5 professional techniques to drive traffic to your website

You're looking to increase traffic to your website, but don't know how? Find out how to generate website traffic easily.

Traffic is the lifeblood of a website, and one of the first pieces of data you analyze on a daily basis. How many people have visited your site? Is this number increasing? And if not, how can you increase it? That's what we're going to look at.

This article will help you better understand how to drive traffic to your website easily, by presenting 5 techniques you can apply right now to boost your website.

1# Use social networks to drive traffic to your site

Social networks are a significant source of traffic for your website. You need to use them wisely to generate web traffic under the best conditions.

And to do that, you obviously need to be active on the various platforms (Twitter, Facebook, Instagram, Youtube, Linkedin...) on a regular and consistent basis. The more you share on your networks, the more likely you'll be seen and people will visit your account.

Be careful, however, to publish your content at the right time, to get the best possible returns. Depending on the time of day you publish, your content will not be promoted in the same way, and your results in terms of interaction and web traffic will not be as hoped. To find out when to post on social networks, we recommend this article dedicated to the best times to post on social networks.

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To boost your web traffic and the distribution of your publications on social platforms, remember to encourage sharing and look for virality. This should be your goal every time you post on any social network. If you manage to achieve this goal, you will have succeeded in creating traffic to your site (punctually, but en masse).

If you have the budget to promote your site and increase your traffic, you can also decide to advertise on social networks to highlight your publications and promote them. In particular, on most platforms you'll be able to decide on an objective to reach (in your case: generate traffic to a website), use this to carry out the promotions that convert best.

Tip: Managing social networks can take up a lot of your time and be very time-consuming. To save this time that you could be spending on other things, you can use automation tools such as Zapier, to automate the sharing of your new blog posts across all your social networks, for example. Or Boostfluence to automate the management of your Instagram account as a whole.

2# Creating quality content to boost your site for free

If you don't know anything about SEO, I strongly urge you to read up on it, it will be a great help if you don't know how to generate traffic to your website.

You'll quickly learn that the basis of SEO is the content of your website. A simple definition of SEO would be to offer quality content for your visitors and optimized for search engines. In other words, it will enable you to be placed in first position on Google when users perform a search.

It's important to know that, on average, the result displayed first on a Google results page grabs around 32% of the traffic and the second gets 21%. Suffice to say, if you're below these positons, you don't have much left. So writing quality content is paramount to generating web traffic. But then...

How to drive traffic to your website through content?

We won't be able to teach you SEO in just a few lines in this article, but we can still give you some tips to get you started.However, if you're looking for more information, here's the site you need to know all about SEO.

First of all, before you even start writing blog posts to offer new content and drive traffic to your site. You need to define the keyword you're going to target, the one you want your blog post to reference. To find the most relevant keywords, many strategies can be implemented, here's an article to help you find the right SEO keywords.

Once that's done, you can then start writing your content on a regular basis. We recommend publishing at least one article per week to ensure you're placed on a consistent number of varied keywords. The more quality articles you have online, the more likely you are to create traffic to your website. However, make sure your content is high-quality and up-to-date.

To optimize your search engine placement and therefore your traffic acquisition, be sure to set article titles that are impactful and encourage people to click on your link rather than those on other pages. You can also integrate videos into your articles to get better SEO.

Once your articles have been published for a while, analyze which ones are working best, generating you the most web traffic, and optimize those that are finding it difficult to perform.

3# Driving traffic to your site with an email campaign

The implementation of a mail campaign, is obviously to be integrated into your site if it isn't already. It's one of the basics you need to make sure you have when you launch a website. You're succeeding in developing your web traffic by attracting new people, so why not encourage them to come back?

A mail campaign will enable you to guide your community towards a specific goal, whether that's to encourage them to buy your products, follow you on social networks or simply come and visit your latest article.

But this one will above all enable you to forge a real bond with the people who discover your site and want to find out more. To create your e-mail campaign and boost your site's traffic, you can use tools such as ActiveCampaign.

4#Increase your website's traffic through promotion

You may not know it, but you have plenty of opportunities to promote your site and increase your brand awareness. Implementing these strategies will help you rank higher on Google and attract new traffic to your website.

For example, you can promote your site or your various articles by responding in a relevant way on community groups (Telegram, Slack, Facebook...). In this way, you'll respond directly to questions asked by web users and provide them with an answer tailored to their needs, served up on a silver platter. Enough to make a good first impression and encourage them to visit your site again. Also, don't hesitate to wander around forums to find relevant topics where you could recommend your site.

The second tip for promoting your site and generating traffic, is to write guest articles on other sites. This will give you real credibility and diversify the sources of arrivals to your web content by inserting backlinks into the articles you write.

To do this, simply find referent sites in your field of activity and contact them with your proposal. When approaching them, be sure to be professional and make a concrete proposal for an article suited to their blog and audience.

You can also allow others to guest post on your blog to set up long-term collaborations. Collaboration with bloggers can also be likened to this.

Finally, you can publish articles on your own on reference sites to present your site in a smart way. Publishing on platforms such as Medium, for example, will enable you to increase your site traffic.

5# Optimizations you can make to generate more web traffic

The last option you have, and one that's not insignificant when it comes to bringing traffic to your site, is to make optimizations. There are a number of points to ensure that your site is well perceived by google and increases your traffic.

First of all, make sure your site is responsive and well accessible on smartphones. More and more web searches are done via phone, so you need to make sure all your content can be readable on a small screen. Without this, your users won't even bother to read your content, so they won't share it, and you'll lose traffic unnecessarily.

You also need to ensure the quality of your site's links. You need to make it as easy as possible for users to navigate between your pages, and to do this you need to define internal links from some of your pages, to one or more others. By implementing this, you ensure that your user stays longer on your site and therefore that you are better perceived by Google.

Also make sure you have as many relevant backlinks (links to your site from external sites) as possible to facilitate promotion, generate web traffic and enhance the value of your account in the eyes of Google's algorithm.

Finally, make sure your pages load quickly. A page that takes more than 3 seconds to open is likely to go unread. To avoid this, the size of your images must be optimized for the web (among other things).

Conclusion: How to bring traffic to your site?

You now know how to simply generate traffic to your website, all that's left is to implement the tips seen to boost your performance.

We hope that these few tips have helped you see more clearly and understand the fundamentals of creating traffic to your website. If you wish, you can start promoting your site on Instagram right now by discovering our free Instagram automation tools.