in use. You want to create a community around your hashtag, and you want to make a fresh start. So avoid choosing a hashtag that's already in use, as you risk causing confusion.
• Promote it. Write your hashtag on all your social networks. Remember to include it on every Instagram post, but also in your Insta biography. You can also make it appear on your business cards or any physical media.
• Monitor the performance of your hashtag. Make sure you monitor what people are tagging with your hashtag, and interact with them when it makes sense. Your community expects you to be the central pillar of communication, so make sure nothing goes unnoticed!

In general, being interactive on the social network Instagram is a great way to boost your followers. That's what Boostfluence is all about'performing thousands of actions to multiply your interactions with your community. But when you use your own hashtag, this is even truer, you need to be responsive for your audience.

What should you remember when creating a hashtag?

A hashtag can be anything. Every word can be turned into a hashtag, because it's a simple combination of "#" and a word right after it, for example "#reseausocial".

But when we create a hashtag, we have a certain goal in mind, for example, we want our brand to be more recognizable. So don't choose something at random, take your time to find the best option. And don't change your hashtag often (with the exception of a seasonal hashtag or a campaign) so as not to confuse your audience.

Before deciding definitively whether what you've created will indeed be your hashtag, think about these questions:

• Is it catchy?
• Is it unique?
• Does it look interesting?
• Is it memorable?
• Expresses your brand and ideas?
• Is it easy to remember, without being obvious or boring?
• Encourages people to use it?

You still don't know how to create your hashtag on Instagram?

Check out what your direct competitors, or any other company, are doing. Don't copy them (obviously) but get inspired and see their approach when it comes to creating hashtags. You can do this manually by visiting their profiles and checking their posts, or you can use analytics and social network monitoring tools to get a broader perspective (and save time, too).

With these simple steps, you'll know how to create a decent custom hashtag.

Creating a hashtag is just'a starting point

Hooray, you've got your own hashtag! Now what? Start using it in parallel on all the social media you manage. Twitter, Facebook, LinkedIn... there are actually so many places you can use your newly created brand hashtag! By doing so, you ensure that your social media communication is consistent. Another reason is that you increase the chances that people will search for that specific hashtag on each platform and even start using them.

Don't limit yourself, you can also use the hashtag you've created in traditional marketing, for example in ads, banners, your blog or any content that can make your brand more popular. That way whenever you use photos for your brand, you can include your hashtag.

Don't forget that on Instagram, you can add tags not only in posts, but also in Stories. Currently, especially on Stories, they can considerably increase the reach of your content.

Is my hashtag working?

You already know how to create a hashtag on Instagram. You've even created your first one. You've used it in your Instagram posts, in Stories but also on Twitter and on Facebook. But has it had an impact on your performance on Instagram, and on social media in general? It's time to check.

The first thing you can do is simply log in to Instagram and type your hashtag into the search bar.

As you can see above, here you can check how many times your hashtag has been used so far and which top posts include it.

Also don't forget that for some time now, users have been able to follow hashtags (just as they follow other users). Once users start following the hashtag you've created, it's much easier to stay in touch with them and involve them in your communication.

In the section below, you'll find this specific hashtag sorted by the most recent publications.

This is all a kind of information, it does not however give you a complete picture.

That's why we recommend you try the social network analysis tools. They'll help you not only to analyze your performance on Instagram, but also on all the other accounts you manage, to analyze their effectiveness and their use of tags.

Thanks to these tools, you'll be able to answer most of the questions you have.

You can start by doing a simple analysis: check the best posts on Instagram.

Which ones were the best performers? Did they include hashtags? Observing users'behavior under these posts will help you better understand them and their preferences. It's a simple way to get the most out of the content you produce.

You don't have to limit yourself to analyzing hashtags only on Instagram. You can also analyze hashtags on Facebook, and you can do so with a completely different attitude in mind. Keep an eye on whether, in general, your hashtags are having an impact on your performance or not.

Conclusion

N'never forget to analyze all your communication from a longer-term perspective. Not just on Instagram, but also on Twitter and Facebook. Monitor them separately, but also combine the data that comes from them. Hashtags are no exception.

Even if you create a hashtag specifically dedicated to Instagram, observe its impact on your performance on the other social networks. S'it's popular on Instagram, perhaps it would be a good idea to promote it more on other social platforms too? Think about it the next time you create an Instagram hashtag.