Instagram Highlight Logos: Best Design Tips & Where to Get Them

Looking for the perfect Instagram Story icons or highlight covers?
Your Instagram Highlights are one of the first things people notice when they visit your profile. They serve as an important branding tool, helping you organize your content while making your profile visually appealing.

But before you start this article, make sure you know the basics and know what are instagram highlights stories and how to publish a highlight story.

These stories are:

• An important element in the development of your Instagram account and your communication strategy
• A place of information for your community
• One of the first elements that appears on your profile

This is why it's essential to ensure that your Instagram highlight story icons are designed.

We'll take a look in this dedicated article:

Where to find the best instagram stories logos?

Finding logos or covers for your highlights stories isn't always simple, we've gathered for you the best platforms to find the highlight stories logo you need. We'll also look at how to create your own instagram story logo later in this article.

The first platform you need to visit to find your instagram highlight story logo is Pinterest. There you'll find a wide choice of images for Instagram story and several thousand proposals. Here are a few examples:

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You can also find Instagram story logos on Google image or blogs, but beware, these have certainly been created by other people and these icons are not necessarily royalty-free. What's more, these are likely to be the most used on Instagram, be more original. For example, we recommend you visit this article written in English, where you can find hundreds of examples of Instagram story icons.

The third option, is to buy a logo bank. This doesn't cost much and will give you a wider choice of instagram stories logo. For example, you can go to design bundles or Behance.

The fourth option is simply to use a photo (that you've taken or from a databank), this will remain the most unique solution you can set up for free. Unless you decide to create your own Instagram story logo.

How to create your own instagram story logo?

The easiest way to create your own Instagram story logo is to use Canva.

Just follow the steps below and, in just a few minutes, you'll be able to create your Instagram story covers:

1 - Open Canva and click on Create design

2 - Choose the Instagram story format

3 - Choose any template, delete its content and change the background color.

4 - Go to "Elements" and in the search field type "icon". Choose your favorite icon, place it in the middle and select its color.

5 - Share this visual in your e-mail and save it to your phone's camera roll.

Once you want to change the cover of your highlight Instagram story, simply choose this icon from the list of images on your phone

How to add an icon to your highlight story

You'll notice that highlight story cover images are usually thumbnails of photos present in the story. But, in this tutorial, you'll learn how to edit highlights story covers, without having to share the photo in your story.

Before you start, make sure you have in your phone film, the photo or logo you want to add as your highlight story cover, then follow these steps.

1. Go to your profile and hold your finger over the story you'd like to edit
2. Press "Edit Featured Content"
3. Press "Edit Cover Photo"
4. Choose your camera roll photo
5. Press "Done"

Example image for story instagram

Now that you know how to change your Instagram story images, you'll need to make a plan for the overall design of the "A la une" section. Make it so that people who come to your profile will click on these icons and check out your gorgeous, saved Instagram stories. Make your profile visually beautiful.

That's why, in this section, we present some interesting ideas on how to organize Instagram fhighlights stories and design your instagram stories logos.

Here are some highlight story covers to inspire you:

• Glossier Inc., a people-powered beauty ecosystem, they use the color pink only for their profile image (not a logo) and for the Highlights covers, they use only white images. Very minimalist and very different from other accounts, which usually use icons or some product images. This doesn't stop them from having passed one million subscribers.

• Carrotes n Cake, are much more compliant in sharing their Instagram stories logos and only use green icons with the same layout to represent the different categories of their highlights stories.

• Starbucks Coffee, meanwhile, have made the choice to use photos of real people as cover icons for their highlights stories. This appeal brings their profile design to life and allows visitors to feel the friendliness of the profile. They also ensure a certain consistency in the colors of the photos chosen.

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How to Keep Your Instagram Highlight Covers Consistent with Your Brand

Having Instagram Highlights is not just about organization—it’s also about branding. A well-designed Highlight section creates a cohesive look, making your profile more professional and visually appealing. Here’s how to make sure your covers match your brand’s aesthetic:

1. Define Your Brand’s Color Palette

• Choose 2-3 main colors that represent your brand.
• Use tools like Coolors.co or Canva’s color picker to find the perfect shades.
• Ensure your Highlight covers complement your feed’s aesthetic.

2. Use a Consistent Icon Style

• Stick to one design theme (minimalist, outline, gradient, flat icons, etc.).
• Avoid mixing different icon styles (e.g., cartoon + realistic images).
• If using text, keep the same font style across all Highlights.

3. Name Your Highlights Strategically

• Use short, clear names (e.g., "Tips," "Products," "Behind-the-Scenes").
• Make sure the text aligns with the icon/image.
• Keep the Highlight names visually balanced (avoid one long name next to a short one).

4. Refresh Your Covers Regularly

• Update your Highlight icons seasonally or for special events.
• Check if your Highlight covers still match your latest branding.
• Keep it fresh but still recognizable to your audience.

Now that you know how to choose, create, and set up your Instagram Highlight covers, it’s time to upgrade your profile and make it stand out. A well-designed Instagram profile not only looks professional but also attracts more followers and boosts engagement.

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