Write the best Instagram bio to engage your followers

How to make a beautiful bio on instagram? How to have an original and stylish Instagram bio? What should my bio contain? What are the best practices? How to make a stylish insta bio

Making a beautiful Instagram bio may seem simple, but it actually requires a lot of thought!

According to some research, it takes less than two-tenths of a second for an online visitor to get an idea of your account based on the various elements that make up your Instagram profile.

And whether you're using Instagram for your business or as an individual, it's REALLY important that this first impression is a good one to convert your visitors into followers as much as possible!

Even if you automate your Instagram account, it will still be essential that you have a good Instagram profile if you want to develop your account properly, and your bio is part of that.

In the following guide, we'll explain how to make good bios Instagram and how to make a good first impression, to convince as many of your visitors as possible to follow you! How to make an Instagram bio? Here we go!

To make an insta bio, start with your name

The first step to creating a good Instagram bio is to make sure your name is chosen correctly! (By this we mean the "Name" field on your profile, not your Instagram username).

People searching for you on Instagram will probably use your name or your company's name to find you on the platfeform, and consistency lets people know that the Instagram profile they're viewing really belongs to you and isn't a fake profile.

This may seem obvious enough, but there's another, more important reason: your name and username are the only fields Instagram takes into account in search queries.

So it's very important to make sure that the name you use in your Instagram bio is the one your followers and customers are looking for!The best thing is for your username to contain at least your first name or brand name.

But you can also change a few details! Do you have a specialty? Do you offer a specific service? Are you known for something in particular? You can include these details in your name and when writing your biography! They can help your audience to better understand what you do and therefore identify with your profile.

In the example above, you'll notice that twist_of_lemons' bio links her studies to the content posted on her profile. This gives her real credibility with her community. The results? 113k followers.

Find out here how to change your Instagram username

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For a stylish instagram bio, present your skills

A good Instagram bio explains precisely your business and/or what you offer in case you're a person. So if you want to stand out with a particular skill, profession, hobby or interest, you need to include this information in your Instagram bio! You have 150 characters to convince your visitors to follow you.

On their profiles, Lee Tilghman and Alison Wu detail each of their interests in a simple way, to let their communities know what they can expect to find on their respectif account.

Think about what sets you apart from your competitors. Do you have a unique set of skills or experiences that might interest your followers?If so, define how to highlight it.

Putting them in your Instagram bio will not only serve as an introduction for newcomers to your profile, but may also determine whether they decide to follow you or not. Think about it when you make your insta bio.

Using keywords for a good instagram bio

Using keywords won't improve your findability on Instagram (except, as we mentioned above, your "name" in your Instagram bio), but it will give your account more credibility and help you connect with followers who want to view your content!

When deciding which keywords to include in your Instagram bio, try to think about both your own core values and the core values of your target audience.

If you're using Instagram for your business, take the time to create a "profile" of your ideal follower. What are their interests and dislikes? And based on that, what keywords will help you gain the most visibility?

Using keywords that target your audience and industry will help users better understand who you are, what you have to offer and whether or not your account is relevant to them.

Integrate a link into your instagram profile bio

Unlike other social networks, Instagram is strict about where clickable links can be placed. Currently, Insta only gives users one clickable link on their profile, and that link is in your bio.

Center your bio if necessary

Many businesses use this link to send subscribers to their homepage or blog, which is great!

But for e-commerce companies that want to send subscribers to specific product pages, campaigns or webinars, the lack of dynamic links is a huge challenge.

To get around this restriction, some companies frequently update their website link to send subscribers to their latest products or promotions and then reference this link in their Instagram captions. The problem is that Instagram's photo stream is no longer chronological. So when a company's post says "link in bio", that link may not correspond to the actual link in their bio.

Since Instagram only gives you one clickable URL, other alternatives have emerged to be able to propose a page referencing multiple links. The best of these and the one we recommend is calledOhmybio, this one makes it easy to generate targeted traffic to your online store or any other site.

With Ohmybio, you can now add links to different websites and pages, all without changing the link in your bio. This makes it easy to direct your Instagram audience to the right content or products on your site simply.

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Step # 5 for making a great Insta bio: Your email

It's ALWAYS a good idea to add a link to your website in your insta bio, but it's also becoming increasingly common for users to share their email in their Instagram bio.

The advantage of adding your email address is that it's very simple for your followers to contact you. Plus, depending on the number of engagements you get on your account, it can sometimes be easy to miss a DM or comment!

How to make a stylish insta bio? Get creative

If it's very important to showcase your personality and what you do in your Instagram bio, you should also think of it as a space where you can show off your fun side. At the end of the day, Instagram is a pretty light-hearted medium, so save yourself the trouble of writing an official bio! Here are some great ways to insert creativity into your Instagram bio:

Use emojis to space out your text

One of the best ways to space out your Instagram bio text is to incorporate emojis! You can use them to break up any sections of heavy text in your bio.

You can also use emojis to highlight different features of your business... or even just to show your personality!

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Include your brand hashtag in instagram bio

Whether you want to promote an Instagram contest or a UGC campaign, including your brand hashtag in your insta bio is a fantastic way to drive engagement with your posts!

Including your brand hashtag in your bio is also a great way to get your followers into the habit of posting with it.

Don't forget that the hashtags in your Instagram bio are clickable on the web, but not on the mobile app!!

Change the font in your Instagram bio

Although it's not as popular as it was a few years ago, changing the font in your Instagram bio is a great way to stand out from the crowd.

Add line breaks to your Instagram bio

Add line breaks to your Instagram bio is a great way to make the information in your Instagram bio smaller and more consumable!

To add line breaks to your Instagram bio, simply type "Back" in your bio on the web version of Instagram!!

Don't forget that line breaks only appear on the mobile version of Instagram, so you won't be able to see them on your computer! Here's a dedicated article on how to line break on instagram.

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Include a call to action in your Instagram bio

Simply including a call to action in your insta bio and inviting your audience to comment or participate can make engagement with your posts more active.

Indicate your physical location and hours

If you operate a physical store or have an ephemeral event, it makes sense to share this information in your Instagram bio.

Checklist for having a good Instagram bio

A good Instagram bio creates a good first impression and convinces users to click the "follow" button on your account! Here's a rundown of what we've covered:

- Explain who you are and what you do- Target your niche audience with specific keywords- Link back to your website or blog, or use Ohmybio to send subscribers to your shoppable Instagram feed.- Share your personality- Provide a way for your followers to get in touch

Whether you decide to do something completely different from what's already on Instagram or not, don't forget to keep the tips mentioned above in mind during the creative process! Your results will be all the better for it.