[TUTO] Create a free online e-shop from A to Z

How to create your online store for free? Open an online store. Create your free e commerce. Create a free online store.

Creating an online e shop is now becoming a key issue in the development of a business activity. No matter what business sector you're in.

You have the opportunity to create your online store to sell your products to the world. Or in any case to be visible to as many people as possible on the web.

Nowadays, doing a web search is the first reflex we have; Whether it's when we encounter a problem or are looking for a few things.

A first search can be done to find out what we're looking for before we go and buy what we're looking for in store. Knowing where to find it, comparing different models of a product, evaluating the price or looking for reviews.

Or you can in almost all cases carry out this initial research, then proceed directly to a purchase on an online store. This is becoming increasingly common.

That's why it's vital for you, as a company, to have your own online store. You need to be able to sell your products on a larger scale.

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In this article, we'll detail the steps to creating your e online shop for free (or almost free). From creating your e-shop to promoting your site effectively.

Are you ready? Go!

Create your e boutique online for your business

The advantages of creating your e boutique online are obvious. Promote your product or service to more people and develop a new customer acquisition channel.

But creating a dedicated site can perhaps put you off. And yet thanks to platforms such as Wix, WordPress or Strikingly this is now accessible to anyone.

However, certain steps need to be followed to create your professional online sales website.

Creating an e-shop for free is doable. However, it won't be the easiest way for you to quickly get started in online sales. Here are the steps you need to take to create your e-commerce:

Choose your online sales platform.

As said before, several platforms exist to enable you to simply create your own online shop. Most of them being accessible via paid subscriptions, but allow you to create your online store efficiently and without technical skills.

For example, you can discover Wix or WordPress which are the main players. These platforms let you create blogs, showcase sites and above all online shops. All in a responsive way.

Once you've registered on one of them, you can then discover how they work.

These two platforms being the main players on the market, you'll also find many tutorials available online.

Defining your online store domain name.

The domain name of your site corresponds to the name of your website. Currently, for example, you're on boostfluence.com. On platforms like presented above, your site would have a name looking like this:

http://nomd'user.wixsite.com/adressedusite

What we want to avoid!

The domain name of your site is one of the first things your visitors see. It's also what they'll search for to find you on search engines. So it's essential to choose it well.

To choose a good domain name for your e boutique, your brand name is the most consistent.

If you don't sell under a brand name or the name isn't available. Select a name that your current or potential customers will be able to easily remember and equate with your shop.

To acquire your own domain name, online store creation platforms offer this as soon as your site is launched. You can then choose your site name and acquire your domain name.

Make the design of your e commerce site.

Once your domain name is in place, you'll need to focus on the design of your e online shop.

This part is often the most appreciated, as it corresponds to the most concrete in terms of launching your own online store.

You'll find that the platforms automatically offer you templates that you can adapt to your product or brand.

Use them to save time and ensure a simplified creation of your online sales site. All you'll need to do is adapt the site's visuals, texts and product pages, to create an online e-shop that reflects your image.

The use of quality visuals and compelling texts are key elements for successful online selling.

Take the time to look after them.

Here are some examples of online sales sites.

Set up your payment system.

Once your site is visually ready. You need to be able to allow your customers to purchase your products and therefore proceed to online payment.

For this several plugins can be used and are offered directly by the platforms.

You can also use external online payment platforms such as Payfacile, which will enable you to make any website "merchantable" in less than 5 minutes.

The application presents a different approach to the online sales process: a shortened, streamlined approach. To enable anyone wishing to launch an online store without technical knowledge, to avoid having to invest several thousand euros to cash in and sell on the internet.

Payfacile will enable you to accept one-off and recurring online payments in complete security in addition to automating your invoicing.

Once the credit card payments have been validated, all you have to do is send the order to the customer at the address indicated on their payment form.

With all these elements in place, all that's left to do is publish your site and test your various pages and functionalities. Make sure your online store is fully functional. Don't hesitate to share your website with friends to ask for their feedback on the work done.

As soon as you're sure your platform is up and running, move on to promoting your e online shop.

How to promote an e online shop

You've created an e online store for your brand, congratulations!

Now you need to share it with the world. Because putting your website online won't be enough to get you noticed among the billions of content referenced on Google.

To that end, we've decided to present the 3 best ways to get your e-commerce site out to as many people as possible. These means are:

• The development of your natural referencing.
• Communication on social networks.
• And paid promotion.

With this, the development of your brand and your online visibility will be guaranteed. You'll then be able to make your first sales on your online store.

Develop the natural referencing of your online store.

SEO corresponds to optimizing your site and your content to be referenced in first position on Google searches.

It's important for you to know that being first on Google searches will get you more clicks so more traffic to your site and therefore more potential customers.

The best way to optimize your SEO, is to write regular articles on your website's blog.

These articles will enable you to be referenced on more keywords and questions that may be asked on search engines.

It's important to write good blog articles if you want to be placed first on searches and have your customers find and discover your products.

Is your store starting to get visitors?We strongly invite you to observe their behavior on your site in order to adjust your site and make more sales!

The ideal tool for this is PinPut, it allows you to have replays of user sessions, see where they click, ...

Communicate on social networks to promote your e-commerce

Communication on social networks is essential these days to develop on social networks.

These platforms bring together billions of people with whom you can get in touch. These can discover and buy from your online e-boutique at any time. This is a formidable weapon for brands like yours.

However, if you want to achieve real results in developing your online store. You'll need to learn how to use social networks professionally.

This involves, for example, discovering how to manage a Facebook page or taking Instagram training.

But it's vital that you integrate them into the development of your branding strategy.

For starters, you can read this article detailing how to brand yourself as a business on Instagram.

If you feel that managing your social networks is taking up too much of your time, I invite you to learn more about automating your accounts. In particular, this will save you time as you continue to develop your community.

Automating your Instagram account, for example, is entirely feasible.

Make paid promotion

Your online store is created and the previous two means of promotions presented will help you to promote your e online store for free.

Just so you know it exists and give your online store a real boost. However, we had to introduce you to paid promotion.

In effect, Instagram, Facebook or even Google ads, allow you to directly reach people who will be likely to buy your products on your online store or be immediately placed on the first page of Google search without you having improved your SEO.

This is one of the most effective ways to immediately reach potential customers. Don't neglect it.

Conclusion: how to create your online e-shop for free

You now know how to create an online e-shop for free and can start selling your products via your online store.

Once your store has been created, it's up to you to promote it via the various methods presented, which can all be used simultaneously.

You may not make your first sales on day one. But keep working and your efforts will eventually pay off.

For optimal results, make sure your website is functional and visually beautiful (on computer and smartphone). Promoting your online store comes second to making sure you show off your work to the rest of the world.